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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Jurnal Ekuivalensi Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Masyarakat Mengabdi Nusantara
Intisari Haryanti
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Pengaruh Experiental Marketing dan Promosi Terhadap Kepuasan Konsumen pada Laki Lucky Babershop Sri Mulyani; Intisari Haryanti
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.044 KB) | DOI: 10.25273/capital.v4i1.7354

Abstract

Memiliki penampilan yang menarik, bukan lagi idaman para wanita semata, kaum lelaki juga menginginkan penampilan yang menarik dan bergaya trendy. tak heran jika di era sekarang ini, anda menemukan kaum pria yang gemar mendatangi salon kecantikan dan salon potong rambut seperti barbershop. tujuan dari penelitian ini untuk mengetahui pengaruh Experiantial marketing dan promosi terhadap kepuasan konsumen pada Laki Lucky Barbershop. ini merupakan penelitian Asosiatif dengan jumlah populasi pada yang tidak diketahui, dan sampel sejumlah 96 orang. analisis dilakukan sebanyak 2 kali,karena item ke 15 dari kepuasan konsumen, dinyatakan tidak valid, sehingga uji selanjutnya, peneliti menggunakan 14 item instrumen saja. Hasiltemuannya adalah :experiential marketing dan promosi pada Laki lucky barbershop secara positif dan signifikan memberikan pengaruh terhadap kepuasan konsumen baik parsial maupun bersama-sama.Kata kunci : Experiantial Marketing, Promosi, Dan Kepuasan Konsumen.
PENGARUH FASILITAS DAN LOKASI TERHADAP MINAT BERKUNJUNG PADA WATER BOOM AREMA RAYA KOTA BIMA Awal Awaluddin; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10286

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with the facility and location tend to buy back the product and reuse the product when the same needs reappear at a later date. This study aims to determine the effect of facilities and location on the interest in visiting the water boom arema raya bima city. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study were consumers who had visited the Araema Raya water boom, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 26.00. The results of the study based on the t test (partial) show that there is no effect of facilities on interest in visiting, location has an effect on interest in visiting, while facilities and location jointly affect interest in visiting. Keywords: Facilities, Location, Visiting Interest
PENGARUH KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP MINAT BELI ULANG PADA MARKET PLACE DI KOTA BIMA Juwani Basrin; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 4 No 2 (2020): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v4i2.8576

Abstract

This study aims to determine and analyze the influence of Trust and Quality of information on repurchase interest in the Market place in the city of Bima both partially and simultaneously. The population in this study is the people of the city of Bima who have made purchases at the Market Place media. The sampling technique used was purposive sampling with 96 respondents. With multiple linear regression analysis and SPSS 22, the results show that only trust has a significant effect on the buying interest of the Bima people in the Market place while the information quality has no influence and is not significant on the repurchase intention. this is supported by the magnitude of the relationship value (R) which is 0.498 which falls on the weak relationship area.Keywords:Trust, Quality of information and Repurchase Intention
PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX PADA DEALER YAMAHA TUGU MAS BIMA Zultilhansyah Zultilhansyah; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 4 No 2 (2020): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v4i2.8579

Abstract

The lack of field salespeople has not achieved the desired target of thecompany. Increasing the level of competition between brands that makesthe main challenges that lead to decreased sales. The purpose of thisresearch is to study the valuation of Brand Equity on PurchasingDecisions. The sample in this study amounted to 96 people. Dataanalysis using a simple linear regression test and to test its significanceusing the T test. The results of this study indicate that the brand researchon Yamah NMAX motorcycle purchasing decisions at the Tugu MasDealer City of Bima. the magnitude of the effect of 65.3% is on strongrelationships, meaning that larger consumers who buy NMAXmotorcycles, decide to buy because this NMAX brand provides value andsatisfaction dedicated to consumers.Kata Kunci: Brand Equity, Purchasing Decisions
Analisis Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Pelabuhan Indonesia (Pelindo) III Cabang Bima Fitri Fadillah; Intisari Haryanti
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 3 No. 2 (2021): Jurnal At Tamwil, September 2021
Publisher : Institut Agama Islam Tribakti Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at.v2i3.1457

Abstract

Sebagai lembaga penyedia fasilitas jalur laut yang mempunyai misi untuk menghubungkan antara satu daerah dengan daerah lainnya, maka dari itu pelabuhan sangat dibutuhkan dalam mempermudah bongkar muat barang atau jasa. Pelabuhan merupakan sebuah fasilitas di ujung samudra, sungai, atau danau untuk menerima kapal dan memindahkan barang maupun penumpang kedalamnya. Dalam fungsinya tersebut, berarti pelabuhan harus melayani segala bentuk kegiatan dan kepentingan yang berhubungan dengan kebutuhan orang yang akan berpergian dengan menggunakan sarana jasa angakatan laut. Oleh karena itu pelayanan yang diberikan kepada penumpang harus dilaksanakan secara optimal dan berkualitas. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh fasilitas dan kualitas pelayanan baik secara parsial maupun secara simultan terhadap kepuasan pelanggan pada PT. Pelabuhan Indonesia (Pelindo) III Cabang Bima. populasi adalah seluruh pelanggan yang sudah menggunakan jasa pada PT. Pelabuhan Indonesia (Pelindo) dengan jumlah sampel 50 orang. Hasil menunjukkan bahwa kualitas pelayanan berpengaruh secara parsial terhadap kepuasan pelanggan pada PT. Pelabuhan Indonesia (Pelindo) III Cabang Bima,sedangkan fasilitas tidak berpengaruh.
ANALYSIS OF STUDENT SATISFACTION LEVEL IN THE QUALITY OF BIMA LIBRARY SERVICES Nurul Iman; Intisari Haryanti
JURNAL EKUIVALENSI Vol. 6 No. 2 (2020): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Good or bad service, of course, affects the satisfaction of library visitors. The level of visits increases when visitors feel their expectations are met and satisfied with the services provided. On the other hand, various complaints were expressed in relation to services provided by the regional library of the city of Bima, this was an important and interesting reason. So the researchers aimed to choose this study was to find out and explain how the level of visitor satisfaction with service quality in the area of ​​the city of Bima. The population in this study were visitors visiting the library in the city of Bima, with a sample of 96 people. To process the data from the questionnaire results is by descriptive analysis. The findings show that visitors have high satisfaction with the quality of services available in the Bima city library. Keywords: satisfaction, service quality.
Pengaruh Motivasi Dan Sikap Terhadap Keputusan Pembelian Sepeda Motor Honda Vario 150cc (Studi Pada Pengguna Honda Vario 150cc) Dahlia Dahlia; Intisari Haryanti
JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i1.469

