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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Manajemen Universitas Bung Hatta Jurnal Manajemen dan Bisnis Kreatif International Journal of Management and Business (IJMB) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Innovative: Journal Of Social Science Research
Resty, Fenisi
Unicersitas Dharmas Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KEPERCAYAAN DAN PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE (INSTAGRAM) PADA MASA PANDEMI COVID-19 DI KALANGAN MAHASISWA MANAJEMEN UNIVERSITAS DHARMAS INDONESIA fenisi resty; Alpha Perdana; Ela Umi Fauziah; Mayroza Wiska
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 3 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i3.820

Abstract

Abstrak Penelitian ini  dilakukan  untuk  mengetahui  pengaruh  seperti  apa  dampak  yang  ditimbulkan  oleh  kepercayaan  dan  Perceived  of  Risk  terhadap  Niat  Berbelanja  Online  (Instagram)  pada  Masa  Pandemi  Covid-19  di  Kalangan  Mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Tujuan  penelitian  ini  dilakukan  untuk  mengetahui  dan  menganalisis  serta  mengetahui  pengaruh  yang  ditimbulkan  oleh  kepercayaan  dan  Perceived  of  Risk  terhadap  Niat  Berbelanja  Online  (Instagram).  Metode  analisis  pada  penelitian  ini  adalah  metode  kuantitatif  dengan  pengambilan  data  menggunakan  kuisioner.  Teknik  Analisis  Data  dengan  Uji  Validitas,  Uji  Reabilitas  Instrumen,  Analisis  Korelasi,  Uji  Hipotesis,  Analisis  Regresi  Berganda,  Uji  Asumsi  Klasik,  Analisis Regresi  linear  Berganda. Yang  menjadi  populasi  dalam  penelitian  ini  yaitu  sebanyak  128  responden  dan  yang  menjadi  sampel  dalam  penelitian  ini  yaitu  sebanyak  81  yang  merupakan  mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Berdasarkan  hasil  penelitian  yang  telah  dilakukan  oleh  peneliti  dapat  disimpulkan  bahwa  kepercayaan  berpengaruh  signifikan  terhadap  variabel  terikat  yaitu  niat  berbelanja  online  pada  Instagram.  Selain  itu  terdapat  pengaruh  signifikan  antara  variabel  perceived  of  risk  terhadap  niat  berbelanja  pada  kalangan  mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Berdasarkan  hasil  uji  F  diperoleh  hasil  bahwa  kepercayaan  (X1)  dan  perceived  of  risk  (X2)  berpengaruh  signifikan  secara  simultan  terhadap  niat  berbelanja  online  (Instagram) (Y).        Abstract The Research do for knowing influence as what impact that caused by believe and perceive of risk and Interest to Shop by online (Instagram) during pandemic time Covid-19 in circle Student Management University Dharmas Indonesia. Porposes the research are for knowing and analyze and knowing influence that caused by believe and to Interest Perceived of risk  onlineshop (Instagram). Method analysis on this research is method quantitative with taking data use questionaire. Data analysis techniques with validity test, instrument reliability test, correlation analysis, hypothesis testing, multiple regression analysis, classical assumption test, multiple linear regression analysis. That becomes population in this research that is as much 128 respondent and that Becomes sample in the research is as much 81 Dharmas Indonesia University Management student. Based on result research that has been done by researcher could is conclusion that trust take effect significant variable bound that is interest shop by online Instagram. Besides that there are significant influence Among variables perceived of risk interest shop on circle student Management University Dharmas Indonesia. Based on result test Fiobtained result that trust (X1) and perceived of risk (X2) take effect significant by simultaneous to interest onlineshop (Instagram)(Y).    
ANALISIS PENGARUH COVID 19 DAN PSBB TERHADAP PERKEMBANGAN UMKM DI KECAMATAN SITIUNG kelik purwanto; Leni Suryani; Fenisi Resty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 3 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i3.833

