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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Ilmiah Manajemen "E M O R" J-MAS (Jurnal Manajemen dan Sains) JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Manajemen Bisnis Jurnal Manajemen Universitas Bung Hatta Jurnal Manajemen dan Bisnis Kreatif International Journal of Management and Business (IJMB) Jurnal Ipteks Terapan : research of applied science and education Journal Of Human And Education (JAHE) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Innovative: Journal Of Social Science Research Indonesian Journal of Thousand Literacies
Wiska, Mayroza
Universitas Dharmas Indonesia
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Journal : ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar

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Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Konsumen Belanja Online Shopee pada Mahasiswa Fakultas Hukum dan Ekonomi Bisnis Universitas Dharmas Indonesia (UNDHARI) Sri Reski Selvitri; Fenisi Resty; Mayroza Wiska
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1673

Abstract

Study this conducted for knowing influence like what the impact caused by Influence Quality Service and Trust to Loyalty Consumer Shopee Online Shopping for Students of the Faculty of Law and Business Economics, Dharmas Indonesia University (UNDHARI). Research objectives this conducted for know and analyze as well as knowing the influence of Quality Service and Trust to Loyalty Consumer Shopee Online Shopping. Methods of analysis in research this is method quantitative with data retrieval using questionnaire. Data Analysis Techniques with Validity Test, Instrument Reliability Test, Correlation Analysis, Hypothesis Testing, Multiple Regression Analysis, Classical Assumption Test, Multiple Linear Regression Analysis. who became population in study this that is as many as 161 respondents and the sample in study this that is as many as 115 respondents who are Student / I Faculty of Law and Business Economics, University of Dharmas Indonesia (UNDHARI). Based on results research that has been done by researcher could collect _ that Quality Service positive and significant effect on the dependent variable, namely Loyalty Consumer Shopee Online Shopping . other than that there is influence positive and significant Among variable Trust to Loyalty Consumers at Universitas Dharmas Indonesia (UNDHARI) Students. Based on F test results obtained results that Quality Service (X1) and Trust (X2) have an effect significant by simultaneous to Loyalty Consumer Shopee Online Shopping (Y).
Co-Authors Aldia Rilas Alpha Perdana Andri Saputra Bima Adi Prayoga Dini Elida Putri Eka Ermawati Eka Ermawati Ela Umi Fauziah Fenisi Resty Fitriana Gisha Dilova Hidayatul Fitriani Hidayatul Fitriani Jujuk Juan Colin Kelik Purwanto, Kelik Meigy Setya Pambudi Metri Ronaldi Muhammad Pondrinal Nurdiana Nurdiana Raynaldo Aprilla Resty, Fenisi Reynisa Eka Putri Lubis Ronni Andri Wijaya Septawati Patimah Septawati Patimah Septya Ari Wijaya Sinta Septia Anisa Sri Reski Selvitri Titania Putri Utami Uliya Uliya Yesi Gusteti Yosi Yulia