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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Tasharruf: Journal Economics and Business of Islam Journal of Global Business and Management Review BENING Jurnal Ilmiah Satyagraha AKM: Aksi Kepada Masyarakat ProBisnis : Jurnal Manajemen Journal of Management and Social Sciences Indonesian Journal of Multidisciplinary on Social and Technology
sri ernawati
STIE BIMA
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Satyagraha

 1 
ANALISIS MARKETING MIX PADA PRODUK INDOMIE DI KOTA BIMA Sri Ernawati
Jurnal Ilmiah Satyagraha Vol 4, No 1 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.263

Abstract

This study aims to determine the product marketing mix of Indomie products in the city of Bima. The type of research used is descriptive, the research location is in the city of Bima. The population in this study are all consumers who have bought Indomie products, the sample in this study amounted to 100 people with a purposive sampling technique. The research instrument used a questionnaire with a Likert scale measurement. The type of data used in this study was quantitative data with the research data source, namely primary data. Data collection techniques are observation, questionnaires and literature study. Data analysis using one sample t test. The results showed that the product marketing mix of Indomie products in Bima City was above the predetermined criteria of 75% (Good)
ANALISIS BAURAN PROMOSI DALAM PEMBELIAN ONLINE (STUDI PADA KANTIN YUANK KOTA BIMA) Rahma Hasan; Sri Ernawati
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.232

Abstract

This Research was conducted based on the problems in the  Bima Town Kantin Yuank which consumers considered lacking in promoting their products so that consumers were less interested in making online purchasess at the Kantin Yuank in Bima town.The purpose of study  to determine how good the promotion mix is in online purchases (a study at the Kantin Yuank in Bima town). This type of research is descriptive. The population used in this study is all consumers who have bought products online from the Kantin Yuank in Bima town whose numbers are not known with certanty (unknown population). the number of samples for descriptive research was 100 respondents using purposive sampling tecnique data collection tecniques used in this research are: validity test, reliability test and t test ( one sample t- test).The research in this study indicate that the promotion mix in online purchases ( study at the Kantin Yuank in Bima town) is more than 70 % of the expected ( good).
Co-Authors Indah Fitriyani Intisari Haryanti ismunandar ismunandar Jainuddin Jainuddin Katarina Katarina M. Yusuf Miftahul Janah Mutmainah Nurfadlun Nurfadlun Rahma Hasan Rujalil Rujalil