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisis apa saja dampak Covid 19 dan PSBB terhadap perkembangan pelayanan UMKM dan industri rumah tangga di Kecamatan Sitiung. Metode analisis dalam penelitian ini adalah metode kuantitatif dengan pengambilan data menggunakan kuesioner. Responden yang dijadikan sampel sebanyak 60 UMKM, bidang jasa sebanyak 24 UMKM dan industri rumah tangga sebanyak 36. Metode Analisis Data melalui Uji Validitas, Uji Reliabilitas, Analisis Regresi Linier Berganda, Uji T, Uji F, Uji Determinasi ( R²). Berdasarkan nilai 1,831 lebih besar dari 1,67203 menunjukkan bahwa 1,831 > 1,67203 dengan taraf signifikan lebih kecil dari alpha (0,030<0,05), maka Ho ditolak dan Ha diterima. Kemudian berdasarkan nilai 1,735 lebih besar dari 1,67203 menunjukkan bahwa 1,735 > 1,67203 dengan taraf signifikan lebih besar dari alpha (0,023 < 0,05), maka Ho diterima dan Ha ditolak. Disimpulkan secara parsial bahwa terdapat pengaruh positif dan signifikan antara Covid 19 (X1) terhadap UMKM (Y). Secara parsial ada pengaruh namun tidak signifikan variabel PSBB (X2) terhadap UMKM. (Y). secara simultan/bersama-sama dapat memberikan pengaruh positif dan signifikan antara Covid 19 dan PSBB terhadap Perkembangan UMKM di Kecamatan Sitiung
Impact of Inflation, Interest Rates and Return Exchange Rates on Pharmaceutical Companies on the IDX: Dampak Inflasi, Tingkat Suku Bunga dan Nilai Tukar Return Saham pada Perusahan Farmasi di BEI Mayroza Wiska; Fenisi Resty
International Journal of Management and Business (IJMB) Vol. 1 No. 2 (2020): IJMB Vol.1 No.2 (2020)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v1i2.48

Abstract

Abstract In this study, researchers have conducted research at PT. Indonesia stock exchange. The purpose of this study was to determine the effect of inflation, exchange rates and interest rates on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange. By taking secondary data in the 2010-2014 period. Data analysis in this study used the classical assumption test, t-test analysis and f-test, while the overall data analysis used a computer with SPSS version 21 software.The results of this study concluded that: (1) the inflation rate partially has a positive and significant effect on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange, (2) the exchange rate partially does not have a significant effect on stock returns in listed pharmaceutical companies. in the Indonesia Stock Exchange, (3) the interest rate partially does not have a significant effect on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange, (4) the inflation rate, the exchange rate, the interest rate simultaneously influence stock returns. in pharmaceutical companies listed on the Indonesia Stock Exchange.Suggestions for companies should pay more attention to financial performance factors, both as measured by profitability and the market in determining share prices. This study can further use other methods that may be better than the variable analysis used in this study, for example logistic analysis.
WORK FROM HOME APPLICATION AND PROFESSIONALISM ON EMPLOYEE EFFECTIVENESS Hesmita; Fenisi Resty; Kelik Purwanto
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.1-9

Abstract

Introduction: The Circular Letter of the Minister of PAN-RB No. 19 of 2020 concerning Adjustment of the Work System of State Civil Apparatus (ASN) in Efforts to Prevent Covid-19 in Government Agencies is intended as a guideline for Government Agencies in carrying out official duties by working at home for Apparatus State Civil Service as an effort to prevent and minimize the spread of Covid-19. This study aims to analyze and determine the effect of implementing Work From Home on the Work Effectiveness of Employees of the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Among other things, the purpose of this research is to analyze the effect of professionalism on the work effectiveness of employees at the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Methods: This study uses quantitative methods, and the sample in this study is 60 using non-probability sampling technique. Results: Work From Home has a significant effect in this study on the effectiveness of employees' work, and the Professionalism variable has a significant effect in this study on the effectiveness of employees' work. Work professionalism is based on effective and efficient principles that will improve employee performance. Conclusion and suggestion: For the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency needs to continue to improve the professionalism and work effectiveness of employees when doing the work that has been given, both when working from home or when working directly in the office in order to achieve the goals that have been set and that they can be implemented effectively and efficiently.
PENGARUH KEPERCAYAAN DALAM MEDIASI PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (STUDI PADA WANITA DI KOTA PADANG) Fenisi Resty; Mayroza Wiska
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18345

Abstract

One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method uses quantitative analysis techniques using a questionnaire, sampling method is non-probability sampling using purposive sampling tectic. This research uses SmartPLS version 3.0 software.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU Aldia Rilas; Mayroza Wiska; Fenisi Resty
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19949

Abstract

This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty in Oto Bank Nagari Koto Baru Branch. The method in this study is a quantitative method and data collection using a questionnaire. The population in this study were all students of Dharmas Indonesia University as customers at Oto Bank Nagari, the respondents who were used as samples were 93 respondents. Based on the results of the study, it is known that the value of the coefficient. The results of the study prove that the magnitude of the nfluence of service quality on customer loyalty and the absence of nfluence of customer satisfaction on customer loyalty.
ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA) Mayroza Wiska; Fenisi Resty; Hidayatul Fitriani Hidayatul Fitriani
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12524

