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All Journal Agora The Asian Journal of Technology Management (AJTM) Petra International journal of Business Studies (IJBS) JBMR: Journal of Business and Management Review Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen Perhotelan Jurnal Ilmiah Manajemen dan Bisnis (JIMBis)
Yonathan Palumian
Universitas Kristen Petra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH FASILITAS DAN CITRA MEREK TERHADAP NIAT PEMBELIAN ULANG PRODUK STARBUCKS DI SURABAYA Hadiyono, Novilia; Palumian, Yonathan
Agora Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.533 KB)

Abstract

Fasilitas adalah tempat yang dapat melengkapi kebutuhan pelanggan dan citra merek adalah pandangan pelanggan terhadap merek karena pelanggan pernah membeli sebelumnya. Bila perusahaan ingin meningkatkan niat pembelian ulang dapat dilakukan dengan memberikan fasilitas yang memadai dan meningkatkan citra merek. Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh fasilitas dan citra merek terhadap niat pembelian ulang pada produk Starbucks di Surabaya. Jenis penelitian yang digunakan bersifat eksplanatori dan metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan purposive sampling. Alat analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa fasilitas secara parsial tidak memiliki pengaruh signifikan dan citra merek secara parsial memiliki pengaruh signifikan terhadap niat pembelian ulang. Namun, Fasilitas dan citra merek secara simultan memiliki pengaruh signifikan terhadap niat pembelian ulang.
ANALISIS PENGARUH DESAIN PRODUK, PERSEPSI LOKASI, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI TOKO EMAS SENTRAL MAKASSAR Winata, Ancol; Palumian, Yonathan
Agora Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.533 KB)

Abstract

Untuk bertahan di tengah persaingan bisnis yang semakin ketat ini, salah satu strategi yang efektif adalah mempertahankan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari desain produk, persepsi lokasi, dan persepsi harga terhadap kepuasan pelanggan di Toko Emas Sentral Makassar. Metode pendekatan yang digunakan dalam penelitian ini adalah metode kuantitaif dan regresi linear sebagai alat analisis data. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa desain produk tidak berpengaruh signifikan terhadap kepuasan pelanggan. Disisi lain, persepsi lokasi dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan.
What Influences Tourist’ Visit Decision to Coastal Area? A Lesson Learned from Southern Beaches of West Java Kijima, Kyoichi; Novani, Santi; Widiana, Retno; Palumian, Yonathan; Cintyawati, Cici
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.5

Abstract

Abstract. Indonesia, as an archipelago country, posits the third rank of the world’s longest coastline list. The potential of coastal tourism was voluminous to be developed in the future. Since the tourism contribution has a positive inclination during the years to GDP, the government put the tourism as one of the national development priority sector. However, the circumstances were not well-ready. Still, the beaches were not gaining substantial attention from the tourist for several areas even though it has a scenic view. The current study aims to analyze factors influencing tourist decision to choose the coastal area that may lead to tourism development in Southern Beaches of West Java. It is the most populated area and has many potential beaches. Methods used in this paper were mixed methods using a qualitative and quantitative approach. First, exploratory is conducted by interviews and analyzed manually by transcribed and coded to define what variables explored. Then, Exploratory factor analysis (EFA) was done to examine the factors of influences tourist’ visit decision. The result demonstrates five factors are influencing the tourist decision to choose the Southern Beach tourism in West Java, i.e., hotel and restaurant, word of mouth testimony, access, convenience (cost and food attraction) and local attribution.Keywords: Coastal tourism, tourist decision, mixed method, exploratory, exploratory factor analysis
The Role of Knowledge Sharing and Learning Orientation in Improving Innovative Work Behavior among Millennials in Indonesia Palumian, Yonathan; Gunawan, Kristian Alvin; Tarigan, Zeplin Jiwa Husada; Umbara, Aang Noviana
Petra International Journal of Business Studies Vol 4 No 1 (2021): JUNE 2021
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.4.1.74-84

