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All Journal Research Report - Social Science Journal of Economic, Bussines and Accounting (COSTING) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat
Istiharini .
Universitas Katolik Parahyangan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat

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PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KEMAMPUAN PARA PELAKU USAHA KECIL DI BANDUNG Maria Merry Marianti; Paulina Permatasari; Istiharini Istiharini; Probowo Erawan Sastroredjo; Natalia Christi
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Oktober 2021
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.596 KB) | DOI: 10.24071/aa.v4i2.3314

Abstract

The purpose of this training is to increase the knowledge and abilities of novice entrepreneurs who are just starting out or small entrepreneurs who want to develop their business to be bigger and more planned. Improving the management capabilities of small entrepreneurs, can help them improve their business strategy, operations management, marketing, finance, human resources, and financial reports. The target is to increase the ability of novice entrepreneurs or small entrepreneurs, so that they are able to improve their business management, increase sales, and ultimately be able to increase the scale (size) of the company and the profit of the company in a sustainable manner. The training methods provided are in the form of presentations on how to make a business strategy, crisis management, marketing management during a crisis, how to calculate Cost of Goods Sold (COGS), how to make a Profit/Loss Report, and how to create Brand Rights. After attending the training for 2 months, all participants are required to create an initial Business Model Canvas. This business model is then gradually evaluated and redeveloped, resulting in continuous improvement.
PELATIHAN MANAJEMEN UNTUK MENINGKATKAN KEMAMPUAN PELAKU USAHA MIKRO DAN KECIL (UMK) BIDANG KULINER DI KOTA BANDUNG Probowo Erawan Sastroredjo; Maria Merry Marianti; Paulina Permatasari; Istiharini Istiharini; Natalia Christi
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v5i2.4559

Abstract

The target of this training is to increase the ability of micro and small entrepreneurs in the culinary field with the knowledge of finance, marketing, and production so that they can improve their business strategies and business management, increase sales and profits of their companies in a sustainable manner, develop and increase the size of their companies especially during COVID-19 pandemic. The training method is carried out online and offline. There are 3 stages carried out, namely: before, during, and after the training. Prior to the training, prospective participants are selected based on the criteria for the type of business and domicile that have been determined, namely in the city of Bandung. After that, training was carried out for 12 meeting sessions with varied topics covering management functions that are often applied in a company. The materials provided are Strengths Weaknesses Opportunities Threats (SWOT) Analysis and Business Model Canvas (BMC), Product Development Strategy and Digital Marketing, Brand and Copyright, Calculating Cost of Production, Making Financial Reports, Making Product Photos, Workplace Management: 5S Program, Health and Work Safety Program, Raw Material Purchase Management, Credit Management, Product Promotion Through Social Media, Product Quality Management. After the training had been completed, the trainers continued to provide regular assistance regarding the application of the knowledge that had been given during the training, as well as providing input on what Micro and Small Enterprises (MSEs) had implemented in their business.
Co-Authors Christi, Natalia Fernando Mulia L. Retno Adriani Maria Merry Marianti Natalia Christi Natalia Christi Natalia Suwarsih Paulina Permatasari Probowo Erawan Sastroredjo Regina Detty Sandra Sunanto Sastroredjo, Probowo Erawan Setiadi Umar Theresia Gunawan