Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Rintan BR Saragih
Universitas Methodist Medan

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Konsumen pada Rumah Sakit Mitra Sejati Boby Sianturi; Verina Astria BR Ginting; Loviga Emia BR Karo; Rintan BR Saragih; Holfian Daulat Tambun Saribu
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.6893

Abstract

This research aims to examine the influence of service quality, price and location on consumer satisfaction at Mitra Sejati Hospital. The research method used is a quantitative method with a positivistic approach, which involves collecting and analyzing data in the form of numbers to produce concrete conclusions. The research results show that service quality, price and location have a positive and significant influence on consumer satisfaction. This is proven through statistical tests with the Sig t value which shows the influence of service quality on consumer satisfaction (0.014 < 0.05), price on consumer satisfaction (0.013 < 0.05), and location on consumer satisfaction (0.001 < 0.05 ). Apart from that, the F test also shows that simultaneously, service quality, price and location together have a significant effect on consumer satisfaction. Conclusion, that the importance of service quality management, setting the right price, and choosing a strategic location in increasing consumer satisfaction at Mitra Sejati Hospital. Keywords: Price, Customer Satisfaction, Service Quality, Location
Co-Authors Boby Sianturi Holfian Daulat Tambun Saribu Loviga Emia BR Karo Verina Astria BR Ginting