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Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Gunawan, Theresia
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return

Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan Gunawan, Theresia
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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By merging banks with one another, the government hopes to improve the general condition or quality of banks. However, after these mergers there are twenty banks that have been liquidated, and only nineteen remain operation. The aim of this paper is to construct a model in order to predict the failure of merged banks in Indonesia, based on financial ratios. The object of research consists of the financial ratios of either liquidated or successful ones. The data are collected from a published financial reports of those banks which have been audited and processed as financial ratios. These financial ratios are analysed by way of logistic regression. The research hypothesis proposed is that financial ratios can be turned into prediction models to establish the degree to which mergers have failed in Indonesia. The results show that the financial standard of performance of failed banks is indeed inferior to that of successful ones The results from the statistical test also indicate that the combination of RR and ROA financial ratios are the most significant ones to pass the compatibility or âproper and fitnessâ test to predict the extent of failure of mergers between banks in Indonesia. The outcome of research may be exploited by society at large, observers of the banking world, and Bank Indonesia by way of an early warning system concerning the failure of mergers between banks in Indonesia. Keywords: Financial ratios, banking performance analysis, merger

Analytical Customer Relationship Management untuk Restoran Gunawan, Agus; Kornalius, Yoke Pribadi; Athuri, Asdi Aulia; Gunawan, Theresia; Chandra, Ivan; Elisabeth, Elisabeth; Anggara, Patra
Research Report - Humanities and Social Science Vol 1 (2014)
Publisher : Research Report - Humanities and Social Science

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Bisnis restoran merupakan suatu bisnis yang cukup kompetitif. Dewasa ini, persaingan dalam bisnis ini bukan hanya berdasarkan rasa dan tampilan dari produk (makanan atau minuman) yang ditawarkan, tetapi juga berdasarkan keunikan konsep yang membangun keunggulan tersendiri dari restoran tersebut di mata konsumen. Dengan keunggulan tersebut, restoran berharap untuk dapat menarik konsumen untuk menjadi pelanggan. Untuk mencapai tujuan ini, salah satu pendekatan yang sering digunakan adalah Customer Relationship Management (CRM).Tantangan yang muncul adalah bagaimana menyusun suatu CRM yang dapat membantu restoran untuk menganalisa proses bisnisnya, termasuk menganalisa bagaimana perilaku pelanggan. Dengan hasil analisa yang mendalam, pramusaji dan kasir dari restoran dapat mempunyai peluang yang lebih besar dalam menciptakan hubungan emosional yang positifdengan pelangan. Analisa seperti ini tidak dihasilkan oleh operational CRM yang sudah umum diimplementasikan dalam bisnis restoran. Pertanyaan yang muncul adalah bagaimana membangun suatu analytical CRM yang mampu menjawab kebutuhan para pelaku di bisnis restoran.Penelitian ini bersifat eksploratif dengan menggunakan kombinasi data kualitatif dan kuantitatif. Studi kasus terhadap tiga restoran menjadi dasar dari penelitian ini. Dengan menggunakan kombinasi pendekatan wawancara, studi dokumen, observasi, dan kuesioner, formula CRM yang sesuai dengan karakteristik restoran dan konsumen di Indonesia diharapkan dapat dihasilkan. Penelitian ini mengusulkan konsep analytical CRM untuk diterapkan di ketiga restoran tersebut. Adapun tujuan penerapan analytical CRM adalah agar pebisnis dapat mendapatkan hasil yang lebih optimal dalam menerapkan CRM.Â Â Â

Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return

Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

By merging banks with one another, the government hopes to improve the general condition or quality of banks. However, after these mergers there are twenty banks that have been liquidated, and only nineteen remain operation. The aim of this paper is to construct a model in order to predict the failure of merged banks in Indonesia, based on financial ratios. The object of research consists of the financial ratios of either liquidated or successful ones. The data are collected from a published financial reports of those banks which have been audited and processed as financial ratios. These financial ratios are analysed by way of logistic regression. The research hypothesis proposed is that financial ratios can be turned into prediction models to establish the degree to which mergers have failed in Indonesia. The results show that the financial standard of performance of failed banks is indeed inferior to that of successful ones The results from the statistical test also indicate that the combination of RR and ROA financial ratios are the most significant ones to pass the compatibility or ”proper and fitness” test to predict the extent of failure of mergers between banks in Indonesia. The outcome of research may be exploited by society at large, observers of the banking world, and Bank Indonesia by way of an early warning system concerning the failure of mergers between banks in Indonesia. Keywords: Financial ratios, banking performance analysis, merger

