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All Journal Jurnal Pendidikan Bisnis dan Manajemen International Journal of Social Science and Business Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Business Economic, Communication, and Social Sciences Journal (BECOSS) Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Journal of Community Services: Sustainability and Empowerment
Christian Haposan Pangaribuan
Sampoerna University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Pendidikan Bisnis dan Manajemen

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Shaping the Digital Fashion Industry with Generation Z’s Buying Behavior Prayataneswara Dwiputri Susanto; Christian Haposan Pangaribuan; Santo Tjhin
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 3: November 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i32023p188

Abstract

Abstract: Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such as Instagram and Facebook. The main objective of this study is to empirically examine how hedonic motives, emotional response, and involvement in fashion can impact impulsive buying in the fashion industry within Generation Z. In this context, data were collected from 100 respondents in the age range of 16 to 23 years in the greater areas of Jakarta and Surabaya through an online survey. The data were then tested and finally analyzed. The most influential determinants affecting impulse buying are involvement in fashion, followed by hedonic motives, and emotional response. Even though the scarcity factor fills the gap created by prior studies’ inconsistencies, it fails to moderate the link between emotional response and impulse buying. Keywords: Impulse buying, Hedonic behavior, Emotional response, Involvement in fashion, Scarcity
Co-Authors Ali Akbar Fuadi Alicia Listiani Tenia Anak Agung Kompiyang Ratih Maldini Aurelia Venus Angelica Bambang Setiono Calista Luhur Dairion Thahar Desman Hidayat Elfindah Princes Ella Intan Aggraeni Evi Novitasari Getruda Filumena Yulius Glory Aguzman Id'hayani Shavana Haqi Putri Ivan Destian Butar Butar Iwan Setiawan Jalu Kawiworo Johan Setiawan Jovita Ramadhanti Lidhiah Lesthary Livia Alma Sherisa Madeline Lydia Hiustra Martinus Fieser Sitinjak Muhammad Yandi Muhril Ardiansyah Nabilah Putri Justine Ni Kadek Yuni Antari Nuzulia Amini Okta Prihatma Bayu Putra Pananda Pasaribu Prayataneswara Dwiputri Susanto Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Regita Maharani Sahlan Effendi Santo Tjhin Santo Tjhin Sri Susilawati Islam