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All Journal Ilmu dan Budaya Jurnal Bisnis, Manajemen, dan Informatika Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Kajian Ilmiah Oikonomia: Jurnal Manajemen Jurnal Manajemen dan Perbankan (JUMPA) AKRUAL : Jurnal Akuntansi dan Keuangan
Muhani
Universitas Nasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, WORD OF MOUTH, KUALITAS WEBSITE, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA Muhani; Hanum San Sabillah
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.016 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 3.1163

Abstract

This study aims to analyze the effect of Celebrity Endorser, Brand Image, Word of Mouth, Website Quality, and Price Perception on Purchase Decisions on E-commerce Tokopedia. The population in this study were all people of DKI Jakarta Province who shopped at Tokopedia. The results showed that Celebrity Endorser, Brand Image, Word of Mouth, Website Quality, and Price Perception had a positive and significant effect on Purchase Decisions on E-commerce Tokopedia.
Determinan struktur modal pada perusahaan di Bursa Efek Indonesia yang terdaftar di LQ45 Muhani Muhani; Anissha Ferliany; Irma Setyawati
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 2 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i2.2396

Abstract

The purpose of this study was to identify and analyze the determinants of capital structure in industries on the Indonesia Stock Exchange and listed on LQ 45. This research uses a quantitative approach using panel data. The sampling method is purposive sampling. This research uses secondary data originating from industrial financial reports published for the 2017-2019 period. The results show that the asset structure proxied by the Fixed Asset Ratio has a positive and significant impact on capital as proxied by the Debt to Equity Ratio, sales developments are proxied by the Debt to Equity Ratio. Sales growth and company size as proxied by Ln Total Assets have a positive and insignificant effect on capital structure.
Co-Authors Anissha Ferliany Hanum San Sabillah Irennizha Eka Widya Nurul Huda Irma Setyawati Irma Setyawati Molina Molina Molina Molina Muhamad Bagas Prastio Muhamad Bagas Prastio Nia Eka Pramelia Novita Nur Rahmawati Tiara Ayu Nurani Tine Yuliantini