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MARKETING COMMUNICATION IN FISH CULINARY BUSINESS IN PONDOK PATIN H.M. YUNUS RESTAURANT PEKANBARU Nopa Ratna Sari; Ridar Hendri; Zulkarnaen Zulkarnaen
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT Research on Marketing Communication at Fish Culinary Business in Pondok Patin H.M. YunusRestaurant Pekanbaru was held in Octouber 2019 at Pondok Patin H.M. YunusRestaurant Pekanbaru. This study aims to determine the marketing mix of PondokPatin restaurant, to find out the communication techniques conducted by PondokPatin H.M. Yunus all this time. To find out what obstacles are faced by PondokPatin H.M Yunus Restaurant. The method used is descriptive qualitative method.The results showed that the PondokPatinRestaurant manager carried out interpersonal marketing communications such as promoting PondokPatin by giving business cards to relations, visiting agencies directly, promoting through print media such as newspapers, internet such as Instagram social media, e-magazine, electronics such as TV, radio and outdoor media such as billboards, billboard signs. PondokPatin restaurant managers target their products to everyone but many visitors who are married and work. The purpose of marketing communication must reach the target consumers, provide information so that the public knows about the PondokPatin restaurant, where the address, price and menu are presented. Then consumers are interested in enjoying PondokPatin cuisine. The message conveyed was "No to Pekanbaru if do not to arrive PondokPatin". Managers choose internet communication, because nowadays people use the internet as a place to get information. Constraints in marketing communication are not joining grabfood and gofood because prices are rising by 20%, do not use websites because prices make websites expensive, and the environment is disturbing like guest voices, and cellphone sounds from client pockets stop the conversation for a moment. Keywords: Communication, Marketing, Pondok Patin H.M. Yunus

THE STUDY OF POVERTY OF TRADITIONAL FISHERMEN HOUSEHOLDS IN BULUH ISLAND KELURAHAN BULUH ISLAND BULANG SUBDISTRICT BATAM CITY RIAU ISLAND PROVINCE Dita Putri Deffrina; Darwis '; Ridar Hendri
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 4, No 2 (2017): Wisuda Oktober Tahun 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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This research was conducted in February, 2017 located in Buluh Island Kelurahan Buluh Island Bulang Subdistrict Batam City Riau Island Province. This study aims to find out the level of income and expenditure of traditional fishermen households, factors causing poverty and survival strategy of traditional fishermen Buluh Island. The method used in this study is survey method with 48 household as respondents determination by simple random sampling. Average income level of fisherman household is Rp.761,979,-/month and the average expenditure of traditional fishing households was Rp.1.236.681,-/month. A factors causing poverty of the most influential traditional fishermen is the factor of human resources, with low level of education the tradisional fisherman can not find alternative job that can help fisherman out of poverty line. While survival strategies commonly practiced by tradisional fisherfolk household are optimizing is to optimize the role of family members, regulating consumption patterns and borrowing to survive poverty.Key word: Income, expenditure, poverty, fishermen.

TINGKAT ADOPSI ALUMNI PROGRAM P4S (PUSAT PELATIHAN PERTANIAN PEDESAAN SWADAYA) TERHADAP TEKNOLOGI BUDIDAYAIKAN DALAM KERAMBA JARING APUNG DI KECAMATAN KAMPAR KABUPATEN KAMPAR PROVINSI RIAU Yulia S Haryati Pratiwi; Kusai '; Ridar Hendri
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 2, No 2 (2015): Wisuda Oktober Tahun 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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The survey was conducted on February 19 to 28, 2015 in the sub-district of Kampar Riau Province. This study purposive survey method. Some farmers Graduated from P4S in Kampar district is 28 people and whole of them to be respondents by census. The purpose of this study was to collect and analyze information on: characteristics of fish farmers in cages aquaculture both internal and external, to measure adoption level of fish farming in floating cages, to analyze the relationship between the farmer characteristic with adoption by using coefficient rank Spearman correlation. The adoption level of farmer in the Kampar district for cager aquaculture in the middle category, and the pace of implementation of the recommended technology packages are in the medium category, because not all technology package recommended applied by the expansion of the farmers, because innovation is advisable nature difficult to implement. The recommended technology package is the choice of the location and layout, the design of the cage, the cleanliness of the facilities and equipment, seeds, feed, fish diseases and pests, harvest. Keyword : Adoption level, Graduated, Aquaculture Technology

