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All Journal FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) ANIMA Indonesian Psychological Journal Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Manajemen dan Kewirausahaan
Indudewi, Febe Yuanita Ratna
Universitas Ciputra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERCEIVED LEARNING OUTCOMES AND TEAM BEHAVIOR IN ENTREPRENEURIAL VENTURE CREATION UNIVERSITAS CIPUTRA SURABAYA 2020 Yuanita Ratna Indudewi
FIRM Journal of Management Studies Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i1.1332

Abstract

Entrepreneurial Venture Creation is one of signature curricula in International Business Management Universitas Ciputra Surabaya. It is part of 7 semesters Entrepreneurship Education Journey to equip students with entrepreneurial skill by doing real business project.  It is a set skill that helps students to face volatile, uncertain, complex and ambiguous (VUCA) future. Especially during COVID-19, it’s one of a real case study of VUCA. During Entrepreneurial Venture Creation (EVC), students guided through design thinking phase starting from empathize, defining problem, ideation and prototyping, market testing, finally they evaluate and conclude their venture development. Half of the design thinking process of EVC was done remotely in an online classroom platform due to COVID-19. The purpose of this research is to evaluate whether Entrepreneurship Education intervention in form of Entrepreneurial Venture Creation curricula can increase their perceived knowledge, perceived entrepreneurial mindset, and perceived venture creation skill. This study also want get a closer understanding how team behavior can interfere their venture continuation. There are 533 of second semester students who were participated in the survey. Total population sampling was used in the process. The result of simple statistic descriptive showed they have positively increased their perceived entrepreneurial knowledge, perceived entrepreneurial mindset and perceived venture creation skill, whether they have a good team behavior or not. The statistic showed that there are 9.19% teams that didn’t have good behavior and decided to discontinue their venture, yet still have high perceived entrepreneurial knowledge, perceived entrepreneurial mindset, and perceived venture creation skill.
Work-Family Conflict of Women Entrepreneurs and Women Employees Cicilia Larasati Rembulan; Kuncoro Dewi Rahmawati; Febe Yuanita Ratna Indudewi
ANIMA Indonesian Psychological Journal Vol. 31 No. 3 (2016): ANIMA Indonesian Psychological Journal (Vol. 31, No. 3, 2016)
Publisher : Laboratory of General Psychology, Faculty of Psychology, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.567 KB) | DOI: 10.24123/aipj.v31i3.570

Abstract

The aim of this study was to discover differences in work-family conflict among women who work as employees and women who worked as entrepreneurs. The samples of this re-search were 189 women (98 employees and 91 entrepreneurs). This quantitative com-parative design used an incidental sampling technique. The measuring instrument was the work-family conflict (WFC) translated from Greenhaus and Beutell. The data collected was analyzed using Mann Whitney-U Test. The results show no difference in WFC among women who work as employees and women as entrepreneurs. However, the data shows that the majority of entrepreneur women has very low WFC in all aspects (time, strain, and behavior), while women who work as employees tend to have medium WFC. The results of cross tabulation show that there are indications of an association between revenue and WFC (time and strain aspects) in employee respondents. While the entrepreneur women show indication of an association between the ages of marriage, and duration of work with WFC.
Feedback Seeking Exploration Study on Entrepreneurial Project (Academic) Performance Febe Yuanita Ratna Indudewi; Lucky Cahyana Subadi
Review of Management and Entrepreneurship Vol 1 No 2 (2017): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.773 KB) | DOI: 10.37715/rme.v1i2.607

Abstract

In the era of competence, performance becomes highly appreciated for being an embodiment of selfcompetence.Increased competence and performance achievement is a process that involves the other party. Feedback seeking behaviour is assumed to be a variable that will affect the process of increasing competence and performance, especially in a learning process. This research aimed to see the correlation between feedbacks seeking behaviour to student’s academic performance. An effective feedback from their mentor can influence student’s academic performance in a positive way. A quantitative-descriptivedesign was used in this research. A random sampling questionnaire and secondary data from Entrepreneurship 2 program of Universitas Ciputra such as overall student’s grades were used to obtain the result. The finding of this research consequently helps the lecturers to design a better feedback giving and seeking behaviour.
THE ENTREPRENEURIAL RESILIENCE STUDY ON THE YOUNG NASCENT ENTREPRENEURS Dimitri Marcello Santoso; Yuanita Ratna Indudewi
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 2 (2022): SEPTEMBER 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.072 KB) | DOI: 10.9744/jmk.24.2.129-137

