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All Journal Jurnal Pendidikan Bisnis dan Manajemen International Journal of Social Science and Business Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Business Economic, Communication, and Social Sciences Journal (BECOSS) Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Journal of Community Services: Sustainability and Empowerment

Christian Haposan Pangaribuan

Sampoerna University

Author-ID : 2744721

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 27 Documents Claim Missing Document

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Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products Regita Maharani; Christian Haposan Pangaribuan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

Does Religiosity Matter in Switching from Conventional to Islamic Insurance? Evi Novitasari; Christian Haposan Pangaribuan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – Despite the fact that Islamic insurance has grown significantly in Muslim countries; the number of market users was still very low compared to its market potential in Indonesia. The purpose of this research is to understand the factors that influence consumers to switch from conventional insurance to Islamic insurance.Methodology – The influential factors being studied in this quantitative research are religiosity and product awareness and employs Qualtrics online survey that was administered to 200 Muslim customers of major life insurance over a period of 3 months (from June until August 2018). The group of population being the object in this study is Muslims who are non-participants of Islamic insurance, the current customers of conventional insurance who has monthly fix income and located in the city of Jakarta and its surroundings.Findings – The results reveal religiosity to have a significant influence on switching attitudes and switching behavior. However, the other tests for the relationship between product awareness and switching attitudes as well as between product awareness and behavioral intention were not supported.Novelty – Although past studies have investigated religiosity and product awareness in the context of switching from conventional to Islamic insurance, none have examined this issue in Indonesia. The paper concludes with the practical implications of the research.

Analyzing the Millennials’ Intention towards Purchasing Reusable Shopping Bags (Evidence from Bali) Ni Kadek Yuni Antari; Christian Haposan Pangaribuan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – This study aims to analyze the millennials intention in Bali towards purchasing reusable shopping bags, the study extends the Theory of Planned Behavior (TPB). Methodology – The data were collected by using online questionnaire in Bali. The total sample of this study is 227 respondents. Findings – The finding of this study shows that Environmental Knowledge, Personal Belief, and Social Influence significantly affect the attitude of customers to purchase reusable shopping bags. Personal Belief becomes the dominant variable affecting consumer’s attitude. Meanwhile, Government Regulation and Media Exposure have no significant influence on the attitude towards purchasing reusable shopping bags. Attitude significantly influences Intention to Purchase reusable shopping bags, while Intention to Purchase reusable shopping bags gives a significant effect on Pro-Environmental Behavior. Novelty – In this study, the researchers extend the existing Theory of Planned Behavior and add environmental knowledge to show the fact that everyone is aware of the environment degradation issue and admit that the issue is everyone’s responsibility.

Gojek and Brand Popularity: A Study of the Mediating Effect of Gojek’s Merger with Competitor Livia Alma Sherisa; Christian Haposan Pangaribuan; Johan Setiawan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – To investigate consumer attitudes towards accepting Gojek’s merger with competitor and the effects on Gojek’s brand popularity.Methodology – This research uses quantitative method distributed to Gojek’s active users (n=506) in Indonesia through an online survey platform. The data was analyzed using multiple linear regression.Findings – The variables attachment to Gojek, satisfaction with Gojek, and acceptance of Gojek’s merger with competitors were significant contributors to the dependent variable brand popularity of Gojek. Meanwhile, word-of-mouth about Gojek and perceived fairness of Gojek price do not have significant relationships with brand popularity of Gojek. For the dependent variable acceptance of Gojek’s merger with a competitor, word-of-mouth about Gojek and attachment to Gojek were significant contributors. At the same time, perceived fairness of Gojek price and satisfaction with Gojek were not significant contributors.Novelty – This research provides an insight into brand popularity of Gojek services in Indonesia and the influence of the acceptance of Gojek’s merger with competitor.

Co-Authors Ali Akbar Fuadi Alicia Listiani Tenia Anak Agung Kompiyang Ratih Maldini Aurelia Venus Angelica Bambang Setiono Calista Luhur Dairion Thahar Desman Hidayat Elfindah Princes Ella Intan Aggraeni Evi Novitasari Getruda Filumena Yulius Glory Aguzman Id'hayani Shavana Haqi Putri Ivan Destian Butar Butar Iwan Setiawan Jalu Kawiworo Johan Setiawan Jovita Ramadhanti Lidhiah Lesthary Livia Alma Sherisa Madeline Lydia Hiustra Martinus Fieser Sitinjak Muhammad Yandi Muhril Ardiansyah Nabilah Putri Justine Ni Kadek Yuni Antari Nuzulia Amini Okta Prihatma Bayu Putra Pananda Pasaribu Prayataneswara Dwiputri Susanto Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Regita Maharani Sahlan Effendi Santo Tjhin Santo Tjhin Sri Susilawati Islam

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