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All Journal INFOKAM Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research
Guruh Taufan Hariyadi
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : INFOKAM

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SWOT Matrix Strategy Formulation using SMART GE 1.0 on Jordan Plastics Guruh Taufan Hariyadi
Jurnal Ilmiah Infokam Vol 16, No 2 (2020): Nomor II/Th. XVI/September 2020
Publisher : AMIK Jakarta Teknologi Cipta Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53845/infokam.v16i2.254

Abstract

The plastic packaging industry is an industry that has high growth and its potential is still large in line with the increasing demand for national plastic products, which has increased by 5% in the last 5 years. Jordan Plastics also plays a role in the absorption of labor in the plastics industry. In facing the competition in the plastic industry, PT Jordan Plastic formulated its strategy through a SWOT analysis using data from the evaluation of internal factors and evaluation of external factors, then forming a quadrant of company position using Smart GE 1.0. PT Jordan Plastic is in an aggressive quadrant, so the strategies that need to be used are market penetration, market development, product development, diversification related to core products, and diversification not related to core products.
Co-Authors Achmad Wahid Kurniawan Aries Setiawan Budi Widjajanto Dian Indriana Hapsari Diana Aqmala Ida Farida Imang Dapit Pamungkas Juli Ratnawati Prihandono, Adi Septiangga Rizky Jaludallasa