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PERAN MODAL SOSIAL DALAM PENGEMBANGAN JARINGAN USAHA KECIL MENENGAH (Studi Kasus pada Rumah Makan Padang) Fadilla Azhari; Muhammad Kholid Mawardi
Jurnal Administrasi Bisnis Vol 59, No 1 (2018): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The type of this research is descriptive research and used qualitative approach. There are three problem formulation that can be appointed on this research, which are: (1) How is social capital developed by the manager of Small-Medium Enterprise? (2) How is the role of social capital in development of Small-Medium Enterprise’s network? (3) How is the effectivity of social capital in development of Small-Medium Enterprise? The sources of this research are primary data which the informer and secondary data are documents and literature. Data analysis uses three step of interactive analysis which are: data reduction, data presentation and withdrawal and presentation of conclusion. The result of this research shows that (1) High level of trust between individual can form strong social capital so they can form the social network in community. The existence of Social capital that owned by HIMATOS community have a strong existence that can be felt so it give the effective result to development of business that manage by the community. While low level of trust and weak social capital of a community in Malaysia did not give them an expected result. (2) Role of social capital in each individual affect capacity and quality of the community. (3) Social capital that used effectively can give motivation for business development, while social capital that was not used effectively can detain the opportunity in business development. Key Words : Social Capital, Network ABSTRAK Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif. Ada tiga rumusan masalah yang diangkat dari penelitian ini yaitu: (1) Bagaimana modal sosial dikembangkan oleh pengelola UKM ? (2) Bagaimana Peran Modal Sosial terhadap pengembangan jaringan UKM ? (3) Bagaimana efektifitas modal sosial dalam pengembangan UKM ?. Sumber data penelitian ini adalah data primer berupa informan dan data sekunder berupa dokumen dan literatur. Analisis data yang digunakan adalah analisis interaktif dengan tiga tahapan yaitu reduksi data, model data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa (1) kepercayaan yang tinggi antar individu dapat membentuk modal sosial yang kuat sehingga mampu membentuk jaringan sosial di dalam suatu kelompok. Modal sosial yang dimiliki oleh kelompok HIMATOS sangat dirasakan keberadaannya sehingga memberikan hasil yang efektif terhadap pengembangan usaha yang mereka kelola, sedangkan kepercayaan yang rendah dan modal sosial yang lemah pada kelompok di Malaysia tidak memberikan hasil yang diharapkan (2) Peran modal sosial di dalam masing-masing individu mempengaruhi kapasitas dan kualitas di dalam kelompok (3) Modal sosial yang didayagunakan secara efektif dapat memberikan dorongan untuk pengembangan usaha, sedangkan modal sosial yang tidak dimanfaatkan secara efektif bisa menghambat peluang dalam pengembangan usaha. Kata kunci: Modal sosial, jaringan

PENGARUH MANAJEMEN HUBUNGAN PELANGGAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS (Survei pada Nasabah BPR.Tugu Artha, Kota Malang) Jun Rachmawati Harum; Srikandi Kumadji; Muhammad Kholid Mawardi
Jurnal Administrasi Bisnis Vol 33, No 2 (2016): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to determine : the effect of Customer Relationship Management to the satisfaction, the effect of Customer Relationship Management to Loyalty, the effect of satisfaction on loyalty .This research method used in this study is explanatory research with quantitative approach. The total sample is 116 respondents who are customers of Bank Perkreditan Rakyat (BPR) Tugu Artha Malang. The sampling technique used purposive sampling technique. Data collection methods used in this study by distributing questionnaires. Analysis of the data used is descriptive analysis and path analysis.The results of this research found that: variable MHP significantly affect the satisfaction demonstrated with a probability value of 0.000, the path coefficient of 0.573 and a contribution of determination of 32.8%, MHP variables significantly affect loyalty, proven with a probability value of 0.000, the path coefficient of 0.730 and a contribution of determination of 53.2%, The satisfaction variables significantly affect loyalty, proven with a probability value of 0.000, the path coefficient of 0.593 and a contribution of determination of 35.2%.Based on these results it is suggested BPR Artha Tugu Malang is able to maintain and improve the implementation of Customer Relationship Management in order to make customers feel satisfied and then have an impact on customer loyalty. Keywords: Customer Relationship Management, Satisfaction, Loyalty ABSTRAK Penelitian ini bertujuan untuk mengetahui: pengaruh Manajemen Hubungan Pelanggan terhadap Kepuasan, pengaruh Manajemen Hubungan Pelanggan terhadap Loyalitas, pengaruh Kepuasan terhadap Loyalitas Jenis penelitian yang digunakan adalah penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Sampel sebanyak 116 orang responden yang merupakan nasabah di Bank Perkreditan Rakyat (BPR) Tugu Artha Malang. Teknik Pengambilan sampel menggunakan teknik purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini dengan menyebarkan kuisioner. Analisis data yang digunakan yaitu analisis deskriptif dan analisis jalur (path analysis).Hasil dari penelitian ini diketahui bahwa: variabel MHP secara signifikan terbukti berpengaruh terhadap kepuasan dibuktikan dengan nilai probabilitas sebesar 0,000, koefisien jalur sebesar 0,573 dan kontribusi determinasi sebesar 32,8% , variabel MHP secara signifikan berpengaruh terhadap loyalitas, dibuktikan dengan nilai probabilitas sebesar 0,000, koefisien jalur sebesar 0,730 dan kontribusi determinasi sebesar 53,2%, variabel kepuasan secara signifikan berpengaruh terhadap loyalitas, dibuktikan dengan nilai probabilitas sebesar 0,000, koefisien jalur sebesar 0,593 dan kontribusi determinasi sebesar 35,2%.Berdasarkan hasil penelitian ini maka disarankan BPR Tugu Artha Malang mampu mempertahankan dan meningkatkan penerapan Manajemen Hubungan Pelanggan agar dapat membuat nasabah merasa puas dan kemudian berdampak pada loyalitas nasabah BPR. Kata Kunci: Manajemen Hubungan Pelanggan, Kepuasan, Loyalitas

