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All Journal Jurnal Manajemen Teknologi Journal of Business and Management Jurnal Mirai Management Jurnal Ilmu Sosial Politik dan Humaniora (Jisora)
Yuanita Handayati
School of Business and Management, Institut Teknologi Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Business and Management

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The Analysis of Tupperware Marketing Strategy: Consumer Behavior Approach Humaira, Putri; Handayati, Yuanita
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract. Consumers have needs and wants that need to be fulfilled, where the needs and wants influenced by the internal or external factors. The company who able to provide the product that can fulfill the consumer demand will win the competition in the market. The company should able to build an effective marketing strategy that suitable with their market segments.  One of products that have a stiff competition is plastic container for food and beverage. There are big companies that sell this kind of products. Thus, Tupperware as the leading company of plastic container product needs to know the consumer behavior of plastic product in order to win the competition and can not defeat easily by the competitor. This research presented a data about Tupperware company, specifically about marketing strategy of Tupperware. This research will observe one of distributor Tupperware that located in Padang area, named PT Bumi Padang Gempita since this company faces the declining of sales growth percentage. Therefore, this research focused on the checking the relevancy between marketing strategy of Tupperware with the consumer behavior of plastic container product in Padang. The marketing strategy will be derived from the depth-interview with the distributor of Tupperware and the employee. While the consumer behavior will be derived from the questionnaire that includes demography of respondent, marketing mix, and decision-making process of consumer. After that, the consumer behavior will be analyzed using the K-means of cluster analysis from SPSS Software. Cluster analysis is used to categorize the consumer of plastic product based on the tendency of consumer in purchasing plastic container product. The research’s result shows that consumer of plastic container product divided into four clusters. Each clusters indicates the different characteristics of consumer in purchasing plastic product. In addition, the marketing strategy of Tupperware is relevant with the cluster number one and number three, which comprise of the durability, quality, function, material of product and also the promotion.Keywords: consumer behavior, marketing strategy, K-Means cluster analysis, Plastic container product, Tupperware.
PERFORMANCE ASSESSMENT OF THE SELF-SERVICE QUEUING SYSTEMSTUDY CASE: PERTAMINA GAS STATION DAGO BANDUNG Ermawan, Aria Rizki; Handayati, Yuanita
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. There are a strong relationship between managing queue performance and customer satisfaction. Customer tends to choose a place with less queue rather than a place with a long queue by assumes that the place offers the same value. For this reason, many businesses often manage their queueing performance effectively to create competitive advantage. Within this condition the firm must come up with effective solution to deal with their queue condition. Self-service system is a queueing model that allow customer to process their order without having employee or operator to process the order. In many case the implementation of self-service system is uses to overcome the long queue problem by maximizing server utilization. In June 2017, Pertamina gas station Dago Bandung is the first gas station in Bandung that has been implementing the self-service system for motorcycle gasoline refueling area. The implementation of a self-service system aims to overcome the queueing problem when peak hour at the motorcycle queueing area. However, after the implementation, the self-service system still has a long queue. Within this condition, the system needs to evaluate whether the self-service system is effective to overcome the queueing problem when peak hour or not. The result from this study shows that the queueing performance of the self-service system has a bottleneck on phase 1. But, compared to the non-self-service system, the overall performance of the self-service system has a better performance than the non-self-service system. This study recommends the firm to add one more server in phase 1 of the self-service system to overcome the bottleneck. Also, the researcher show queueing performance comparison between both of the system by assuming if the firm stick with the non-self-service system by increasing the number of servers.Keywords: Queuing line, Queuing Assessment, Self-Service System, Comparison
ANALYSIS OF VALUE-ADDED PRODUCT AND ECONOMIC VALUE FROM CASSAVA WASTE EXISTENCE IN PEUYEUM ABBAS SAWARGI COMPANY IMPLEMENTATION : CIRCULAR ECONOMY CONCEPT Sidiq, Reza Nur; Handayati, Yuanita
