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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Tasharruf: Journal Economics and Business of Islam Journal of Global Business and Management Review BENING Jurnal Ilmiah Satyagraha AKM: Aksi Kepada Masyarakat ProBisnis : Jurnal Manajemen Journal of Management and Social Sciences Indonesian Journal of Multidisciplinary on Social and Technology
sri ernawati
STIE BIMA
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : BENING

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ANALISIS BAURAN PEMASARAN PADA DEALER ASTRA MOTOR DI KOTA BIMA Indah Fitriyani; Sri Ernawati
BENING Vol 8, No 2 (2021): NOVEMBER 2021
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v8i2.3118

Abstract

The purpose of this research is to identify and analyze the problem of the marketing mix at Astra Motor Dealers in Bima City. The type of research in this research is descriptive research. This research was conducted at Astra Motor Dealers in Bima City. The population in this study is all consumers who have bought a motorcycle at an Astra Motor Dealer in Bima City whose number is unknown (unknown population). The sampling technique used in this study was purposive sampling and obtained a sample of 100 respondents. Collecting data using literature study, observation and questionnaires. The data analysis technique used in this research is validity test, reliability test and statistical analysis. The results of this study indicate that the marketing mix at Astra Motor Dealers in Bima City is more than 70% of the expected good.
Co-Authors Indah Fitriyani Intisari Haryanti ismunandar ismunandar Jainuddin Jainuddin Katarina Katarina M. Yusuf Miftahul Janah Mutmainah Nurfadlun Nurfadlun Rahma Hasan Rujalil Rujalil