Abstract

Changes occur in human existence, particularly in lifestyle, during this pandemic. Changes occur in the workplace on a daily basis. Workers and companies are facing difficulties in surviving the pandemic. The purpose of this study was to assess the link between entrepreneurial self-efficacy, entrepreneurial passion, and entrepreneurial resilience in young nascent entrepreneurs during the COVID-19 pandemic. There were 216 sampels of young nascent entrepreneurs of age 19 to 22 to support this research. SPSS Software was used for data analysis and processing. The result showed during the pandemic, the entrepreneurial self-efficacy variable had a positive significant influence on the entrepreneurial resilience, and the entrepreneurial passion had a positive significant influence on the entrepreneurial resilience. Based on the study and analysis, hypotheses 1 and hypothesis 2 were accepted since they had a substantial effect on the entrepreneurial resilience variable, either partially or simultaneously. During the pandemic, a young nascent entrepreneur needed to remain inventive and able to create opportunities in operating their businesses. Further study on other aspects that can affect entrepreneurial resilience was adviseable.
A META ANALYTIC REVIEW ON ENTREPRENEURSHIP EDUCATION OF UNIVERSITAS CIPUTRA SURABAYA Yuanita Ratna Indudewi; Teofilus; Darma Fathurahman Arifin; Laurensia Maureen Nuradhi
Review of Management and Entrepreneurship Vol. 7 No. 1 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i1.3682

Abstract

Universitas Ciputra Surabaya has been known for its Entrepreneurship Education since 2006, and many institutions came to do a benchmark study. More institutions came to Universitas Ciputra Surabaya during the pandemic for requisite entrepreneurship education modules and training. However, articles show conflicting evidence that entrepreneurship education cannot intensify entrepreneurial intention, which leads to a lack of entrepreneurial behavior. Extremely, a journal provided data that entrepreneurship education within several colleges and universities holds little to no responsibility in increasing the entrepreneurial rate among college graduates. This evidence comes from a different context and setting apart from Entrepreneurship Education Curricula developed over the years by Universitas Ciputra Surabaya academics. Of about 58 articles in the journal of entrepreneurship education published by Universitas Ciputra Surabaya academics, 14 articles correlated to entrepreneurial intention. Those 14 articles were processed using meta-analysis. The value of r2 = 0.354 indicates that entrepreneurship education has a very strong influence on entrepreneurial intention. Egger’s test results showed no publication bias within this research. The findings contribute to elevating the efficacy of the stakeholder of Universitas Ciputra Surabaya, especially now that “Program Merdeka Belajar” gives access to a broader community
ANALISIS VALUE PROPOSITION PADA AYAM GEPREK PONDOK PEDAS Felix Ongliani; Carolina Novi Mustikarini; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.722

Abstract

Pondok Pedas menjual ayam geprek khas Yogyakarta yang berjualan secara direct dan Pre-Order di Universitas Ciputra. Faktanya ayam geprek Pondok Pedas mengalami penurunan sehingga perlu dilakukan evaluasi. Tujuan penelitian ini untuk menganalisis value proposition pada ayam geprek Pondok Pedas. Penentuan informan dalam penelitian ini dilakukan dengan pertimbangan tertentu, yaitu konsumen Pondok Pedas, potensial konsumen, dan expert. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersifat deskriptif. Analisis yang akan dilakukan meliputi tahap wawancara semi terstruktur untuk mengetahui customer profile narasumber. Analisis akan menggunakan 2 kategori yaitu customer profile dan value map. Hasil penelitian menunjukkan bahwa value proposition Pondok Pedas akan efektif jika menggunakan instagram sebagai media promosi dan adanya after sales service berupa kupon diskon. Pondok Pedas juga perlu memperbaiki pelayanan delivery yang kurang memuaskan dan menawarkan hal baru kepada konsumen serta menambah variasi makanan yang ditawarkan sehingga dapat merancang Value Proposition Pondok Pedas yang baru.
PENGARUH ATTITUDE TOWARDS BEHAVIOR, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA UC JURUSAN IBM-RC ANGKATAN 2016 Kevin Rahmat Surya Atmaja Limbing; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1366

Abstract

Indonesia memiliki angka pengangguran lulusan universitas yang cukup tinggi. Banyaknya jumlah perguruan tinggi di Indonesia tidak menjamin tingginya lulusan sarjana yang memiliki pekerjaan atau menjalankan usaha sendiri. Bahkan data BPS menunjukkan kenaikan jumlah pengangguran lulusan universitas yang cukup signifikan dari tahun 2017 ke 2019. Sementara itu, data dari Sea Group memaparkan bahwa profesi kewirausahaan telah menjadi referensi pekerjaan bagi generasi muda Indonesia. Hal ini menunjukkan bahwa generasi muda Indonesia memiliki niat untuk berwirausaha yang relatif cukup tinggi. Salah satu teori yang bisa menjelaskan niat berwirausaha seseorang adalah Theory of Planned Behavior (TPB) dimana dipengaruhi 3 faktor yaitu attitude towards behavioral; subjective norm; dan perceived behavioral control. Theory of Planned Behavior menjelaskan bahwa seseorang yang menunjukkan niatnya akan lebih menunjukkan keinginan untuk berperilaku tersebut. Universitas Ciputra sendiri hadir sebagai perguruan tinggi swasta yang mendukung setiap mahasiswanya untuk menjadi entrepreneur melalui pendidikan dan praktek bisnis. Tujuan dari penelitian ini untuk melihat apakah variabel attitude towards behavior, subjective norms, dan perceived behavior control akan berpengaruh ke niat mahasiswa Universitas Ciputra untuk berwirausaha. Penelitian ini menggunakan menggunakan pendekatan kuantitatif dengan populasi penelitian adalah mahasiswa Universitas Ciputra jurusan International Business Management – Regional Class angkatan 2016. Teknik sampling yang digunakan adalah judgemental sampling dengan jumlah sampel sebanyak 183 mahasiswa. Data dikumpulkan menggunakan kuesioner dengan analisis data menggunakan pendekatan regresi linier berganda dengan software SPSS Version 22.0. Hasil penelitian menunjukkan bahwa attitude towards behavioral; dan perceived behavioral control memberikan pengaruh secara signifikan terhadap entrepreneurial intention, sedangkan subjective norms tidak memberikan pengaruh secara signifikan terhadap entrepreneurial intention mahasiswa Universitas Ciputra jurusan International Business Management – Reguler Class angkatan 2016. Kata kunci: Theory of planned behavior, attitude towards behavioral, subjective norm, perceived behavioral control, dan entrepreneurial intention.
ANALISIS PENGARUH PROMOSI INSTAGRAM DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN ROCCOS Intan Nusanti; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2019