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.The problem of cassava waste generates aesthetics disruption, health disruption, and also fungi and bacteria, oxygen depletion, and the death of aquatic creatures or biotic life disruption. Besides, the company will lose economic value because they can’t handle it well. Circular economy is an appropriate concept to solve the problem of waste which one of the objective is to generate economic value. Therefore, this study aims to find out how the concept is implemented and also how much economic value can be generated from all cassava waste. The result shows that the implementation of concept in the company has several steps are waste collection refers to all cassava waste were identified will be gathered by the company as raw material that used to produce value-added product, analysis of value-added products aims to find out what products can be made with its economic value, product creation refers to an activity of producing identified value-added product which means there has been the availability of the product. and collaborate with farmers where the company will offer their value-added product to farmers in order to generate benefit by purchasing the product or reselling it to the consumers. Besides, economic value that the company can gain from all cassava waste is Rp98,983,400 per month.Keywords: cassava waste, circular economy, economical value, fermeted-cassava, value-added product
MATERIAL REQUIREMENT PLANNING CASE STUDY OF DONAT MADU CIHANJUANG BATUSANGKAR Wartami, Ahmad Fadel; Handayati, Yuanita
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Inventory management is an important component amongst the most vital segments in operation management, as this zone has been a central management function in material management system. It is likewise a crucial aspect of management, since stock is one of the significant financial assets of a business that can in indirect way influence profitability. This study chose Donat Madu Cihanjuang Batusangkar to be the example case study because this shop doesn’t have any inventory management. The study is done to give suggestion to the manager on the inventory management fit to the shop condition. This study is done using forecasting method and MRP. The objective is to decide which forecasting method and inventory method is the most fitting to be used in Donat Madu Cihanjuang Batusangkar. The forecasting method this study use is Moving Average, Exponential Smoothing, Holt’s Model, and Winter’s Model technique. For the inventory management, the study use Material Requirement Planning by comparing two lot sizing techniques which is Economic Order Quantity (EOQ) with Reorder-point and Lot-for-Lot. The study is starting with forecasting the demand for five months historical data. The demand forecasted is in the period of days. After forecasting then the study proceeds to do Material Requirement Planning using the three lot sizing techniques. The result from comparing all four of the forecasting techniques is that the forecasting technique Winter’s Model is giving the lowest error compared to the other three. While between the two techniques, the Economic Order Quantity is giving lower cost. Based on the observation and the analysis, researcher then recommend starting using inventory management, if possible the one the researcher did in this study. And also, researcher suggest the shop to save the historical data be it demand, ordering, or finance data, as it will possibly be helpful in the continuation of the shop in the future.Keyword: Inventory, Forecasting, Material Requirement Planning, Raw Material
SIMULATING THE LOGISTIC PROCESS REDESIGN OF MATERIAL PLANNING IN UPSTREAM OIL AND GAS INDUSTRIES CASE STUDY HUSKY CNOOC MADURA LIMITED 2016 Bobby, Caesar Ramos; Handayati, Yuanita
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract. This research will examine the logistic process that usually applied by the upstream oil and gas company by looking inside the Husky CNOOC Madura Limited (HCML) and how the problem of huge amount of excess material and dead material may happen when the company planned the material that will be needed. By using the theoretical framework of BPMN  to know why the problem of excess material and dead stock may happen when planned the material, it need to be check by looking into the logistic process, because of that this research will be focus on the logistic process, which to looking the logistic process it need to look into the system of logistic in the company and understanding  the integration of the system and its process, because the logistic process are the modeling of the system that applied by company. Based on that this research will be take look in the area of order processing and inventory control, to know how the logistic process of the material planning are applied by company. Husky CNOOC Madura Limited (HCML) is one of the production sharing contractor in the upstream oil and gas industries which stand in 2011, this company engaged in the upstream oil and gas industry which the company are based on Jakarta and conduct the production on the Madura strait block. Like most of other companies or contractors which engaged in the upstream industries, the activities that engaged in company was helped by using the third-party provider. Some of the problem appear in logistic when using the third parties are the lack of management in buying material or planning the material that will needed, and because this lack it usually made the excess material and dead stock that make a loss to company and HCML also already done some improvement to reduce the problem cause but it still not satisfies the company, because of that to more optimize the improvement, now HCML want to redesign its logistic process . Findings on this research was found that the problem of excess material and dead stock may happen when planning the material because the company applied an anomaly for their system and the integration which in their system they applied the pull system and for their integration it applied the MRP which the origin of MRP are the push system. Because of that it made the logistic process become distracted and not completed. Based on this research if the company want to applied the system and the integration like that it need to explain in the logistic process, to avoid the problem of excess material and dead stock happened. Keyword: Logistic Process, Excess Material, Dead Stock, HCML 