Abstract

This study aims to determine and analyze the influence of motivation and attitudes on purchasing decisions for Honda Vario 150cc motorbikes (a study on Honda Vario 150cc users). This type of research is associative. The population used in the study were all users of Honda Vario 150cc motorbikes in Bima City whose numbers were unknown. The sample in this study were 96 respondents using the unknown population formula, the sampling technique used was purposive sampling. The data collection techniques used were observation, questionnaires and literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, determination test, t test and f test. Based on the results of the statistical analysis of the variable t test, it shows that motivation and attitudes have an effect on purchasing decisions for Honda Vario 150cc motorbikes (a study on Honda Vario 150cc users. Meanwhile, based on the results of the f test, it is known that motivation and attitudes have an effect on purchasing decisions for Honda Vario 150cc motorbikes. studies on Honda Vario 150cc users).
Pengaruh Media Sosial dan Kepercayaan Terhadap Keputusan Pembelian Produk Pada Yuikaa Shop Bima Jihan Fahirah Humairah; Intisari Haryanti
JURNAL EKUIVALENSI Vol. 7 No. 2 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i2.504

Abstract

This study aims to determine the direct effect of social media and trust on product purchasing decisions at Yuikaa Shop Bima. This research method using quantitative methods. The sample used in this study was purposive sampling, the total of 100 respondents who had bought Yuikaa Shop Bima products. The analysis technique used is multiple linear analysis to determine how much influence the independent variables have on the dependent variable collectively and to find out how much influence the independent variables have on the dependent variable individually. Based on the results of this study, it shows that social media and trust have a significant effect on purchasing decisions at Yuikaa Shop Bima either partially or simultaneously.
Trend Fashion Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Pakaian Berhijab Di Kota Bima Intisari Haryanti; Herry Nurdin
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 11, No 2 (2021): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v11i2.2757

Abstract

Dahulunya memakai jilbab sering dikatakan jadul karena jilbab yang  tidak bermodel dan kedodoran. Namun karena perkembangan jaman dan  tekhnologi  yang sudah modern serta pergeseran gaya hidup, mengakibatkan perubahan perilaku konsumen dalam memutuskan membeli. Hal ini tidak hanya terjadi di kota kota besar tetapi termasuk juga di Kota Bima. Fenomena yang terjadi di Bima saat ini adalah melakukan  pembelian barang yang tidak mereka butuhkan, dan tidak ada manfaatnya. Kecenderungan membeli pakaian ini hanya untuk dipamerkan di sosial media dan mendapat pengakuan dari orang lain lantaran barang tersebut sedang trend. penelitian ini adalah penelitian baru, karena meneliti tentang trend fashion yang setiap tahun selalu mengalami perubahan dan trend fashion ini masih minim peneliti yang menelitinya, dan peneliti juga menambahkan gaya hidup hedonis dari masyarakat Kota Bima. Penelitian ini menggunakan pendekаtаn kuаntitаtif dengan jumlah responden sebanyak 96 orаng. Hasil koefisien korelasi menunjukkan adanya hubungan yang Kuat antara Trend Fashion dan Gaya Hidup Hedonis terhadap Keputusan  pembelian. Sedangkan Hasil pengujian hipotesis menunjukkan bahwa trend Fashion dan Gaya Hidup Hedonis secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, Sedangkan secara simultan trend Fashion dan Gaya Hidup Hedonis memiliki pengaruh positif dan signifikan terhadap keputusan pembelian
pengaruh inovasi produk dan kepuasan konsumen terhadap keputusan pembelian pada banana pop kota bima Silvaazmiatun Asmi; intisari haryanti
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12530

Abstract

This study aims to examine and determine the effect of product inovation on product purchasing decisions at Banana Pop Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known sure, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at Banana Pop Bima City.
Co-Authors Aliah Pratiwi Awal Awaluddin Dahlia Dahlia Fitri Fadillah Herry Nurdin Jihan Fahirah Humairah Juwani Basrin Kartin Aprianti M. Rimawan Mulyadin Mulyadin Nafisah Nurulrahmatiah Nurul Iman Silvaazmiatun Asmi Sri Mulyani Zultilhansyah Zultilhansyah