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All Journal JURNAL SISTEM INFORMASI BISNIS BBM (Buletin Bisnis dan Manajemen) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis G-Tech : Jurnal Teknologi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomika dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Surya Informatika Jurnal Ekonomika dan Bisnis
Ari Muhardono
Universitas Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

 1 
QRCODE BASED BATIK PRODUCT LABELING INNOVATION AS A STRENGTHENING OF PERSONAL BRANDING AND INCREASING THE MARKETING OF BATIK MSMEs AS COMPETITION PREPAREDNESS IN THE GLOBAL MARKET Wenti Ayu Sunarjo; Ari Muhardono; Dwi Edi Wibowo; Maghfiroh Maghfiroh
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 7 No 4 (2023): DESEMBER 2023
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2054

Abstract

This community service activity is important to carry out because there is an urgency to introduce batik products more widely, especially Pekalongan batik which has its own distinctive and unique motifs and philosophies, and has differentiation which will be packaged through batik innovation with Quick Response Code labeling which can be accessed by consumers with a display that contains information about the profile of the SME maker along with the batik motifs complete with meanings and symbols and philosophies. Through this strategy, SMEs can market batik products more exclusively but still maintain the local wisdom and philosophy of Indonesian batik culture. In addition, SMEs are also able to boost the independence of SMEs in readiness for competition in the global market. The activity was carried out with partners, namely the Kauman Batik Kampoeng Association, East Pekalongan District, Pekalongan City. Activity partners have problems in the commercialization of branding and digital marketing. The method is carried out through several stages. Before the service team carries out activities, it begins with observations, adjusting the needs of service activity partners and creating a website for information needs that can be accessed via QRcode-based labels. The service team provides solutions to problems through training and assistance, including regarding the importance of QRCode-based batik labels, preparing UKM profiles for the QRCode database which refers to the website, assistance in using QRCode-based batik labels, as well as assistance and management of brand rights and copyrights.
Co-Authors Ahmad Adi Fadhilah Arina Sa'adah Arya Ajhie Saputra Chalimah . Danang Satrio Daru Anggara Murty Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dini Hari Mentariku Lahir Dwi Edi Wibowo Dwi Susilo Dwi Susilo Dwi Susilo Heni Indah Lestari Ina Rotul Mila Maghfiroh Maghfiroh Mahardika Diazwara Mar'ah Mar'ah Mazidatul Khasanah Meliza Meliza Milla Imadiya Muhammad Baqo Muhammad Fanni Firmansyah Nalda Raist Sahara Fitri Namiya Rizqina R Rizal Isnanto Riki Andi Fajar Siti Yunitarini Titi Rahayu Prasetiani Tsamara Tsamara Wenti Ayu Sunarjo Yovita Christi Zahro Zahro