THE INFLUENCE OF SOCIAL WARANNTY ON THE CHANGE OF THE BEHAVIOR OF SUKU LAUT COMMUNITIES IN THE VILLAGE IN THE SUB-DISTRICT OF TELUK SEBONG DISTRICT OF BINTAN PROVINCE OF RIAU ISLANDS Eltri Febrina Hutabarat; Ridar Hendri; Viktor Amrifo
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 1 Januari s/d Juni 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT This research was conducted in May 2017 at Berakit Village, Teluk Sebong Sub-district, Bintan Regency, Kepulauan Riau Province. The purpose of this study was to identify social warannty forms, to describe social security mechanisms, and to know the effect of social warranty on behavioral changes of the Suku Laut community.This research method is qualitative method, informant determined with snowball sampling, and data were analyzed using descriptive analysis. The results show that the existing forms of social warannty in the Suku Laut Community are the guarantee of education, health insurance, food clothing, housing security, and job and business warannty.The mechanism for obtaining social warranty in the Suku Laut Community is formal and informal.With the social warannty obtained by the Suku Laut Community, there will be behavioral changes such as residential change, economy, attitude / behavior, spiritual change/ belief and lifestyle changes both transportation and communication in the community. Keywords: social warranty, behavior change, Suku Laut, Bintan(1) Students in the Faculty of Fisheries and Marine University of Riau(2) Lecturer in Faculty of Fisheries and Marine University of Riau

Dissemination of Breeding Technology at Hatchery Unit in XIII Koto Kampar District, Kampar Regency Riau Province Yohana Frizia; Ridar Hendri; Kusai '
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 2, No 1 (2015): Wisuda Februari Tahun 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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This study was conducted on August in XIII Koto Kampar District, Kampar Regency Riau Province. This study aims to determine the general picture disseminated of breeding technology, process technology dissemination of breeding obtained by fish farmers, people or institutions that disseminate technology and problems in the process of disemination.The method used method case study.Objek of study methods is 3 hatchery unit and respondents of this research were owner hatchery .These hatcheries were Graha Pratama Fish in the Koto Mesjid and Akuafisha in the Pulau Gadang . The technology which disseminated were temperature shock technology , hatchery with funnel method , and application methods of fish hatchery. Source dissemination come from university, BBPBAT Sukabumi and Jambi. This Method of dissemination was training. Problems in the dissemination process was BBI Center and BBI Lokal not yet find a breeding technology. Beside it, indirect method dissemination such as using communication media was rarely, dissemination activities are rarely performed and participants in the dissemination should hatcheries certificateKaeyword : Dissemination, Seeding Technology and People’s Hatchery Unit

BUSINESS ANALYSIS OF NILA FISH (Oreochromis niloticus) ENLARGEMENT IN MUARO SENTAJO VILLAGE SENTAJO RAYA SUB-DISTRICTOF KUANTAN SINGINGI PROVINSI RIAU Gusta Gusta; Hendrik Hendrik; Ridar Hendri
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACTThis research is aboutbusiness analysis Of Nila Fish (Oreochromis Niloticus) Enlargement In Muaro Sentajo Village Sentajo Raya Sub-DistrictOf Kuantan Singingi has been done in 21 Mey- 09 June2018. The purpose of this research is to find out total investment, to find out total production costs, recipients and profits,and to analyze the feasibility of an enlargement cultivation business of Nila Fish in Muaro Sentajo.The research method used is survey method. Determination of respondents was determined by the Purpose Sampling Method. Purposive sampling accordingSugiyono (2010) is a technique of determining samples with special consideration so that they are worthy to be sampled.Based on the results of research Nila Fish enlargement business is the stocking density in each pool with an area of 1.200-2.000 m2 as many as 9.600-16.000 tails / pond and the output in the business of Nila Fish enlargement is the amount of production in each pool as much as 1.516-2.400 kg / pond, the average production costs incurred in the business of Nila Fish enlargement with a pool area of 1.200-2.000 m2 of Rp. 21.966.050,- / harvest to Rp. 36.299.000,- / harvest with a total receipt received of Rp.30.320.000,- /harvest up to Rp. 48.000.000,- / harvest and the amount of profit received was Rp. 8.353.950,- harvest to Rp. 13.806.250,- / harvest and the effort to enlarge Nila Fish in ponds in Muaro Sentajo Village was feasible with RCR value> 1, with FRR value > 6,02% and the value of PPC is between 8,8-912,0 per period or ± 3 years.Keywords: Enlargement Nila Fish, The Business Analysis, Muaro Sentajo

