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Widiyarta, Agus
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya
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Journal : PERSPEKTIF

 1 
STRATEGI CITY BRANDING KOTA SURABAYA SPARKLING SURABAYA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Widiyarta, Agus; Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan; Widiyarta, Agus
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol. 9 No. 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Co-Authors Afifa Ulfa Auliya Alifianka Prila Permata Allya Almuqrhoina Fajri Amrisa Nur Fajri Ananda Haniyuhan Ananda Haniyuhana Anisa Sitta Ramadhani Anisya Meiregina Ardian Bagus Setiawan Arthemevia Indhawati Arwanto, Caisar Pieter Vega Bagus Setyawan Nugraha Bayu Priambodo Caisar Pieter Vega Arwanto Choiriyah Eka Windiastuti Devin Natasya Widyaningyun Dewi Austine Britania Diaz Virdani Dinta Fernanda Maulidya DR. CATUR MSI SURATNOAJI Dynda Safitri Vandayani Dynda Safitri Vandayani Eno Putri Larasati Fega Herdini Fibrianti, Marantika Firda Ainun Naziyah Gea Tamara Hani Velia Tamimi Hilmi Izaz Robbani Husnul Chitam Isni Humaidah Jennifer Jennifer Kamelia Irfani Katerina Bataha Khofifah Agustina Larasati, Eno Putri Marantika Fibrianti Miranda Dwi Setyaningrum Moch Rozzaq Mochammad Rendy Eflizar Julian Muhammad Arifin Muhammad Bagus Azizul Hakim Nabilla Chesa Putri Hartono Naomi Rosdamia Sitompul Nugraha, Bagus Setyawan Nur Aisyah Lusiana Nur Melywuni Pratama, Dewangga Putra Putrie Ngastiti Marganing Rahayu Ressa Fitriana Reyndi Rusmanjaya Romy Hafizh Lesmana Safira Tasya Nanda Sari Saputra, Dema Prayuda Sherina Aureliza Revilia Siti Kasiani Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Tantriani Tantriani Yatasya Aimima Margi Arum Zahrah Ghoniyyah Failina Zuhriatu Mahmudah