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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Tasharruf: Journal Economics and Business of Islam Journal of Global Business and Management Review BENING Jurnal Ilmiah Satyagraha AKM: Aksi Kepada Masyarakat ProBisnis : Jurnal Manajemen Journal of Management and Social Sciences Indonesian Journal of Multidisciplinary on Social and Technology
sri ernawati
STIE BIMA
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Journal of Global Business and Management Review

 1 
EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR TYPICAL BIMA FOOD PRODUCTS SRI ERNAWATI
Journal of Global Business and Management Review Vol. 5 No. 2 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i2.8582

Abstract

Companies that can compete in a competition are companies that can apply technology in their companies. One of the factors supporting the success of companies and entrepreneurs to gain profits in a wider scope, for this reason one of the strategies that is widely used by entrepreneurs in trading is through digital marketing. This study aims to determine whether there is a significant influence of digital marketing on purchasing decisions for typical Bima food products. The research instrument used a questionnaire with a Likert scale. Data collection techniques using observation, questionnaires and literature study. Data analysis validity, reliability, simple regression test, correlation test, determination test and t test. The results of the study show that digital marketing has a significant effect on purchasing decisions for typical Bima food products
Co-Authors Indah Fitriyani Intisari Haryanti ismunandar ismunandar Jainuddin Jainuddin Katarina Katarina M. Yusuf Miftahul Janah Mutmainah Nurfadlun Nurfadlun Rahma Hasan Rujalil Rujalil