MARKETING COMMUNICATION IN FISH CULINARY BUSINESS IN PONDOK PATIN H.M. YUNUS RESTAURANT PEKANBARU Nopa Ratna Sari; Ridar Hendri; Zulkarnaen Zulkarnaen
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT Research on Marketing Communication at Fish Culinary Business in Pondok Patin H.M. YunusRestaurant Pekanbaru was held in Octouber 2019 at Pondok Patin H.M. YunusRestaurant Pekanbaru. This study aims to determine the marketing mix of PondokPatin restaurant, to find out the communication techniques conducted by PondokPatin H.M. Yunus all this time. To find out what obstacles are faced by PondokPatin H.M Yunus Restaurant. The method used is descriptive qualitative method.The results showed that the PondokPatinRestaurant manager carried out interpersonal marketing communications such as promoting PondokPatin by giving business cards to relations, visiting agencies directly, promoting through print media such as newspapers, internet such as Instagram social media, e-magazine, electronics such as TV, radio and outdoor media such as billboards, billboard signs. PondokPatin restaurant managers target their products to everyone but many visitors who are married and work. The purpose of marketing communication must reach the target consumers, provide information so that the public knows about the PondokPatin restaurant, where the address, price and menu are presented. Then consumers are interested in enjoying PondokPatin cuisine. The message conveyed was "No to Pekanbaru if do not to arrive PondokPatin". Managers choose internet communication, because nowadays people use the internet as a place to get information. Constraints in marketing communication are not joining grabfood and gofood because prices are rising by 20%, do not use websites because prices make websites expensive, and the environment is disturbing like guest voices, and cellphone sounds from client pockets stop the conversation for a moment. Keywords: Communication, Marketing, Pondok Patin H.M. Yunus

THE PERCEPTION OF FISH FARMER TOWARD UTILIZATION OF EX QUARRY SAND LAND FOR AQUACULTURE BUSSINESS AT UJUNGBATU VILLAGE UJUNGBATU DISTRICT ROKAN HULU REGENCY RIAU PROVINCE Elsa Christyn Gultom; Ridar Hendri; Kusai '
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 3, No 1 (2016): Wisuda Februari Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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This research was conduted on September 2015 in the Ujungbatu Village,District of Ujungbatu that located in Regent of RokanHulu Riau Province. Thisresearch was determined purposively with survey method. The respondents wastaken by census amounting to 12 people. The purpose of this researchwere1)toknowfish farmers characteristics in the Ujungbatu Village, 2) to know perceptionsof fish farmer of ex quarry sand land utilization for aquaculture business, 3) and toknow relationship fish farmer characteristics between perception of fish farmerthe ex quarry sand land utilization used the Spearman Rank CorrelationCoefficienttest.The results of this research indicated that the fish farmer perceptions of theex quarry sand land utilization as a whole was in the category of "Good Enough"in the middle categories, with a score of 2.065. Internal factors which havesignificant affect to respondents perception in Ujungbatu Village are age andeducation and did not have significant affect to respondents perception areincome, family members, and experience of aquaculture bussiness.The results relationship between characteristics to perception, that are :correlation between age to fish farmer perceptions is very significant (0,040≤ rs,),correlation between education to fish farmer perceptions is very significant(0,032≤ rs,), correlation between family members is not significant (0,521 > rs),correlation between income to fish farmer perceptions is not significant (0,375 >rs), and correlation between experience of aquaculture bussiness to fish farmerperceptions is very significant (0,056 ≤ rs).Keywords:Perception, Ujungbatu Village, Ex quarry sand

