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All Journal Nirmana Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM Dinasti International Journal of Digital Business Management Jurnal Desain Komunikasi Visual Nirmana
Ayu Ardhanariswari, Kartika
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Perancangan Promosi Desa Budaya Banjarharjo, Kalibawang, Kulonprogo melalui Desain Komunikasi Visual Triwardani, Reny; Ayu Ardhanariswari, Kartika
Nirmana Vol 16, No 1 (2016): JANUARY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.803 KB) | DOI: 10.9744/nirmana.16.1.40-49

Abstract

Desa budaya adalah bentuk konkrit pelestarian aset budaya. Pada konteks ini, desa budaya mengandung pengertian sebagai wahana sekelompok manusia yang melakukan aktivitas budaya yang mengekspresikan sistem kepercayaan (religi), sistem kesenian, sistem mata pencaharian, sistem teknologi, sistem komunikasi, sistem sosial, dan sistem lingkungan, tata ruang, dan arsitektur dengan mengaktualisasikan kekayaan potensi budayanya dan mengkonservasi kekayaan budaya yang dimilikinya. Desa Banjarharjo merupakan salah satu desa yang ditetapkan sebagai desa budaya dari 32 desa budaya sesuai dengan Keputusan Gubernur nomor 325/KPTS/1995 tanggal 24 November 1995. Sayangnya, penetapan status desa budaya Banjarharjo belum diimbangi dengan upaya-upaya pengenalan potensi budaya yang dimiliki sekaligus memasyarakatkan budaya lokal itu sendiri. Pendekatan desain komunikasi visual menjadi strategi penyampaian pesan yang kreatif dan komunikatif untuk mempromosikan desa budaya Banjarharjo. Berdasarkan analisis SWOT tentang kondisi desa budaya Banjarharjo, media below the line dapat menjadi media komunikasi visual dalam menyosialisasikan desa budaya sekaligus mempromosikan potensi desa budaya yang dimiliki. Strategi kreatif penyampaian pesan melalui desain komunikasi visual tentang desa budaya diharapkan membantu pelaku kebudayaan lokal dan pengelola  desa budaya menggiatkan promosi wisata budaya di desa Banjarharjo. Artikel ini adalah hasil program kegiatan pengabdian kepada masyarakat yang dilakukan di desa Banjarharjo, Kalibawang, Kulon Progo
Pola Komunikasi Organisasi Garda Depan PT.Aseli Dagadu Djokdja dalam Mewariskan Budaya Perusahaan Brigita Luna Anggia Putri; Christina Rochayanti; Kartika Ayu Ardhanariswari
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4898

Abstract

PT. Aseli Dagadu Djokdja is a Yogyakarta based alternative souvenir provider that has the slogan "Smart, Smile, Djokdja".
ORGANIZATIONAL COMMUNICATION PATTERN OF GARDA DEPAN PT. ASELI DAGADU DJOKDJA IN INHERITING CORPORATE CULTURE Brigita Luna Anggia Putri; Christina Rochayanti; Kartika Ayu Ardhanariswari
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2994

Abstract

PT. Aseli Dagadu Djokdja is a Yogyakarta based alternative souvenir provider that has the slogan "Smart, Smile, Djokdja". Jogja's distinctive culture which is represented through various aspects makes PT. Aseli Dagadu Djokdja collaborates with the younger generation of future movers to work part-time as the leading service forces or known as Garda Depan. This study aims to determine the communication organization patterns formed on Garda Depan in passing on the corporate culture. The method used in this study is a qualitative research method by conducting in-depth interviews and observations as sources of research data, and using data triangulation techniques to test the validity of the data obtained. Garda Depan’s Program, which is one form of corporate social responsibility, lasts 8-12 months. With this personnel change cycle, the company implemented a training curriculum for candidates of Garda Depan to be able to pass on the various corporate cultures that exist in Dagadu. Through indoor training and internship at the recruitment stage, as well as 4an, sharing bulanan and internalan, there is an effort to inherit the culture from the company to the Garda Depan. Through organizational information theory, researchers found that communication patterns that occur are two-way by applying upward, downward, and horizontal communication. However, in its implementation there are obstacles in the form of language differences, seniority and the short duration of the internship. Althought that happens, it doesn’t reduce the process of developing relationships in Garda Depan who initially do not know each other to become a family with the whole of company.
INDEPENDENT CAMPUS IMPLEMENTATION AT UPN “VETERAN” YOGYAKARTA Yudhy Widya Kusumo; Kartika Ayu Ardhanariswari; Arika Bagus Perdana; Sika Nur Indah
The Indonesian Journal of Communication Studies Vol 13, No 2 (2020): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v13i2.4067

Abstract

Independent campus policy was a form of Student Centred Learning (SCL) actual implementation. Through this policy, learning might be performed outside campus area, yet still within lecturer’s supervision. The policy implementation needed carefulness. Objective of this research was to establish the implementation of independent campus at UPN “Veteran” Yogyakarta. This research used qualitative descriptive method using in-depth interview. This research, also, used diffusion of innovation theory to see how the adaptation process performed by academics of UPN “Veteran” Yogyakarta in implementing independent campus policy. Result of this research showed that University of National Development (UPN) “Veteran” Yogyakarta satisfied Independent Campus program preparation in the future and would be elaborated and referred to 5 decision making processes. Stages in diffusion of innovation were stages of knowledge, persuasion, decision, implementation, and confirmation. Lecturer as educator had been socialized about Freedom to Learn – Independent Campus (MBKM) program. Therefore, after draft of Independent Campus had been implemented, freshmen would be the first batch that would be tried with this policy. In competency, UPN “Veteran” Yogyakarta lecturers had been known that they met the teaching quality standard. In addition, learning process method would be made creatively and innovatively to balance the MBKM dynamics.
CONTENT ANALYSIS OF SOCIAL CRITICAL IN ANTITANK-PROJECT INSTAGRAM ACCOUNT Wipti Aga Pramasepta; Christina Rochayanti; Kartika Ayu Ardhanariswari
The Indonesian Journal of Communication Studies Vol 13, No 1 (2020): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v13i1.3849

