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Journal : Jurnal Manajemen Universitas Bung Hatta

PENGARUH KEPERCAYAAN DALAM MEDIASI PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (STUDI PADA WANITA DI KOTA PADANG) Fenisi Resty; Mayroza Wiska
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18345

Abstract

One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method uses quantitative analysis techniques using a questionnaire, sampling method is non-probability sampling using purposive sampling tectic. This research uses SmartPLS version 3.0 software.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU Aldia Rilas; Mayroza Wiska; Fenisi Resty
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19949

Abstract

This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty in Oto Bank Nagari Koto Baru Branch. The method in this study is a quantitative method and data collection using a questionnaire. The population in this study were all students of Dharmas Indonesia University as customers at Oto Bank Nagari, the respondents who were used as samples were 93 respondents. Based on the results of the study, it is known that the value of the coefficient. The results of the study prove that the magnitude of the nfluence of service quality on customer loyalty and the absence of nfluence of customer satisfaction on customer loyalty.