Abstract

The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the virus, which has led many companies to start looking at tik-tok as a platform for marketing their products. Because tik-tok is a social media platform that has just emerged and is very popular during the pandemic, it occupies the fourth position as the most widely used social media platform, where most of its users are from Generation Z. Seeing this phenomenon, this research was conducted to find out and analyze what kind of impact is caused by content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z on tik-tok social media in Dharmasraya Regency. The purpose of this study was to determine and analyze "the effect of content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z cosmetics on tik-tok social media (a case study of Dharmasraya Regency). This study used a quantitative method of collecting data using a questionnaire. The total number of respondents who were used as samples was 225. The results of this study indicate that content marketing and electronic word of mouth (e-WOM) are partially and simultaneously proven to have a significant effect on purchasing decisions. Its R square value is 0.566, which means that all independent variables can explain 56.6% of the dependent variable. while the remaining 43.4% can be explained by other factors not tested in this study.
ANALISIS HARGA DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMUR TIRAM PUTIH PURWANTI (STUDI KASUS MASYARAKAT KECAMATAN KOTO SALAK) Mega Pratiwi Mega Pratiwi; Eka Ermawati; Dini Elida Putri; Fenisi Resty
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12647

Abstract

The purpose of this study was to know price and packaged analysis of the decision to purchase the purwanti white oyster mushrooms. The method used is the quantitative method with data retrieval using a questionnaire. Data analysis techniques with validity tests, religious tests, correlation analysis, classic assumptions test, linear regression analysis, hypothetical testing. The results of the study indicate that the partial price variable affected the purchasing decision variables was shown by the processing of raw data, legible, and variable variables As much as 3,725 with the significant value of 0,000< 0.05, furthermore the packaged variables have a partial impact on the purchase decision variables indicated by data processing, quantifiable, oscillate variables At 8.496, the value of 0,000< 0.05.1Based on the results of the f that the price and packaging will have a significant impact simultaneously on the an f decision of 66.803 with a significant degree (0,000 < 0.05), which means that together the price variables and the packaging will significantly affect the decision of the purchase. Its intrinsir square value is 0.547 which means that all independent variables can explain 54.7% of the existing.
PENGARUH PARTISIPASI ANGGOTA DAN JUMLAH MODAL TERHADAP SISA HASIL USAHA PADA KOPERASI LPN-PULAU MAINAN KABUPATEN DHARMASRAYA TAHUN 2021 Krisnaldi; Eka Ermawati; Fenisi Resty
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13184

Abstract

This research aims to determine the effect of Participation and Amount of Capital on the SHU of the LPN-Pulau Mainan Cooperative, Dharmasraya Regency. This research uses a quantitative approach. Data collection by the method of questionnaires(questionnaires), observations, interviews and documentation. The population in this study is 146 members. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 20 program. The results showed that the Member Participation variabel (X1) had a positive and significant effect on SHU (Y) because the calculated value of 11.126 and the resulting significant value of 0.000. The amount of Capital (X2) has a positive and significant effect on SHU (Y) because the calculated value of 4,290 and the resulting significant value of 0.00, the variabels Member Participation (X1) and Amount of Capital (X2) have a positive and significant effect on SHU (Y) because the calculated F value of 78,116 and the resulting significant value of 0.000. The value of the coefficient of determination is 0.522 which means that it is 52.2% the effect of Member Participation (X1) and Total Capital (X2) on SHU (Y). Based on the results seen from the beta coefficient, the variabel that has the most influence on SHU (Y) is the Member Patrisipation variabel (X1).
ANALISIS PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN G COFFEE KOTO BARU(Studi Kasus G Coffee Koto Baru Kabupaten Dharmasraya) Kameliya; Fenisi Resty; Yesi Gusteti
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13206

Abstract

Metode pada penelitian ini adalah metode kuantitatif dan pengambilan data menggunakan koesioner. Populasi dalam penelitian ini adalah pelanggan G Coffee Koto Baru sebagai pembeli makanan atau minuman. Responden yang dijadikan sampel yaitu 100 responden. Berdasarkan dari hasil penelitian diketahui bahwa nilai koefisien korelasi (R²) adalah 0,768.Artinya terdapat hubungan yang kuat antara variabel experiental marketing dan kepuasan pelanggan terhadap variabel loyalitas pelanggan G Coffee sebesar 0,76,8% karena R mendekati 1, sedangkan angka R² (R Squere) dapat dijelaskan pada variabel dependen loyalitas pelanggan sebesar 0,590 atau 0,59,0% sedangkan Adjusted R Squere (Koefisien determinasi) sebesar 0,582, yang artinya pengaruh variabel experiental marketing dan kepuasan pelanggan terhadap loyalitas pelanggan sebesar 58,2% sedangkan 41,8% dipengaruhi faktor lain. Secara simultan experiental marketing dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.
Co-Authors Aldia Rilas Alex Ferdinal Alpha Perdana Dini Elida Putri Drita Cerry Saputra Eka Ermawati Eka Ermawaty Ela Umi Fauziah Hesmita Hidayatul Fitriani Hidayatul Fitriani Ilham Hermawan Kameliya Kelik Purwanto, Kelik Krisnaldi Leni Suryani Mega Pratiwi Mega Pratiwi Neneng Rika Wulandari Raynaldo Aprilla Reni Febri Yanti Sri Reski Selvitri Wiska, Mayroza Yesi Gusteti Yoza Mandala Putra