Abstract

The purpose of this research is to find out whether Instagram promotion and product quality affect buying interest of Roccos customers. Roccos, is a business in culinary field owned by four students of Universitas Ciputra that has been operated since March 21, 2018 in which recently launchin new product in 2021, that is, potato snack with four different taste variants. Data source in this research uses primary data that is obtained through questionnaire result that has been distributed using google form to prospective respondents who have ever known Roccos product through Instagram or at least heard or tried new Roccos product, have bought new Roccos product or at least have consumed new Roccos product, and Roccos Instagram followers or at least have ever visited to Roccos Instagram account. By using measurement scale of Likert 1 to 5 in which the largest rate will indicate that the respondents strongly agree (SS), 4 Agree (S), 3 Quiet Agree (CS), 2 Disagree (TS), and 1 Strongly Disagree (STS). From this questionnaire distribution, the reseacher successfully obtains as many as 57 respondents. This research is done with quantitative research approach method by using multiple linear regression analysis technique with the help of SPSS statistical program. The following is the finding result of this research : Y=0.892+ 0.165X₁+0.314X₂+e. The result states that each variable has been tested is valid and reliable. The research also proves that there is positive and significant effect between instagram promotion (X1) and product quality (X2) on buying interest (Y) of Roccos customers.
PENGARUH CUSTOMER EXPERIENCE DIMODERASI DENGAN BRAND IMAGE PADA REPURCHASE INTENTION DI INSTRUMEN APLIKASI BIBIT Hubertus Farrell Aditya; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2986

Abstract

Bibit.id merupakan platform investasi paling populer yang digunakan oleh masyarakat Indonesia yang terkenal akan brand image dan customer experience yang baik. Penelitian ini bertujuan untuk meneliti pengaruh customer experience kepada repurchase intention yang dimoderasi oleh brand image pada aplikasi Bibit.id. Teknik yang digunakan adalah pendekatan kuantitatif. Data penelitian ini dianalisis menggunakan SEM-PLS yang menghasilkan bukti bahwa customer experience dan brand image mempengaruhi repurchase intention. Selain itu, customer experience yang dimoderasi oleh brand image tidak mempengaruhi repurchase intention.
A ONE-PAGE METHOD FOR REINVENTING VALUE PROPOSITION IN CREATIVE INDUSTRY: A CASE STUDY OF INTUNE PRODUCTIONS Eric Harianto; Monica Natalia; Yuanita Ratna Indudewi; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.6323

Abstract

The ought to utilize music in promotions is developing each year, particularly when Covid-19 quickens the require for brands to go computerized. InTune Productions is a music production company based in Surabaya, Indonesia, that specializes in jingle, sound-logo and background music. The purpose of this research is to identify, distinguish, and decide the fitting client needs and fragment for InTune Productions, as well as to determine which innovative products and services are best suited to offer. The tool that is being used in this research is Value Proposition Canvas. Using qualitative descriptive method, this research is conducted from February 2021 to March 2022 with InTune Productions co-founders and customers as the primary data. The results of this study shows that Value Proposition Canvas has been helpful for InTune Productions to map its customer profiles. Value Proposition Canvas is demonstrated to be a reasonable apparatus to analyze customers’ pains and gains, as well as determining innovative products and services that are able to accommodate them.
Co-Authors Carolina Novi Mustikarini Cicilia Larasati Rembulan Darma Fathurahman Arifin Denpharanto Agung Krisprimandoyo Dimitri Marcello Santoso Eric Harianto Felix Ongliani Hubertus Farrell Aditya Intan Nusanti Kevin Rahmat Surya Atmaja Limbing Kuncoro Dewi Rahmawati Laurensia Maureen Nuradhi Lucky Cahyana Subadi Monica Natalia Teofilus Teofilus, Teofilus