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All Journal Humaniora Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Channel : Jurnal Komunikasi The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM Jurnal Desain Jurnal Riset Komunikasi CHANNEL: Jurnal Komunikasi
Prayudi Prayudi
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Newspaper Language in Representing Ethnic Violence: Textual Analysis of Kompas dan Republika Newspapers ., Prayudi
Jurnal Ilmu Komunikasi Vol 1, No 2 (2004)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.722 KB)

Abstract

The reconceptualization of ethnicity came to its peak when the New Order regime introduced the policy of ‘suku’ (ethnic), ‘agama’ (religion), ‘ras’ (racial) or ‘antar golongan’ (inter-group). The policy, known as SARA, was meant to limit and control public interpretation over all socio-political conflicts that may endanger national stability and to restrict languages used in the news media. The policy had became the main foundation of all government policies related to society. Conflicts should be avoided and difference within society was intolerable. The Indonesian press then faced a dilemma when it came to reporting issues of ethnicity. On one side, they had an obligation to report the news to public; on the other side, the concept of SARA had become an unwritten law to restrict the press from reporting the issue. Further, the government could revoke the publishing permits without any warning it thought that the press had broken the law. The objective of the research was to define and analyze the usage of language in national newspapers in representing ethnicity issues. The analysis focused on the 1997 ethnic violence in West Kalimantan.
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding ., Prayudi; Juanita, Jana
Jurnal Ilmu Komunikasi Vol 2, No 2 (2005)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.018 KB)

Abstract

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding ., Prayudi; Juanita, Jana
Jurnal ILMU KOMUNIKASI Vol 2, No 2 (2005)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.018 KB) | DOI: 10.24002/jik.v2i2.248

Abstract

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.
Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations ., Prayudi
Jurnal ILMU KOMUNIKASI Vol 4, No 1 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.063 KB) | DOI: 10.24002/jik.v4i1.229

Abstract

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.
Newspaper Language in Representing Ethnic Violence: Textual Analysis of Kompas dan Republika Newspapers ., Prayudi
Jurnal ILMU KOMUNIKASI Vol 1, No 2 (2004)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v1i2.165

Abstract

The reconceptualization of ethnicity came to its peak when the New Order regime introduced the policy of ‘suku’ (ethnic), ‘agama’ (religion), ‘ras’ (racial) or ‘antar golongan’ (inter-group). The policy, known as SARA, was meant to limit and control public interpretation over all socio-political conflicts that may endanger national stability and to restrict languages used in the news media. The policy had became the main foundation of all government policies related to society. Conflicts should be avoided and difference within society was intolerable. The Indonesian press then faced a dilemma when it came to reporting issues of ethnicity. On one side, they had an obligation to report the news to public; on the other side, the concept of SARA had become an unwritten law to restrict the press from reporting the issue. Further, the government could revoke the publishing permits without any warning it thought that the press had broken the law. The objective of the research was to define and analyze the usage of language in national newspapers in representing ethnicity issues. The analysis focused on the 1997 ethnic violence in West Kalimantan.
The Role of Hotel Public Relations in Crisis Management During The Covid-19 Pandemic Muhammad Edy Susilo; Prayudi Prayudi
Jurnal Riset Komunikasi Vol 5 No 1 (2022): Februari 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i1.441

Abstract

The hotel industry has felt the impact of the COVID-19 pandemic. The social restriction policy implemented by the government to prevent the transmission of the virus has made mobility levels decline, and hotel occupancy rates have drastically decreased. This pandemic has created severe crisis management. This research was conducted at two five-star hotels in Yogyakarta to determine how public relations practices deal with crisis management. One hotel is a local brand, and the other is included in an international hotel chain. The novelty of this research is in the nature of the crisis, which does not have a pre-crisis stage. The research was conducted with qualitative research methods and using a subjective approach. The data was dug in depth from hotel management, employees, and customers. When the research was conducted, the crisis had not yet ended, so the researcher focused on efforts to overcome the crisis and had not yet arrived at the post-crisis condition. The results showed that there was a shock from the management over the impact of the pandemic. Therefore, these two hotels need time to overcome the crisis in different timescales. Further, the leadership began to take the necessary strategic steps: forming a crisis management team, working with professional consultants (for international chain hotels), preparing crisis management plans, identifying laws or government regulations regarding Covid-19, and taking action. At the same time, marketing and public relations are spearheading in improving marketing and maintaining the brand during times of crisis. However, the hotel is still faced with the aspect of occupancy amid low supply. Meanwhile, public relations maintain a brand image as a form of investment that can be reaped when the crisis is over.
Analysis of Communication Networks among Political Elites in the Formation of Party Coalitions Intan Ferazia; Prayudi Prayudi; Subhan Afifi
Jurnal Ilmu Komunikasi Vol 18, No 1 (2020)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v18i1.3709