Abstract

Millennials in Indonesia are now perceived as the main actor of the future generation in the country. As Indonesia is approaching the demographic benefit in 2030-2020, they are expected to innovate in all industrial sectors to support the nationwide development. The purpose of this study is to conduct a prediction on innovative work behavior based on knowledge sharing and learning orientation among millennial workers in Indonesia. This research was conducted under a quantitative approach with a questionnaire-based survey involving 246 millennial respondents working in several sectors. Using partial least square, the finding of this explanatory research implies that learning orientation does have no significant influence on innovative work behavior. However, knowledge sharing has a significant effect on innovative work behavior among Indonesian millennials at the workplace.
PENGARUH HEDONIC SHOPPING VALUE TERHADAP CONTINUED USAGE INTENTION MELALUI CUSTOMER SATISFACTION PADA PELANGGAN ONLINE MARKETPLACE DI JAWA TIMUR Yesika Mega Taruli; Yonathan Palumian
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Online marketplace merupakan sebuah online shopping platform yang memudahkan penjual maupun pembeli untuk melakukan transaksi pembelian tanpa harus bertatap muka secara langsung. Kegiatan berbelanja akan meningkatkan kebiasaan serta perilaku pelanggan. Munculnya hedonic shopping value disebabkan oleh rasa emosional individu yang beranggapan bahwa berbelanja dapat membawa hiburan dan kepuasan pribadi tanpa memikirkan kegunaan barang tersebut. Pelanggan yang merasa puas akan cenderung melakukan kegiatan belanjanya secara terus menerus. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh langsung serta tidak langsung antara hedonic shopping value, continued usage intention dan customer satisfaction pada pelanggan online marketplace khususnya di Jawa Timur. Penelitian eksplanatori dengan pendekatan kuantitatif ini melibatkan 126 responden dalam survei berbasis angket daring. Dengan teknik pengolahan PLS, penelitian ini menunjukkan bahwa hedonic shopping value berpengaruh signifikan terhadap continued usage intention melalui customer satisfaction.
The Role of Knowledge Sharing and Learning Orientation in Improving Innovative Work Behavior among Millennials in Indonesia Yonathan Palumian; Kristian Alvin Gunawan; Zeplin Jiwa Husada Tarigan; Aang Noviana Umbara
Petra International Journal of Business Studies Vol. 4 No. 1 (2021): JUNE 2021
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.231 KB) | DOI: 10.9744/ijbs.4.1.74-84

Abstract

Millennials in Indonesia are now perceived as the main actor of the future generation in the country. As Indonesia is approaching the demographic benefit in 2030-2020, they are expected to innovate in all industrial sectors to support the nationwide development. The purpose of this study is to conduct a prediction on innovative work behavior based on knowledge sharing and learning orientation among millennial workers in Indonesia. This research was conducted under a quantitative approach with a questionnaire-based survey involving 246 millennial respondents working in several sectors. Using partial least square, the finding of this explanatory research implies that learning orientation does have no significant influence on innovative work behavior. However, knowledge sharing has a significant effect on innovative work behavior among Indonesian millennials at the workplace.
PERANAN INFLUENCER DALAM MENINGKATKAN PARASOCIAL INTERACTION DAN PURCHASE INTENTION PRODUK KOSTEMIK LOKAL SCARLETT Felicya Antonia Tandayong; Yonathan Palumian
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.815 KB) | DOI: 10.24034/jimbis.v1i2.5375

Abstract

Dewasa ini penggunaan kosmetik lokal di Indonesia sedang mengalami peningkatan yang signifikan. Media promosi yang saat ini tengah populer digunakan berbagai merek kosmetik lokal adalah peranan influencer di media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh langsung serta tidak langsung trustworthiness, expertise, dan attractiveness yang dimiliki oleh seorang influencer dalam memengaruhi parasocial interaction dan serta dampaknya terhadap purchase intention pada merek kosmetik lokal Scarlett. Dengan menggunakan pendekatan kuantitatif yang melibatkan 125 responden dalam survei yang dilakukan daring dan menggunakan Partial Least Square, penelitian ini menunjukan bahwa trustworthiness berpengaruh secara signifikan terhadap parasocial interaction sedangkan expertise dan attractiveness tidak berpengaruh secara signifikan terhadap parasocial interaction. Pada penelitian ini juga didapatkan bahwa parasocial interaction berpengaruh secara signifikan terhadap purchase intention sedangkan trustworthiness, expertise, dan attractiveness tidak berpengaruh secara signifikan terhadap purchase intention. Dalam penelitian ini, kepercayaan yang diberikan oleh influencer terhadap konsumen atau yang disebut dengan trustworthiness dapat menjadi faktor penentu terbentuknya purchase intention brand kosmetik Scarlett dengan bantuan parasocial interaction sebagai mediasinya. Adapun expertise dan attractiveness dalam penelitian ini dianggap kurang dapat memengaruhi purchase intention.
Customer Decisions to Use Online Food Delivery Services During The COVID-19 Pandemic Falah Fadjariansyah Kusuma Kautsar; Manahan Siallagan; Yonathan Palumian
Journal of Business and Management Review Vol. 4 No. 1 (2023): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr41.5702023

