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All Journal Jurnal Ekonomi Modernisasi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
paham ginting
Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN SWITCHING COST SEBAGAI VARIABEL INTERVENING PADA PELANGGAN PROVIDER PREPAID TELKOMSEL DI KOTA MEDAN Hutapea, Katrin Evalastri; Ginting, Paham; Ginting, Paham; Sutarman, Sutarman; Sutarman, Sutarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.147 KB)

Abstract

Telecommunication companies in Indonesia are now in slack condition. They are not able to apply the strategy of market expansion to increase their profit. Therefore, maintaining customer loyalty is one of the best ways to satisfy customers. However, customer satisfaction is not enough to maintain customer loyalty since competitors also apply the same thing. In order to forestall the move of customers, it is necessary to apply switching cost strategy. The objective of the research was to find out the influence of satisfaction on loyalty through switching cost in Telkomsel customers in Medan.The samples were 160 respondents, taken by using convenience sampling technique. The data were gathered by using likert instrument and analyzed by using descriptive analysis, cross tabulation, and partial least square (PLS). The result of the research showed that all hypotheses could be confirmed. Satisfaction had positive influence on switching cost, switching cost had positive influence on loyalty, and satisfaction had positive influence on loyalty. However, in this research, switching cost could not mediate the influence of consumer satisfaction on loyalty. Direct influence of satisfaction on customer loyalty was higher than that through switching cost.Keywords: Satisfaction, Switching Cost, Loyalty
PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN SWITCHING COST SEBAGAI VARIABEL INTERVENING PADA PELANGGAN PROVIDER PREPAID TELKOMSEL DI KOTA MEDAN Hutapea, Katrin Evalastri; Ginting, Paham; Ginting, Paham; Sutarman, Sutarman; Sutarman, Sutarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.147 KB)

Abstract

Telecommunication companies in Indonesia are now in slack condition. They are not able to apply the strategy of market expansion to increase their profit. Therefore, maintaining customer loyalty is one of the best ways to satisfy customers. However, customer satisfaction is not enough to maintain customer loyalty since competitors also apply the same thing. In order to forestall the move of customers, it is necessary to apply switching cost strategy. The objective of the research was to find out the influence of satisfaction on loyalty through switching cost in Telkomsel customers in Medan.The samples were 160 respondents, taken by using convenience sampling technique. The data were gathered by using likert instrument and analyzed by using descriptive analysis, cross tabulation, and partial least square (PLS). The result of the research showed that all hypotheses could be confirmed. Satisfaction had positive influence on switching cost, switching cost had positive influence on loyalty, and satisfaction had positive influence on loyalty. However, in this research, switching cost could not mediate the influence of consumer satisfaction on loyalty. Direct influence of satisfaction on customer loyalty was higher than that through switching cost.Keywords: Satisfaction, Switching Cost, Loyalty
Strategy improves profits through the right investment for households in Serikat Tolong Menolong Setia Sambu Baru Kecamatan Medan Barat Fachrudin, Khaira Amalia; Siahaan, Elisabet; Ginting, Paham; Ginting, Liasta; Sipayung, Friska
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.191 KB) | DOI: 10.32734/abdimastalenta.v4i2.4087

Abstract

Investment is very important to be done in order to obtain benefits in the future. Housewives also need to make this investment. This service aims to provide investment strategies and open householder insights to be able to choose the right type of investment and assist her husband in deciding to invest or support investments made by her husband. Lectures and assistance were given to 25 housewives in STM Sambu Baru, Medan Barat District. After reading the profiles of these mothers it is recommended that the right investment is pure gold. The result is that mothers who have not had investment become interested in investing in gold. Previously they did arisan money, now they change their arisan, i.e. the arisan money is bought pure gold and will be given to the arisan draw. They also agreed to invite their husbands to invest in land and thought to have land investment in their own name.
ANALISIS EFEKTIVITAS IKLAN TV SIRUP MARKISA DENGAN PENDEKATAN EPIC MODEL PT. MAJUJAYA POHON PINANG PADA KONSUMEN SWALAYAN MACAM YAOHAN MERAK JINGGA MEDAN Yet, Sian; Ginting, Paham
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.929 KB) | DOI: 10.21067/jem.v9i1.195

Abstract

Present competition of syrup business becomes tighter in terms of product quality, promotion, price and services provided. With many syrup product competing in the market, the management of  company is required to be more accurate in determining the strategy used to win the competition. PT. MajuJaya PohonPinang was chosen to be the object of study because this company has applied various strategies in marketing their products and one of them is through advertisement. Therefore, it needs a follow up to find out how effective the advertisement of Pohon Pinang Markisa Syrup related to the buying decision. The purpose of this quantitive descriptive explanatory survey study conducted at PT. MajuJaya PohonPinang Macan Yaohan Supermarket Merak Jingga Medan was to find out and analyze the effectiveness of Markisa Syrup commercial advertisement viewed from EPIC (Empathy, Persuasion, Impact, and Communication) dimensions and to find out the effectiveness and to partiality analyze the EPIC dimension using the theory of marketing management related to advertisement.  The population of this study was the consumers of Macan Yaohan Supermarket Merak Jingga Medan and 100 of them were selected to be respondents for this study. The data obtained were analyzed through univariate analysis with T-test. The result of this study showed that simultaneously the variable of Markisa Syrup TV Commercial Advertisement viewed based on the EPIC model was effective. Partially, persuasion was the most dominant variable of the effectiveness of Markisa Syrup TV Commercial Advertisement
Co-Authors Katrin Evalastri Hutapea, Katrin Evalastri Khaira Amalia Fachrudin liasta ginting Siahaan, Elisabet Sian Yet Sipayung, Friska Sutarman Sutarman