The Effect of Strategic Supplier Partnership on Supply Chain Integration, Supply Chain Performance and Farmers Performance Miranti Sedyaningrum; Arik Prasetya; Muhammad Kholid Mawardi
Wacana Journal of Social and Humanity Studies Vol. 22 No. 1 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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This research was conducted to examine the effect of strategic supplier partnerships on the the supply chain integration, supply chain performance and farmers performance. This research is an explanatory research with a quantitative approach. The data was collected using Â questionnaires. The sampling method was multistage proportional random sampling of 200 respondents. Data analysis in this study used path analysis method with help by SPSS. The results of this study indicate that strategic supplier partnerships have no significant effect on supply chain integration, supply chain performance and farmers performance. The supply chain integration has a significant positive effect toward supply chain performance and farmers performance. While the supply chain performance has a significant positive effect toward farmers performance.

PENGARUH STORE ATMOSPHERE TERHADAP EMOSI DAN KEPUTUSAN PEMBELIAN KONSUMEN (Survei pada Konsumen Distro Fourth Blade Nation, Malang) Zaira Fauziah; Srikandi Kumadji; Muhammad Kholid Mawardi
Jurnal Administrasi Bisnis Vol 33, No 2 (2016): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to determine : The influence of Store Atmosphere to the Emotion, the influence of Store Atmosphere to Purchase Decision, and the influence of Emotion on Purchasing Decision. This research method was conducted by explanatory research with quantitative approach. The total sample is 116 respondents who are customers of Distro Fourth Blade Nation, Malang. The sampling technique used accidental sampling technique. Data collection methods used in this study by distributing questionnaires. Analysis of the data used is descriptive analysis and path analysis. The results of this research shows that: store atmosphere has influence on emotion with path coefficient is 0,699 and the level of significance is 0,000 (p<0,05); store atmosphere has influence on purchase decision, with path coefficient is 0,465 and the level of significance is 0,000 (p<0,05); emotion has influence on purchase decision, with path coefficient is 0,348 and the level of significance is 0,000 (p<0,05). Based on this research, then suggested the Fourth Blade Nation companies can to maintain and improve the structuring store atmosphere to stimulate the emotions of visitors thus increasing consumer purchasing decisions. Key Words: Store Atmosphere, Emotion, Purchase Decision ABSTRAK Penelitian ini bertujuan untuk mengetahui: Pengaruh Store Atmosphere terhadap Emosi, pengaruh Store Atmosphere terhadap Keputusan Pembelian Konsumen, dan pengaruh Emosi terhadap Keputusan Pembelian Konsumen. Jenis penelitian yang digunakan adalah penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Sampel sebanyak 116 orang responden yang merupakan Konsumen Distro Fourth Blade Nation, Malang. Teknik Pengambilan sampel menggunakan teknik accidental sampling. Metode pengumpulan data yang digunakan dalam penelitian ini dengan menyebarkan kuisioner. Analisis data yang digunakan yaitu analisis deskriptif dan analisis jalur (path analysis). Hasil dari penelitian ini diketahui bahwa: variabel store atmosphere secara signifikan terbukti berpengaruh terhadap emosi dibuktikan dengan koefisien jalur sebesar 0,699 dan tingkat signifikansi 0,000 (p<0,05); variabel store atmosphere secara signifikan berpengaruh terhadap keputusan pembelian konsumen, dibuktikan dengan koefisien jalur sebesar 0,465 dan tingkat signifikansi 0,000 (p<0,05); variabel emosi secara signifikan berpengaruh terhadap keputusan pembelian konsumen, dibuktikan dengan koefisien jalur sebesar 0,348 dan tingkat signifikansi 0,000 (p<0,05). Berdasarkan hasil penelitian ini maka disarankan agar pihak Distro Fourth Blade Nation, Malang mampu mempertahankan dan meningkatkan penataan store atmosphere untuk merangsang emosi pengunjung sehingga keputusan pembelian konsumen meningkat. Kata Kunci: Store Atmosphere, Emosi, Keputusan Pembelian

Pengaruh modal manusia terhadap orientasi pasar dan kinerja UMKM Ina Syarifah; Muhammad Kholid Mawardi; Mohammad Iqbal
Jurnal Ekonomi dan Bisnis Vol 23 No 1 (2020)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

This study focused on Songkok Micro Small and Medium Enterprises (MSME) in Gresik Regency, to examine the effect of human capital on market orientation, effect of human capital on performance MSME, and effect of merket orientation on performance MSME. This study processed primary data obtained using a questionnaire distributed to 163 MSME. The research sample was selected using probability sampling method. This study uses a cluster sampling method involving 163 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software. The results showed that human capital affect market orientation, human capital affect performance MSME, dan market orientation affect performance MSME.

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