Abstract

The coronavirus disease pandemic restricted dine-in service, and restaurants should adapt and rely heavily on no-contact operations and online food delivery services to sustain. Even though online food delivery technology is widely used in the food and beverages business, there is only a few research investigating the customers' behavior intention on online food delivery technology in the coronavirus disease pandemic. This study aims to investigate the influencing factor of behavior intention on online food delivery platforms, by applying the technology acceptance model. An online questionnaire was applied to conduct the survey. The Partial Least Squares-Structural Equation Modeling approach was used to examine 417 respondents empirically. The results showed the significance of perceived usefulness, trust, social influence, and value co-creation in customer intention on online food delivery technology. The findings contribute to the body of knowledge about technology acceptance in an emergency event, specifically during a coronavirus disease pandemic. The practical implication of the study is managers of online food delivery services firms must identify their customers' wants and needs.
PERANAN COGNITIVE FLEXIBILITY DALAM PROFIL ENTREPRENEURSHIP GENEREASI MILENIAL DI KOTA MANADO Wendyanto Hongadi; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 3 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v1i3.5668

Abstract

Kewirausahaan merupakan modal yang kuat bagi suatu negara untuk meningkatkan kesejahteraan sosial secara nasional. Dalam beberapa karya dan penelitian terdahulu, dua konsep yang dapat diidentifikasi sebagai faktor yang berpengaruh dalam peningkatan entrepreneurial intention adalah cognitive flexibility dan entrepreneurial self-efficacy. Penelitian ini bertujuan untuk mengetahui bagaimana kaum milenial di Manado, Sulawesi Utara memanfaatkan cognitive flexibility dan entrepreneurial self-efficacy terhadap niat mereka untuk memulai usaha sendiri. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan 187 pemuda milenial yang telah berpartisipasi dalam pengisian kuesioner survei. Partial least square juga digunakan untuk melakukan perhitungan statistik deskriptif serta pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa cognitive flexibility tidak berdampak langsung terhadap niat berwirausaha di kalangan milenial di Manado. Namun temuan lainnya menunjukkan bahwa kaum milenial membutuhkan entrepreneurial self-efficacy untuk meyakinkan diri sendiri dalam membangun bisnisnya. Selain itu, tidak terdapat perbedaan yang signifikan mengenai pengaruh cognitive flexibility dan entrepreneurial self-efficacy terhadap entrepreneurial intention antara milenial laki-laki dan perempuan di Manado meskipun disebutkan bahwa milenial perempuan memiliki entrepreneurial self-efficacy yang lebih kuat di dalam diri mereka.
EMPLOYEES’ INNOVATION ON HOSPITALITY INDUSTRIES AS REVIEWED FROM THE IMPACT OF TRANSFORMATIONAL LEADERSHIP AND LEARNING ORGANIZATION Yoel Wibowo; Yonathan Palumian; Vido Iskandar
Jurnal Manajemen Perhotelan Vol. 9 No. 1 (2023): MARCH 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.9.1.35-45

Abstract

Sudden disruption caused by Covid-19 and VUCA business environment has been a wake-up call for business organizations to change, adapt, and transform. Hospitality business organizations, as one of the impacted industries, require transformative leaders to create Learning Organization environment, and to set innovative organization members. This research investigates the relation between Transformational Leader­ship, Learning Organization, and Innovative Work Behavior particularly in Hospitality Industries (hotels and restaurants) in Surabaya. This research mainly explores theoretical gap left by the predecessor researches by adopting new scaling used especially to evaluate Transformational Leadership and Learning Organization, and methodological gap by utilizing multivariate data analysis towards the respondents’ groups. This research is designed as a descriptive quantitative study, in which data is collected through questionnaire towards the sample. This study points out that while Transformational Leadership does correlate positively with the creation of Learning Organization, it possesses no significant relationship with the establishment of Innovative Work Behavior among the leaders group. Learning Organization also does not mediate the effects between those two. Operational staff, nevertheless, still significantly and positively affected by relation as pointed out by multi­variate data analysis.
Co-Authors Aang Noviana Umbara Benedictus Felex Giarto Cici Cintyawati Falah Fadjariansyah Kusuma Kautsar Felicya Antonia Tandayong Gunawan, Kristian Alvin Hadiyono, Novilia Kijima, Kyoichi Kristian Alvin Gunawan Manahan Siallagan Novani, Santi Umbara, Aang Noviana Vido Iskandar Wendyanto Hongadi Widiana, Retno Wilma Laura Sahetapy Winata, Ancol Yesika Mega Taruli Yoel Wibowo Zeplin Jiwa Husada Tarigan