DETERMINING TIME SERIES DEMAND FORECASTING AND MATERIAL REQUIREMENT PLANNING FOR TUNA TOFU PRODUCT AT NIKMAT LESTARI COMPANY Pertiwi, Kartika Cahya; Handayati, Yuanita
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Forecasting plays important role in every business. Most of business decisions are made under the conditions of risk and uncertainty. A company could lessen the adverse effects of risky by determining the demand prospects for its products and services in the future. Same goes to inventory management. With good inventory management, it ensure that the materials would be available in sufficient quantity and at the proper time for production to happen. This research’s aim is to determine the appropriate demand forecasting system and material requirement planning for tuna tofu product of Nikmat Lestari Company. Nikmat Lestari Company is one of the pioneer of tuna tofu producers in Pacitan that already has their product shipped to Jakarta. For determine the appropriate demand forecasting system for Nikmat Lestari, the forecasting method used in the analysis involved Time Series Forecasting method. The forecasting method was checked using measurement of forecast error tools. After finding the appropriate forecasting method with lowest error, determine the appropriate material requirement for tuna tofu. The result of this research showed that Winter’s Model is the most suitable demand forecasting system for Nikmat Lestari Company because it produces the most accurate forecast result and least forecast error. For the material requirement planning, Lot-for-lot is the most suitable for Nikmat Lestari Company because it has lower cost compared to EOQ method.Keyword: demand forecasting, inventory management, Material Requirement Planning, Nikmat Lestari Company, tuna tofu
Supply Chain Finance Analysis Towards Corporate Performance in PT ABC Purnomo, Orieza Alif Putra; Handayati, Yuanita
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract. PT.ABC is a steel fabricator company with many projects and experience in steel industry and infrastructure. As one of the manufacturing company, PT.ABC is relaying their operational activities through supply chain management. Supply chain management is one of strategic decision of a business. Supply chain management is also a network of organization that includes supplier, manufacturers, distributors, retailers, and customers. Focus of supply chain management is took place in the customers side, the primary purpose of the existence of supply chain management is to satisfy the customer needs, alongside the process of gaining profit. In order to maximize the operational activity of supply chain management, financial side is taking support in background. To support supply chain management there are several tools that also taking advantage in the financial side, one of them is supply chain finance (SCF). Supply chain finance is an alternative funding consists of three different parties’ there are financial institution (bank), buyer, and supplier. SCF form a different way of funding that affected company’s financial performance to leading into operational performance. The purpose of this study is to identify impact from applying SCF program toward four different indicators as the working investment, account payable desk on hand, the cost of goods sold, and current ratio specifically seen from buyer’s perspective. To analyze the findings, a quantitative descriptive analysis employed. The result of this study could use to evaluate operational performance through financial performance in the company. The result is important because it will explain the improvement of performance and the impact of applying SCF program based on four indicators. By knowing those indicators, it can help PT.ABC to decide whether to use this program or not in the next year business activity. Keywords : Supply Chain Finance, Buyer perspective, Corporate performance, Steel fabricator, Manufacturing.
PERFORMANCE ANALYSIS OF HOSPITALITY INDUSTRY: CASE STUDY OF DIAFAN HOTEL WONOGIRI Diafan, Dionisius Baren; Handayati, Yuanita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. As a tourist place, Indonesia is supported by beautiful natural scenery and unique culture. Actually, most of Indonesia's revenue comes from the tourism sector. Wonogiri as one of the regencies in Central Java is one of the tourist attractions. Unfortunately, all the facilities and tourist attractions here need improvement, such as hotels. Hotels in Wonogiri need attention on the performance management system. One of them is Diafan Hotel. To improve this hotel, the Balanced Scorecard analysis will be applied. Because the Balanced Scorecard is used as a benchmark not only from the financial aspect but also from non-financial aspects, through four perspectives: financial perspective, customer perspective, internal business perspective, and learning and growth perspective. The author will assess performance through literature studies and employee interviews from the Diafan Hotel. Since 2014 the performance of the Diafan Hotel has not increased, this