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All Journal JAM : Jurnal Aplikasi Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ida Aryati Diyah
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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DETERMINANT FACTORS OF PURCHASE INTENTION ON GREEN PRODUCT Ida Aryati Diyah; Tony Wijaya
Jurnal Aplikasi Manajemen Vol 15, No 1 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.189 KB) | DOI: 10.18202/jam23026332.15.1.07

Abstract

This research aimed to examine a model which presents effects of man-nature orientation, of healthy consumption lifestyle, of attitude toward a green product, of subjective norm and of purchase behavioural control toward purchase intention of green product. Data collection method of this research used questionnaire, which was arranged through an exploration study based on planned behaviour theory. The sample of this research was housewives as last consumers. In addition, this research was conducted in Yogyakarta, Indonesia. The result showed that man-nature orientation and healthy consumption lifestyle are a predictor for the purchase intention of green product. Man-nature orientation, healthy consumption lifestyle, subjective norm, attitude toward green product and purchase behavioural control give positive contribution for purchase intention of green product. All of the hypothesis in this research were fully supported.
Co-Authors Alfira Putri Fitriani Siti Maryam Tony Wijaya