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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Riset Pendidikan Ekonomi

Rusno Rusno

Universitas Kanjuruhan Malang

Author-ID : 2663560

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Lokasi, Harga dan Label Halal Terhadap Keputusan Pembelian Pada Produk Wardah di Toko Aster Malang Sita Agustin; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine the effect of Location, Price and Halal Labels on Purchasing Decisions of Wardah Products in Malang. This type of research is quantitative research. The population in this study were consumers in Malang who bought Wardah products with a sample size of 112 respondents. The data collection technique used was a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that the location, price and halal variables partially have a positive effect on the purchasing decision of Wardah products in Malang Aster Shop. As well as location, price and halal labels simultaneously have a positive effect on the decision to purchase Wardah products in Aster Store Malang.

Pengaruh Brand Image, Kualitas Produk, Harga dan Diskon Terhadap Keputusan Pembelian Sepatu Merek Fladeo (Studi pada Mahasiswa Universitas Kanjuruhan Malang) Uwis Ayu Wandary; Rusno Rusno; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The study aims to determine the effect of brand image, product quality, price, and discount on purchasing decisions fladeo brand shoes. This research was conducted in university kanjuruhan malang, the population in this study were students who had bought or used fladeo brand shoes and a sample of 114 students. Sampling technique in this study using accidental sampling method and data obtained from questionnaires distributed to respondents. The research instrument test was tested for validity and reliability. The data analysis technique used is multiple linear regression with SPSS. The results of the study show that simultaneously the brand image, product quality, price, and discount have a significant effect on purchasing decisions, partially brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, price has a significant effect on purchasing decisions, discount have no significant effect on purchasing decisions.

Pengaruh Kualitas Pelayanan, Harga dan Store Atmosphere terhadap Kepuasan Konsumen (Studi pada konsumen Cokelat Klasik Cafe & Garden Sulfat Malang) Riki Setiawan; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of service quality, price and store atmosphere on consumer satisfaction (studies on consumers of classic chocolate cafÃ© & Garden Sulfate Malang). This study uses quantitative research with an explanatory research type with consumers population of Classic Chocolate Cafe & Garden, with as many samples 102 consumers, data collection techniques using a questionnaire with a purposive sampling method, data analysis techniques using multiple linear regression analysis. The results of the analysis show that service quality, price and store atmosphere simultaneously influence customer satisfaction, service quality partially significantly influences customer satisfaction, price partially has a significant effect on customer satisfaction, store atmosphere partially has insignificant effect on customer satisfaction.

Pengaruh Celebrity Endorser, Brand Image dan Harga terhadap Minat Beli Konsumen pada Geprek Bensu Kawi Malang Agustin Puji Lestari; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine the effect of celebrity endorser, brand image and price on consumer buying interest in Geprek Bensu Kawi Malang. This research was conducted in Malang City and the population in this study were consumers who had bought and consumed food in Geprek Bensu Kawi Malang as many as 110 respondents. The sampling technique in this study used the accidental sampling method and the data obtained from the distribution of questionnaires to respondents, the test of the research instrument was carried out with validity and reliability tests. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that simultaneous celebrity endorser which has a significance value of 0,000 <0.05, brand image that has a significance value of 0.353> 0.05 and a price that has a significance value of 0,000 <0.05 has a significant effect on buying interest partial celebrity endorser has a significant effect on buying interest, brand image has no significant effect on buying interest and price has a significant effect on buying interest.

PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH Dwi Nuvia Ningsih; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 1 (2020): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung strategi promosi dan social media terhadap minat beli garskin dan pengaruh secara tidak langsung strategi promosi dan social media terhadap minat beli garskin yang dimediasi word of mouth. Jenis penelitian yang digunakan kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sumber data diperoleh dari penyebaran kuisoner kepada 105 responden konsumen produk garskin. Variabel penelitian yang digunakan strategi promosi dan social media terhadap minat beli yang dimediasi word ofmouth. Metode analisis yang digunakan yaitu analisis path atau analisis jalur. Hasil analisis menunjukkan secara simultan strategi promosi dan social media yang dimediasi word of mouth menunjukkan berpengarauh positif dan signifikan terhadap minat beli garskin. Secara parsial strategi promosi berpengaruh sebesar 0,001 dan social media berpengaruh sebesar 0,002 terhadap word of mouth, strategi promosi dan social media berpengaruh signifikan terhadap minat beli dan word of mouth berpengaruh signifikan terhadap minat beli garskin.

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU SNEAKERS MEREK CONVERSE PADA MAHASISWA UNIVERSITAS KANJURUHAN MALANG Hori Andayani; Iva Nurdiana Nurfarida; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 1 (2020): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Penelitian ini bertujuan untuk mengetahui apakah citra merek, harga dan kualitas produk berpengaruh terhadap keputusan pembelian sepatu sneakers merek converse pada mahasiswa Universitas Kanjuruhan Malang. penelitian menggunakan penelitian kuantitatif, populasi nya adalah Mahasiswa Universitas Kanjuruhan Malang, metode pengambilan sampel menggunakan accidental sampling. Pengambilan Data diambil menggunakan kuesioner yang diukur menggunakan skala likert, analisisnya menggunakan regresi liner berganda. Hasil ini menunjukan variabel citra merek, harga dan kualitas produk mempengaruhi secara simultan terhadap keputusan pembelian, karena dilihat dari hasil uji F. citra merek mempengaruhi secara parsial keputusan pembelian, karena hasil uji t. sedangkan harga dan kualitas produk juga memepnegaruhi keputusan pembelian dilihat dari hasil uji parsial.

ANALISIS FAKTOR YANG MEMPENGARUHI PRESTASI BELAJAR MATA PELAJARAN DI SMP NEGERI 03 KEPANJEN Kardisius Agot; Rusno rusno; Walipah Walipah
Jurnal Riset Pendidikan Ekonomi Vol. 4 No. 1 (2019): April
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The purpose of this study is 1. to find out and analyze what factors influence the success of social studies learning achievement in students of SMP Negeri 03 Kepanjen Malang Regency.2. To find out and analyze the dominant factors that influence the learning achievement of social studies subjects in SMP Negeri 03 Kepanjen. The population in this study were students of class VII in SMP Negeri 03 Kepanjen whose IPS scores were less than KKM, totaling 186 students. And the sample is 48 students. The data collection technique used was Questionnaire Data obtained were analyzed by factor analysis techniques. This type of research uses factor analysis using Bartlett's lest of Sphericity. Based on the results of the study showed that there were 15 (fifteen) learning achievement factors formed, these factors were as follows: (1) family environmental factors, 17.21% (2) 7.80% material mastery factors. (3) class atmosphere factors, 6.80%. (4) learning source factors are 5.95%. (5) student activeness factor is 4.68%. (6) learning interest factors are 4.48%. (7) school environment factors, 3.92%. (8) physiological factors of students, 3.68%. (9) learning method factors 3.39%. (10) community environmental factors 3.21%. (11) the teacher discipline factor is 2.99%. (12) the method of teaching methods of teachers is 2.85%. (13) student readiness factor 2.68%. (14) learning facility factors 2.56% (15) curriculum factors 2.35%. The factor which gave the biggest contribution was the family environment factor, which was 17.21%. The smallest contribution is given by the curriculum factor which is 2.35%.

