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Holfian Daulat Tambun Saribu
Universitas Prima Indonesia
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Journal : International Journal Of Economics Social And Technology

 1 
Analysis of the Influence of Price, Promotion Media, and Quality of Product on Sales of MSMEs in Medan City Ronaldo Gunawan Silalahi; Cindy Catrine Perangin Angin; Dinda Salsabila Loo; Rintan Saragih; Holfian Daulat Tambun Saribu
International Journal Of Economics Social And Technology Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.319

Abstract

The development of MSMEs in the city of Medan is recorded as a significant development when compared to the surrounding infrastructure support areas such as Deli Serdang, Langkat, Binjai and others. In this study using a quantitative method, according to Sugiyono (2018), the quantitative research method is research based on the philosophy of positivism, used to examine certain populations and samples. This study used 100 samples from Medan Sunggal District, using the cluster sampling method. The results of this study indicate that the product price, promotional media, and product quality variables have a positive and significant effect with the coefficient of determination (Adjusted R Square) of 0.319. This means that the selection is influenced by product price, product promotion, and product quality variables of 31.9%. And in the t test, it is known that the Sig value for influencing product prices on product sales is 0.002 <0.05 and the Tcount value is 3,158 > Ttable 1,985. So it can be stated that product prices have a significant effect on product sales. On the media promotion variable, it is known that the Sig value for influencing media promotion on product sales is 0.035 <0.05 and the Tcount value is 2,140 > Ttable 1,985. So it can be stated that product promotion has a significant effect on product sales. And on product quality it is known that the Sig value for influencing product quality on product sales is 0.000 > 0.05 and the Tcount value is 4,890 > Ttable 1,985. So it can be stated that product quality has a significant effect on product sales.
Co-Authors Boby Sianturi Cindy Catrine Perangin Angin Damari Zenaro Dinda Salsabila Loo Edi Gunawan Elvina Elvina Emilia Fitri Erwin Erwin Euodia Grace Maranatha Feriama Ndruru Ferio Jordanio Filbert Filbert Fransiska Esra Yana Sari Sitorus Januardin Januardin Jayson Jayson Karolina Adelia Kevin Fransiskus Krinisba A Waruwu Loviga Emia BR Karo Metze Sylviany Mindo Gita Br Silitonga Naomi Menna R Aritonang Nawarti Lumban Gaol Putri Tiny Rei Napeto Pasaribu Rintan BR Saragih Rintan Saragih Rio Anggara Insani Sitohang Ronaldo Gunawan Silalahi Suci Octaviani Verina Astria BR Ginting Yesua Sandyarto Getrojaya H