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All Journal JURNAL SISTEM INFORMASI BISNIS BBM (Buletin Bisnis dan Manajemen) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis G-Tech : Jurnal Teknologi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomika dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Surya Informatika Jurnal Ekonomika dan Bisnis
Ari Muhardono
Universitas Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : FIRM: Journal of Management Studies

 1 
Digital Marketing as a Strategy to Defend MSMEs in the Covid-19 Pandemic Danang Satrio; Ari Muhardono
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1545

Abstract

MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing business developments because businesses that can survive are businesses that are responsive to the times. The use of digital marketing by MSMEs players has the potential to help MSME players in marketing their products during a pandemic. Digital marketing intends to initiate and circulate online information about the user's experience in consuming a product or brand, with the main goal of engaging the community. In doing digital marketing, MSMEs players are required to always learn and think openly to increasingly developing technology. Of course, digital marketing also considers using suitable media and the right way of communication that is tailored to the selected segment or market share. So that marketing will be more effective and not wrong target.
Peran Kemampuan Pengguna Teknologi Informasi Menuju Transformasi Sumberdaya Manusia di Era Revolusi Industri 4.0 Ari Muhardono; Chalimah Chalimah; Mahardika Diazwara; Mar'ah Mar'ah
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1544

Abstract

Human resources (HR) transformation is strongly guided in the industrial revolution 4.0 Era. The ability of users of information technology has an important role in the HR transformation. Therefore, this study aims to examine the effect of the application of information technology on the HR transformation with user capabilities as a moderating variable in the Savings and Loans Cooperative and Syari'ah Baitut Tamwil Muhammadiyah (KSPPS BTM) Central Java. Data collection was carried out by distributing questionnaires to the all managers of KSPPS BTM in the Central Java region. Data analysis using simple linear regression. To test for the first hypothesis and the second hypothesis using the MRA (Moderated Regression Analysis) method. The results show that the application of information technology has a positive and significant effect on HR transformation, while the moderating variable from the results of the second hypothesis test shows that the user ability variable has a positive and insignificant effect on the relationship between the application of information technology and HR transformation, but the user ability variable weakens the interaction between the variables of the application of information technology to the HR transformation. So it can be said that the user's ability is a potential moderating variable (Homologiser). Keywords: Application of Information Technology, User Capabilities, HR Transformation, Moderating Variables
Co-Authors Ahmad Adi Fadhilah Arina Sa'adah Arya Ajhie Saputra Chalimah . Danang Satrio Daru Anggara Murty Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dini Hari Mentariku Lahir Dwi Edi Wibowo Dwi Susilo Dwi Susilo Dwi Susilo Heni Indah Lestari Ina Rotul Mila Maghfiroh Maghfiroh Mahardika Diazwara Mar'ah Mar'ah Mazidatul Khasanah Meliza Meliza Milla Imadiya Muhammad Baqo Muhammad Fanni Firmansyah Nalda Raist Sahara Fitri Namiya Rizqina R Rizal Isnanto Riki Andi Fajar Siti Yunitarini Titi Rahayu Prasetiani Tsamara Tsamara Wenti Ayu Sunarjo Yovita Christi Zahro Zahro