Abstract

The multi-party system and the limitations of the presidential threshold adopted by Indonesian democracy have encouraged political parties to coalesce with each other. This study aims to analyze communication networks and the special role of political elites in the formation of party coalitions in the 2019 Presidential Election in Indonesia. This research method adopts a communication network analysis to identify the structure of the communication network between political elites and the roles they play in relation to the formation of party coalitions for the 2019 Presidential Election. The findings indicated that the formation of party coalitions was not only due to the ideological similarities. It was also based on the existence of political profit and loss considerations in a coalition, both in targeting positions and targeting support to win the Presidential Election. Further, the experience of political actors in building relations also played an important role. The contribution of this research is in the form of recommendations for new methods of communication networks.
Pendekatan Stakeholders Engagement dalam Pengembangan Desa Wisata Muhammad Edy Susilo; Prayudi -; Heti Erawati
Jurnal Ilmu Komunikasi Vol 14, No 2 (2016)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v14i2.2126

Abstract

Kompetensi Komunikasi Bisnis Lintas Budaya Puji Lestari; Retno Hendariningrum; Prayudi Prayudi
Jurnal Ilmu Komunikasi Vol 9, No 3 (2011)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v9i3.3435

Abstract

Kompetensi komunikasi bisnis lintas budaya sangat diperlukan di era global ini. Kompetensi komunikasi berkaitan erat dengan sudut pandang seseorang tentang sekelompok orang tertentu (stereotip). Penelitian ini bertujuan menguji pengaruh stereotip antaretnik terhadap kompetensi komunikasi bisnis di antara para pengusaha perak Jawa dan Padang di Yogyakarta dan di Padang. Penelitian ini menggunakan perspektif objektif dengan metode pengumpulan data kuantitatif, serta teknik analisis Structural Equation Model (SEM). Secara keseluruhan hasil penelitian ini memperkuat keberadaan Teori Etnosentrisme, Teori Komunikasi Antarbudaya Gudykuns dan Kim, serta Modell Kompetensi Komunikasi Antarbudaya Spitzberg. Para pengusaha perak Jawa dan Padang saling berkomunikasi dengan melibatkan budaya (nilai-nilai budaya), sosiobudaya (pengalaman antaretnik), dan psikobudaya (prasangka sosial). Model kompetensi komunikasi antarbudaya Spitzberg yang meliputi; motivasi, pengetahuan, dan keahlian berkomunikasi, telah teruji untuk kasus di Indonesia, khususnya pengusaha perak etnik Jawa dan Padang. Penulis berharap keberadaan teori-teorii komunikasi bisnis antarbudaya semakin berkembang di Indonesia.
Audit Komunikasi Program Jogja Belajar Budaya Fitri Trisnawati; Puji Lestari; Prayudi Prayudi
Jurnal Ilmu Komunikasi Vol 17, No 3 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i3.3772

Abstract

Salah satu isi Undang-Undang Keistimewaan Nomor 13 Tahun 2012 tentang Keistimewaan Daerah Istimewa Yogyakarta adalah penjabaran keistimewaan tentang pendidikan. Hal ini menjadi tantangan besar dunia pendidikan guna mewujudkan Yogyakarta menjadi pendidikan berbasis budaya terkemuka di Asia Tenggara sesuai falsafah Hamemayu Hayunig Bawana. Terkait hal tersebut Pemda Daerah Iistimewa Yogyakarta (DIY) meluncurkan program Jogja Belajar Budaya sebagai salah satu upaya mengemban visi besar pendidikan dan pelestarian budaya Yogyakarta. Penelitian ini bertujuan melakukan audit komunikasi Program Jogja Belajar Budaya. Metode penelitian yang digunakan adalah metode evaluatif dengan pendekatan kualitatif. Hasil penelitian menunjukkan audit komunikasi Program Jogja Belajar Budaya pada secara umum tahap input konsep kegiatan terencana dengan baik, namun masih ada pemahaman program yang belum sejalan dengan dokumen perencanaan. Tahap output yang merupakan tahap pelaksanaan lancar terlihat dari tujuan program yang tercapai walaupun masih ditemukan beberapa kendala dalam pelaksanaan. Tahap outcome ditemukan bahwa tujuan besar program yang diharapkan belum tercapai dilihat dari hasil yang dapat merasakan kebermanfaatan program minim.
Co-Authors Ade Kusuma Agung Prabowo Anisa Noor Fitriana Arif Wibawa Ayu Ardhanariswari, Kartika Bunga Wahyu Kartikasari Chory Puspitasari Christina Rochayanti Chusnina Dwi Saputri Fitri Trisnawati Gladi Dwinta Kusuma Heti Erawati Heti Herastuti, Heti Intan Ferazia Jana Juanita Kresnawati, Megahnanda Alidyan Latifah Novitasari Lestari, Puji Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Ninik Probosari Panji Dwi Ashrianto Puji Lestari Rahma Wulandari Retno Hendariningrum Retno Hendariningrum Sigit Tripambudi Subhan Afifi Subhan Afifi Virda Ghesela Rexady Virginia Ayu Sagita Yerry Kahaditu Firmansyah