KAJIAN KEMISKINAN RUMAH TANGGA NELAYAN BURUH DI DESA PULAU HALANG MUKA KECAMATAN KUBU BABUSSALAM KABUPATEN ROKAN HILIR PROVINSI RIAU Deni Syaputra; Ridar Hendri; Firman Nugroho
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 1 Januari s/d Juni 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Penelitian ini dilaksanakan pada bulan April – Mei 2017 di desa Pulau Halang Muka. Tujuan penelitian ini untuk mengetahui tingkat kemiskinan, mendeskripsikan kondisi kemiskinan, dan untuk memberikan saran penanggulangan kemiskinan. Metode penelitian adalah menggunakan gabungan dari metode kualitatif dan kuantitatif, dan menggunakan anaslisis deskriptif.Hasil penelitian ini menunjukkan bahwa rata-rata rumah tangga nelayan buruh adalah berkategori miskin. Penyebab kemiskinan nelayan adalah : (1) Produksi perikanan rendah (2) Pendapatan rumah tangga nelayan rendah, (3) Pekerjaan alternatif kurang (4) Modal yang terbatas (5) Tingkat pendidikan rendah, (6) Nelayan masih bergantung dengan pemilik kapal, (7) Beban keluarga yang banyak dan (8) Pola konsumsi boros. Upaya penanggulangan yang dilakukan Pemerintah Rokan Hilir untuk masyarakat nelayan berupa bantuan alat penangkapan, seperti kapal, jaring dan dari pemerintah pusat seperti Bantuan Langsung Tunai, Beras Sejahtera, asuransi nelayan dan Pengembangan Usaha Mina Perikanan. Dalam pelaksanaan bantuan tersebut masih sarat akan nepotisme sehingga tidak tepatnya sasaran bantuan. Implikasi penanggulangan yang dapat dilakukan yaitu : (1) Meningkatkan pengetahuan masyarakat nelayan dengan sosialisasi dan pelatihan, (2) Bimbingan dari tenaga penyuluh perikanan profesional, (3) Penumbuhan dan pengembangan Kelompok Usaha Bersama, (4) Permudah akses nelayan terhadap modal, (5) Menciptakan usaha alternatif dan (5) Meningkatkan partisipasi istri nelayan terhadap pendapatan rumah tangga.Kata Kunci: Nelayan, Penyebab Kemiskinan, Penanggulangan Kemiskinan, Pulau Halang Muka.

STRATEGY OF POKMASWAS TELUK SAMUDERA IN MARINE AND FISHERIES RESOURCES MANAGEMENT SASAK KANAGARIAN COASTAL LAND SASAK RANAH PASISIE DISTRICT PASAMAN BARAT CITY WEST SUMATRA PROVINCE Rahma Febri; Ridar Hendri; Hendrik '
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 3, No 1 (2016): Wisuda Februari Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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This research was conducted on 1st June to 11st July, 2015. The purpose of this study was to identify potential, review management strategies that are run, and formulated alternatif strategy for Pokmaswas Teluk Samudera strategy. The method used was case study metod. The infrmans was choosen with purposive sampling. The informans in this study comprising of 4 people consisting of Chairman Pokmaswas Teluk Samudera, Wali Nagari Sasak, head of UNIT PPI Sasak, head of KP3K in marine and fisheries departement of west Pasaman.The results of this research showed that the Pokmaswas Teluk Samudera was concern to managing the potential of fish catching, fish processing, marketing of fisheries, marine tourism, mangrove forests, and human resources. Pokmaswas Teluk Samudera formed on 2013 and completed some activities in marine and fisheries resource management on the coast of Sasak. To support their existance, need to formulated alternative management strategies by using the SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of internal and external factors the Group. Each factor was scored according to their importance. The final step was selected the best alternatives strategic for Pokmaswas Teluk Samudera. It can be recommended as many as 3 alternative strategies : to creat the local regulations was scored about 3,72 points, to plan meeting consistantly was scored about 3,27 points, to standarize funding sources from govermant and personal groups was scored about 3,26 points.Key words: Pokmaswas, Marine and fisheries Potential, alternative strategies,

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