GREEN STRATEGY PERUSAHAAN PLASTIK DALAM MENGHADAPI TANTANGAN LINGKUNGAN DAN PEMERINTAH Theresia Gunawan; Michael Alexander Ferdhian
Jurnal Administrasi Bisnis Vol. 16 No. 1 (2020)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The plastic industry is one of the growing industries because the plastic packaging industry plays an important role in the supply chain for strategic sectors such as food and beverages, pharmaceuticals, cosmetics, and electronics. However, the plastics industry also faces many challenges from government policies due to its regulation to reduce the use of plastic packaging. Indonesia is acknowledged as the second-largest contributor to plastic waste after China. This has led to big cities in Indonesia initiate policies to reduce and to ban plastic use. This certainly can be a problem for plastic companies. Therefore, the company should have a good strategy in dealing with that policy. In this study, the authors try to analyze strategies that are appropriate for PT DHI to be able to survive facing policies that put pressure on PT DHI. By conducting interviews, observations, and analyzing various internal and external factors and SWOT matrix analysis shows that PT. DHI besides running the existing products, PT. DHI has to start developing environmentally friendly plastic bag products and take the opportunity that there are 15% - 46% potential customers that will choose green products

SME’s CLUSTERING AND ITS IMPACTS ON INNOVATION IN INDONESIA: CASE STUDY AT CIBADUYUT, WEST JAVA Gandhi Pawitan; Theresia Gunawan
Research Report - Humanities and Social Science Vol. 1 (2012)
Publisher : Research Report - Humanities and Social Science

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Globalization is becoming an important issue for most businesses in the world. Since globalization changes business trends and shortens product life cycles, it requires companies to be more innovative in developing new ideas, products and processes. Clustering is one of ways to promote innovation by facilitating sharing information and ideas between firms, attracting buyers and suppliers, and providing opportunities for joint training. Many researches in developed countries found that the proximity between companies facilitated collaboration and provided a more conducive environment for R&D and knowledge sharing which can develop culture of entrepreneurship and innovation. Then, the success of clusters in developed countries has led many government and companies to establish new clusters.Since products from China have been dominated Indonesia’s market share with lower price, it is very difficult for Indonesian Small and Medium Enterprises to compete with lower price also. Therefore, to face the competition, innovation is perhaps as an alternative strategy for Indonesian SMEs. In facts, more than 50% of small and medium enterprises in Indonesia are located in clusters and most of them are located in Java, Bali and Nusa Tenggara. Even though they located in cluster but their innovations still very low and judging from technology perspective, most of them have low level of technologies and still remain in the underdeveloped stage. Therefore, in this research, the author tries to find (1). To what extend do cluster Indonesia promote innovation, (2). To find the reasons why clusters in Indonesia has not been working well in promoting innovation and (3). To investigate what aspects can be improved by Indonesian SMEs to boost their innovation.Keywords: clustering, innovation, small and medium enterprises.

Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli Natalia Suwarsih; Theresia Gunawan; Istiharini Istiharini
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.2043

Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a university with brand image as a mediation variable. The method used in this research is to use descriptive quantitative analysis, descriptive that is to explain, analyze and find out the value of a variable against other variables. While the quantitative research method is to examine the population or sample where the sample is taken randomly to collect data with research instruments to test a hypothesis. The results of this study are that there is a positive effect of social media marketing on brand image, there is a positive effect of brand image on purchase intention of generation Z, there is a positive effect of social media marketing on purchase intention of Generation Z, and there is also a positive influence of social media on generation Z purchase intentions by mediating brand image Keywords: Social Media Marketing, Brand Image, Purchase Intention, Generation Z

CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE Daniel Hermawan; Theresia Gunawan; Zhiwen Li
Dinasti International Journal of Management Science Vol 2 No 1 (2020): Dinasti International Journal of Management Science (September - October 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i1.555

As the pioneer in multi-service platform, GO-JEK faces tight competition from other similar type of businesses. GO-JEK extends its product through a lot of extensions to strengthen GO-JEK’s position. This research aims to analyze the impact of brand extension strategy on brand image with customer experience as the mediating role. The type of research is explanative, research method using survey with quantitative approach, and data analyze using Sobel test to determine the impact of brand extension strategy on brand image with customer experience as the mediating role. Based on data analyze result from 378 samples, brand extension strategy gives significant contribution to customer experience, customer experience gives significant contribution to brand image, brand extension strategy gives significant contribution to brand image, and brand extension strategy through customer experience give significant contribution to brand image. So there’s mediating role of customer experience to mediating the impact of brand extension strategy on brand image of GO-JEK in Bandung.

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