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All Journal Jurnal Pendidikan Bisnis dan Manajemen International Journal of Social Science and Business Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Business Economic, Communication, and Social Sciences Journal (BECOSS) Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Journal of Community Services: Sustainability and Empowerment
Christian Haposan Pangaribuan
Sampoerna University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Ekonomi dan Bisnis

 1 
Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta Christian Haposan Pangaribuan; Jalu Kawiworo
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.424 KB) | DOI: 10.35590/jeb.v6i1.814

Abstract

Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings.
Co-Authors Ali Akbar Fuadi Alicia Listiani Tenia Anak Agung Kompiyang Ratih Maldini Aurelia Venus Angelica Bambang Setiono Calista Luhur Dairion Thahar Desman Hidayat Elfindah Princes Ella Intan Aggraeni Evi Novitasari Getruda Filumena Yulius Glory Aguzman Id'hayani Shavana Haqi Putri Ivan Destian Butar Butar Iwan Setiawan Jalu Kawiworo Johan Setiawan Jovita Ramadhanti Lidhiah Lesthary Livia Alma Sherisa Madeline Lydia Hiustra Martinus Fieser Sitinjak Muhammad Yandi Muhril Ardiansyah Nabilah Putri Justine Ni Kadek Yuni Antari Nuzulia Amini Okta Prihatma Bayu Putra Pananda Pasaribu Prayataneswara Dwiputri Susanto Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Regita Maharani Sahlan Effendi Santo Tjhin Santo Tjhin Sri Susilawati Islam