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All Journal Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada JURNAL PENDIDIKAN TAMBUSAI Pena Justisia: Media Komunikasi dan Kajian Hukum Dialectical Literature and Education Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum
Dwi Haryati
Fakultas Hukum Universitas Gadjah Mada
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Dialectical Literature and Education Journal

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REGISTER ANALYSIS OF KIT KAT’S ADVERTISING POSTER Fajar Khoiriah, Umul; Laila, Malikatul; Haryati, Dwi
Dialectical Literature and Educational Journal Vol. 9 No. 1 (2024): Dialectical Literature and Educational Journal
Publisher : Department of English Education, Universitas Panca Sakti Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51714/dlejpancasakti.v9i1.103.pp.1-7

Abstract

This research aims to analyze the advertising poster of Kit Kat as a producer of chocolate product by the register analysis. The research approach is descriptive qualitative. The research utilizes the register analysis comprising the context of culture, context of situation, the activity sequence and text structure, and interpretation of the interpersonal meaning of the text. Each of the analysis has function to give a clear picture of the implementation and evaluation of the poster advertising of Kit Kat in targeting its consumers. Moreover, Kit Kat can understand the social situation in especially in Indonesia and compare this advertising poster to understand consumers deeper and more comprehensive in order to be successful in delivering the message.
Co-Authors Anugrah Anditya Anugrah Anditya Dayanti, Nurma Eka Yusnaldi Fajar Khoiriah, Umul Harahap, Heppy Ariani Hutabarat, Satria Irna Nurhayati Khatulistiwa Khatulistiwa, Khatulistiwa Lubis, Ramadan Mailinda Eka Yuniza Malikatul Laila Pohan, Dea Azka Nadira Rahmah Richo Andi Wibowo Richo Andi Wibowo Saputra, Roy Pratama Saputra, Yulianta Sholeh, Asmar Siregar, Putri Novia Ramayani Sri Rahmawati Suryani, Ikhrawati Triyanto Suharsono Yulianta Saputra