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All Journal Al-Bayan: Jurnal Ilmu al-Qur'an dan Hadist Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Akrab Juara : Jurnal Ilmu-ilmu Sosial El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Administrasi Bisnis (J-Adbis) Journal of Trends Economics and Accounting Research
Khoirul Ulum
Universitas Bina Sarana Informatika
Religion Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Trends Economics and Accounting Research

 1 
Pengaruh Harga Kualitas Produk Dan Strategi Promosi Terhadap Minat Membeli Uapik Abu Snack Jakarta Rani; Ayu Azizah; Syahrir; Khoirul Ulum
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.670

Abstract

This research analyzes and examines the influence of product quality, price, and promotion strategy on the intention to buy steamed abu snacks in Jakarta. This research was conducted at Uapik Abu Snack in Jakarta which is located on Jalan Syaridin, South Jakarta, and was carried out using quantitative research. This type of research data with quantitative descriptive. The nature of the research uses explanatory descriptive. The population of this research is customers who buy at Uapik Abu Snack, totaling 130 respondents with a sample of 100 respondents. the sampling technique used is probability sampling. Data analysis using multiple linear regression analysis, F test, T-test, coefficient of determination test, classic assumption test used as normality test, multicollinearity test, and heteroscedasticity test. The results of the partial test of the variable price on buying interest is -0,334 are significant 0.000 <0.05, testing the product quality variable on buying interest is 0.589 with a significance of 0.000 <0.05, and the promotion strategy variable on buying interest is 0.723 with a significant 0.000 <0.05 it can be concluded that product quality, price, and promotion strategy have a positive and significant effect on the intention to buy Uapik Abu Snack in Jakarta, then H1, H2, H3 are accepted.
Analisis Penerapan Metode Simpleks Linier Programming Pada Home Industry Martabak Ayu Azizah; Rani; Khoirul Ulum; Faizal Roni; Eni Reptiningsih
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1059

Abstract

Linear programming is a planning technique that uses mathematical models with the aim of finding the best product combinations in preparing an allocation of limited resources in order to achieve goals that are used optimally Sofjan Assauri (Hermawan, 2016). The simplex method is an approach in solving linear programming problems that have two or more decision variables where determining the optimal combination is done through repeated iterations of the simplex table until the optimum value is found in the optimization problem which includes maximizing profits or minimizing costs. The martabak home industry is one of the businesses operating in the culinary sector. One of the problems faced by the Martabak 88 home industry is determining the optimum production amount so as to obtain maximum profits. Therefore, a method is needed to determine the right combination of products made and the combination of products produced. The simplex method is the method used in this research to estimate the maximum profit obtained from sweet martabak and egg martabak.
Co-Authors Ahmad Khoirur Roziqin Andi Arfian Asep Dony Suhendra Ayu Azizah Ayu Azizah Ayu Azizah Dede Mustomi Dede Mustomi Diah Wijayanti Eni Reptiningsih Faizal Roni Maria Lapriska Dian Ela Revita Popon Rabia Adawia Puspasari, Aprilia Rani Syahrir Syahrir