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All Journal EKONOMI BISNIS Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Imas Sukaesih
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Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health

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PENGARUH CITRA MEREK, KUALITAS LAYANAN DAN PRODUK TERHADAP LOYALITAS NASABAH PT. BANK MAYBANK Tbk, CAPEM CITRA RAYA CIKUPA Imas Sukaesih
EKONOMI BISNIS Vol 26 No 1 (2020): Ekonomi Bisnis
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v26i1.733

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis (1) sejauh mana pengaruh citra merek secara pasial terhadap loyalitas nasabah, (2)  sejauh mana  pengaruh kualitas layanan secara parsial terhadap loyalitas nasabah, (3) sejauh mana pengaruh produk secara parsial terhadap loyalitas nasabah (4)sejauh mana  pengaruh citra merek, kualitas layanan dan produk secara simultan terhadap loyalitas nasabah PT Bank Maybank Tbk,.Metode Penelitian yang digunakan adalah penelitian kuantitatif. Populasi penelitian ini adalah nasabah Bank Mega Cabang Pondok Indah. Sedangkan sampel penelitian sebesar 150 responden. Instrumen pengumpulan data disusun dalam angket yang menggunakan skala Likert. Analisis data dilakukan pada taraf signifikansi 95%.Terdapat Pengaruh Variabel Citra Merek, Kualitas Layanan dan Produk Secara Bersama Terhadap Loyalitas Nasabah Pada PT Bank Maybank.. Koefisien korelasinya adalah sebesar 0,659. Koefisien determinasi  sebesar  96,9 % variansi yang terjadi pada loyalitas nasabah dapat dijelaskan oleh Citra Merek, Kualita Layanan, dan Produk. Uji F Menghasilkan Fhitung sebesar 37,263 > F = 3,91 dengan persamaan regresi : Ŷ = -2,228 + 0,288 X1 + 0,216 X2 + 0,407 X3 Sehingga variabel Citra Merek, Kualitas Layanan dan Produk Secara bersama berpengaruh terhadap loyalitas nasabah PT. Bank Maybank. Kesimpulan dari penelitian ini terdapat pengaruh Citra Merek, Kualitas Layanan dan Produk Secara Parsial Maupun Bersama terhadap Loyalitas Nasabah PT. Bank Maybank.Capem Citra Raya Cikupa Tangerang.Kata Kunci : Citra Merek, Kualitas Layanan, Produk, Loyalitas Nasabah
Peningkatan Pengetahuan dan Keterampilan Berwirausaha Melalui Pelatihan Pendirian Bisnis Baru Imas Sukaesih; Aisyah Ratnasari; Khusaini Khusaini
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2022): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v4i2.284

Abstract

This training aims to provide knowledge, understanding, and skill to participants about preparing business plans and starting new businesses by utilizing social media. Participants are expected to be able to find breakthroughs in creating job opportunities for themselves and others during the Covid-19 pandemic. This training was attended by 24 participants consisting of members of the Tangerang Mandiri Student Community and housewives. The method of implementing the activities includes the stages of preparation, implementation, and reporting. While the technique of implementing training activities is online. The results of this training activity indicated that the participants were quite satisfied with this training activity. This activity is sufficient to contribute to participants in increasing knowledge, understanding, and skills in establishing new digital-based MSMEs businesses, compiling simple business plans, and being able to find business opportunities. Therefore, in the future, further activities are needed, namely assistance activities for the establishment of new businesses (MSMEs) based on digital and how to design digital marketing using social media.
Co-Authors Aisyah Ratnasari Khusaini, Khusaini