is indicated by a stable financial condition. Diafan Hotel management has never applied KPI to create targets. This occurs because when targeting at Diafan Hotel uses the classical method that estimates are based on perceptions of top management duties, while defining KPIs must be measured either by the Balanced Scorecard (BSC) method, which makes the KPI more realistic and achievable by the company during periods such as which are expected. Beginning with the gathering of strategic information based on interviews with the company then the literature study, then processing them into data based on Balanced Scorecard research. At this point, it is known that the Diafan Hotel is in the internal-external matrix cell V (growth) analysis diagram. So, this hotel needs to implement growth strategy through horizontal integration. The strategy has 5 strategic goals, 16 strategic targets, 24 Key Performance Indicators (KPIs), and  23  strategic initiatives. All  this  as  a  form of  guidance for  the  performance management system of Diafan Hotel. Keywords: Diafan Hotel, Hospitality Industry, Balanced Scorecard, Performance, Management System, Tourism
Improving The Product Availability by Forecasting The Demand and Manage the Inventory at CV Truck Jaya Abdurrahman, Muhammad Luqman Arif; Handayati, Yuanita
Journal of Business and Management Vol 4, No 9 (2015)
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Abstract. Transportation has important key on businesses. The dominant transportation in Indonesia is land transportation (Truck). If there is any disturbance on transportation, it will affect the bad impact for businesses. Therefore, the availability of truck is very important for businesses. This research choose truck supplier, CV. Truck Jaya, as a case study because without truck supplier, there will be not a transport activity and will give bad impact to businesses.  CV. Truck Jaya has important role in West Java Island logistic. CV. Truck Jaya supply used truck car to small medium enterprise in West Java Area. CV Truck Jaya has a role to keep logistic in West Java running properly. This research found that CV Truck Jaya has a problem with the availability of their truck. This situation is happened because they are only using judgmental decision by the owner to forecast the demand and maintain the product availability. Judgmental decision cannot give accurate prediction, therefore there are a lot of mismatch between supply and demand This research will be conducted to determine which forecast method and inventory management system which proper to be used in CV. Truck Jaya to improve the company’s product availability. This research gives solution that the best forecasting is Croston method and best inventory management is EOQ MRP. This research give improvement to CV Truck Jaya’s out of stock condition around 33% and buys from other truck supplier around 36%.
ANALYSIS OF FARMERS COMPETENCIES IN PANGGUNGREJO UTARA Noviasari, Ledy Diana Gilam; Handayati, Yuanita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background - Competency is ability, knowledge, and skill of people in some condition. In the agricultural sector, competency can classify in technical skill, managerial skill, and entrepreneurial skill of farmers. The technical skill there are planting, fertilization, irrigation, control pest and diseases, harvesting and also post-harvesting. Other than technical skill, managerial skill also can categorize in planning, networking, and managing finances. Sales strategy also used for main concern in the gap of the crop. On entrepreneurial, there are taking a risk for farmers, opportunity in the cocoa field, creativity and also problem introspection. Objective - The study aim to analyze the competency of farmers and clustering farmers based on their skill. Method - The clustering of competency has objective to improve farmer’s skill and increasing the cocoa crop. So, because of that, cluster analysis is used to the research methodology. Result - The result of the method is farmers have 3 clusters. Each of cluster has different of characters. Cluster 1 is farmers with technical skill, managerial skill and entrepreneurial skill lower than other farmers in cluster 2 and 3. Cluster 2 are farmers that have high managerial skill than cluster 1 and cluster 3. And for cluster 3 are farmers with high competency in entrepreneur skill and technical skill but for the managerial skill is medium skill, almost same with cluster 1.. Conclusion - To increase crop in their farming, farmers must improve their competency. The solution that can do with the discussion and telling experience in farming. So, with this data, farmers could sharing, helping one and others to improve the farming competency of farmers without waiting for training from the government program or private organization that has the aim to help them. Keywords: competency, cocoa, technical, managerial, entrepreneurial, farmer, cluster.
Co-Authors Ade Iasya, Ade Agung Pascasuseno Albana, Muhammad Hasan Amani, Salma Aninda Annisa Bobby, Caesar Ramos Diafan, Dionisius Baren Ermawan, Aria Rizki Fauzia, Zerlinda Nur Gatot Yudoko Hikmatullah, Hikmatullah Humaira, Putri Irwansyah, Anjas Krishna Permadi Muhammad Luqman Arif Abdurrahman, Muhammad Luqman Arif Muhammad Milzam Abdurrahman Najamudin, Muhammad Zaim Noviasari, Ledy Diana Gilam Orieza Alif Putra Purnomo, Orieza Alif Putra Pertiwi, Kartika Cahya Putra, Irfan Suharto Putri, Rezki Ananda Rizki Ramadhan, Hidayah Sidiq, Reza Nur Togar M Simatupang Wanda Listiani Wartami, Ahmad Fadel