PENGARUH PERSEPSI SISWA TENTANG BRAND IMAGE KAMPUS, KONDISI SOSIAL EKONOMI ORANG TUA DAN TINGKAT KEMAMPUAN AKADEMIK SISWA TERHADAP MINAT MELANJUTKAN KE PERGURUAN TINGGI Yasrul Adi Firmansyah; Rusno Rusno; Riril Mardiana Firdaus
Jurnal Riset Pendidikan Ekonomi Vol. 3 No. 2 (2018): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The purpose of the research is to reveal the influence of students' perception about the campus brand image, the socioeconomic condition of the parents and the level of academic ability on the interest of continuing to university. The research used quantitative approach with explanatory research type. The population numbered 273 students in MAN Gondanglegi. The sample of 83 students is determined using proportional random sampling. Data collection techniques used questionnaires and documentation. Based on the results of the analysis can be drawn some conclusions include: there is the influence of brand image on the interest of continuing to college, there is influence of socio-economic conditions of parents on the interest of continuing to college, there is influence of students' academic ability on the interest to continue to college, simultaneous brand image of campus, condition of socio-economic of parents and level of academic ability to interest to continue to university and value of R2 equal to 0,955 which means brand image of campus, condition of socio-economic of parents and level of academic ability influence 95,5% to interest to continue to college grade XII in MAN Gondanglegi.

PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, PRAKTIK KERJA INDUSTRI, DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA Lukman Anggriawan; Rusno Rusno; Riril Mardiana Firdaus
Jurnal Riset Pendidikan Ekonomi Vol. 3 No. 1 (2018): April
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

This research aimed to show the influence of entrepreneurship learning, field work industry and entrepreneurship knowledge towards the readiness of doing an entreprenenur. This research use quantitative approach with expo-facto method. The number of population was 126 students at SMK Budi Mulia Pakisaji. The number of sampling was 65 students which is determined by using proportional random sampling. The technique of data collection was using questionnaire. Based on analysis result, it could be concluded; there was an influence of entrepreneurship learning, field work industry and entrepreneurship knowledge towards the readiness of doing an entreprenenur, simultaneously, there was an influence of entrepreneurship learning, field work industry and entrepreneurship knowledge towards the readiness of doing an entreprenenur and R² value amount 0,779% it means that the influence of doing entrepreneurship learning, field work industry and entrepreneurship knowledge amount 77% towards the readiness of doing an entrepreneur.

PENGARUH KREATIVITAS BERWIRAUSAHA, PRESTASI BELAJAR DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA MAHASISWA Maria Elen; Rusno Rusno; Udik Yudiono
Jurnal Riset Pendidikan Ekonomi Vol. 3 No. 1 (2018): April
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The purpose of the study was to reveal the effect of entrepreneurial creativity, learning achievement and self-efficacy on the interests of entrepreneurship in economic education students. Research using a quantitative approach to the type of research explanatory research. The population is 105 students. A sample of 58 students was determined using proportional random sampling. Data collection techniques using questionnaires and documentation. Based on the results of the analysis, several conclusions can be drawn including: there is an influence of entrepreneurial creativity, learning achievement and self-efficacy simultaneously have a positive effect on student interest in entrepreneurship seen from the F test with a significant value of 000 <0.05. Entrepreneurial creativity has a positive influence on students' entrepreneurial interest seen from the F test with a significant value of 0.035 <0.05. Learning achievement has a positive influence on students' interest in entrepreneurship from the F test with a significant value of 0.020 <0.05. self-efficacy has a positive effect on the entrepreneurial interest in entrepreneurship seen from the F test with a significance of 0.008 <0.05.

Co-Authors Agustin Puji Lestari Andriani Rosita Auliana Farrabanie Al Arsy Candra Wahyu Hidayat Dwi Nuvia Ningsih Frederika Feni Fitri Hori Andayani Iva Nurdiana Nurfarida Kardisius Agot Kartona Asnosus Ferpin Lukman Anggriawan Maria Elen Naim Naim Oktaviana Oktaviana Riki Setiawan Riril Mardiana Firdaus Sita Agustin Suningrum Warastuti Udik Yudiono Uwis Ayu Wandary Walipah Walipah Yasrul Adi Firmansyah Yohana Jaya

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