Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal Agora Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi
Wilma Laura Sahetapy
Universitas Kristen Petra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH BRAND EXPERIENCE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA JASA WEDDING ORGANIZER PERFECT MOMENT Nadia Chanaya; Wilma Laura Sahetapy
Agora Vol 8, No 1 (2020): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh brand experience dan electronic word of mouth terhadap keputusan pembelian pada jasa wedding organizer Perfect Moment. Jenis penelitian yang digunakan bersifat eksplanatori dan metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan purposive sampling. Peneliti menggunakan 100 responden konsumen jasa wedding organizer Perfect Moment. Teknik analisis yang dipergunakan adalah PLS dengan bantuan smart PLS. Hasil penelitian menunjukkan bahwa baik brand experience dan electronic word of mouth keduanya  berpengaruh positif signifikan terhadap keputusan pembelian.
PERANAN COGNITIVE FLEXIBILITY DALAM PROFIL ENTREPRENEURSHIP GENEREASI MILENIAL DI KOTA MANADO Wendyanto Hongadi; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 3 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v1i3.5668

Abstract

Kewirausahaan merupakan modal yang kuat bagi suatu negara untuk meningkatkan kesejahteraan sosial secara nasional. Dalam beberapa karya dan penelitian terdahulu, dua konsep yang dapat diidentifikasi sebagai faktor yang berpengaruh dalam peningkatan entrepreneurial intention adalah cognitive flexibility dan entrepreneurial self-efficacy. Penelitian ini bertujuan untuk mengetahui bagaimana kaum milenial di Manado, Sulawesi Utara memanfaatkan cognitive flexibility dan entrepreneurial self-efficacy terhadap niat mereka untuk memulai usaha sendiri. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan 187 pemuda milenial yang telah berpartisipasi dalam pengisian kuesioner survei. Partial least square juga digunakan untuk melakukan perhitungan statistik deskriptif serta pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa cognitive flexibility tidak berdampak langsung terhadap niat berwirausaha di kalangan milenial di Manado. Namun temuan lainnya menunjukkan bahwa kaum milenial membutuhkan entrepreneurial self-efficacy untuk meyakinkan diri sendiri dalam membangun bisnisnya. Selain itu, tidak terdapat perbedaan yang signifikan mengenai pengaruh cognitive flexibility dan entrepreneurial self-efficacy terhadap entrepreneurial intention antara milenial laki-laki dan perempuan di Manado meskipun disebutkan bahwa milenial perempuan memiliki entrepreneurial self-efficacy yang lebih kuat di dalam diri mereka.
ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Abstract

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.
Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

Abstract

  The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.   The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
PERANAN ELECTRONIC WORD OF MOUTH DAN FEAR OF MISSING OUT DALAM MEMBENTUK PURCHASE INTENTION PRODUK MIXUE DI SURABAYA Stanislaus Steven Bambang Kusumo; Yonathan Palumian; Nony Kezia Marchyta; Wilma Laura Sahetapy
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 4 (2024): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ftt4rb79

Abstract

This study examines the influence of Electronic Word of Mouth (eWOM) on purchase intention among Mixue consumers, considering the Fear of missing out (FOMO) factor. Employing a quantitative approach, the research surveyed 108 ice cream enthusiasts in Surabaya, Indonesia. Data collection was conducted through an online questionnaire using the Google Form platform. The data analysis utilized the Partial Least Square (PLS) method with SmartPLS 4.0 software to evaluate the relationships between eWOM, FOMO, and purchase intention variables. The findings indicate a positive and significant relationship between eWOM and purchase intention. Furthermore, FOMO is proven to play a mediating role in the relationship between eWOM and purchase intention. These results have important implications for digital marketing strategies, particularly in the food and beverage industry. The study highlights the importance of leveraging eWOM and FOMO mechanisms in marketing campaigns as effective strategies to drive consumer purchasing decisions. This research contributes to a deeper understanding of consumer behavior in the digital era, specifically within the Indonesian market context.
Co-Authors Benedictus Felex Giarto Dhyah Harjanti Nadia Chanaya Nony Kezia Marchyta Stanislaus Steven Bambang Kusumo Wendyanto Hongadi Yonathan Palumian