Abstract

Criticism is one element that can keep the existing system in its tracks and not get out of the way the system should be. Anti-tank has initially been one of the artists and activists who expressed their criticism using posters in Yogyakarta. This study aims to determine the content of criticism in the Antitank Project and the tendency of criticism. The method is content analysis. The theory used is the spiral silence theory and Habermas' critical theory. The study population amounted to 192 images in the period of January 2016 - December 2018. The study sample was taken 46 pictures to be examined because of the repetition of several photographs. The research results show that there is a tendency in Antitank criticism, namely in the political field, in which there is an important element of power and has high publicity. The object of criticism of Anti-tank's dominant work is the state government, which holds the country's highest authority. Communication of indirect criticism works or symbols becomes dominant in Antitank social criticism works. The use of symbols is more interesting and wise, to reduce conflict with the object of criticism. Antitank uploads through Instagram to get broad support and increase the approach to his work to cause movement to a broad audience by the theory adopted, namely the spiral of silence theory.
SOCIAL MEDIA MARKETING STRATEGY IN BUILDING BRAND ENGAGEMENT Malida Zulfaniazahra Riski; Muhammad Edy Susilo; Kartika Ayu Ardhanariswari
The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i1.5071

Abstract

The rapid development of social media as part of people’s lifestyle nowadays, is currently being used by companies to strengthen emotional bonds between consumer and brand. Through social media marketing activities in #AlamiLawanJerawat campaign, &friends as a creative agency carried out three objective phases, one of them is brand engagement, which is an important element in getting consumer participation. This study aims to find out the social media marketing strategy and explore the factors which oppose the social media marketing strategy of &friends in building Himalaya’s brand engagement through #AlamiLawanJerawat campaign on Instagram. This study used Breakenridge's The Social Media Strategy Wheel theory with the concept of brand engagement. This research method used descriptive qualitative case study. The data collection process was carried out by observation and in-depth interview. From the research results, it was found that the strategy taken by &friends for Himalaya was to create insights for content creation related to target audiences, utilize influencer channels, and engagement contents such as giveaway and honest reviews which ultimately succeeded in increasing brand engagement at the loyalty audiences stage, with 217% increase in sales in four months, and a growth of  followers from 15,000 to 27,000 after the #AlamiLawanJerawat campaign on Instagram. In implementing the strategy, internal obstacles were found, namely inconsistencies in the implementation of the content schedule and external obstacles on the timeline production.
Analisis Kota Yogyakarta Sebagai Kota kreatif: Pendekatan Sinergitas Quadro Helix Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Eksos LPPM Vol 2, No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i2.4159

Abstract

The purpose of this study is to analyse the development of Yogyakarta as creative city. The analysis was done based on the quadro helix model approach. Building the concept of quadro helix with producing creativity and innovation capability requires the participation of four sectors, namely government, academician, entrepreneur, and society. This framework emphasizes a societal responsibility of universities, in addition to their role of educating and conduction research. The quadruple helix model has been argued to include both the civil society and the users of innovation. Therefore, it requires an approach that combines the synergy between academicians, entrepreneurs, government, and society in aquadro helix model. The objective of this research is to develop a creativity model through a quadro helix model in improving innovation performance ofthe creative cities. Creative cities based on local potentials as regional excellence and identity need to be encouraged to increase added value and competitiveness, and be able to become the centre of growth for the surrounding area. Based on this background, an understanding of how the concept of creative city is applied in Indonesia's creative city is interesting to look at. In this research, the analysis was focused on Daerah Istimewa Yogyakarta that was as a creative city. This study used qualitative research method. This method systematically describes the facts or characteristics of a particular population or a particular field factually and accurately. Particularly, in-depth interview and focus group discussion were conductedto obtain detailed information from government, academics, and community groups. Findings of research indicate some challenges in the development of Yogyakarta as creative city. First was to identify the economic potentials of the city. Second was the existence of creative class within community. Third was the existence of supporting environment for the creativity of community to grow. Of these three challenges, the government of the City of Yogyakarta was slow in providing relevant infrastructures.
Sinergitas Marketing dan Promotional Mix dalam Konsep Sustainable Tourism sebagai Strategi Komunikasi Pemasaran Nabila Diandra Putri; Kartika Ayu Ardhanariswari
Jurnal Ilmu Komunikasi Vol 18, No 1 (2020)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v18i1.3742

Abstract

Seiring meningkatnya jumlah wisatawan dan destinasi wisata, Pemerintah melalui Dinas Pariwisata Kabupaten Sleman berupaya meningkatkan sarana dan prasaran yang menunjang kegiatan pariwisata. Tujuan dari penelitian ini untuk menganalisis strategi komunikasi pemasaran yang dilakukan pengelola Desa Wisata Pulewelung dalam menerapkan konsep komunikasi pariwisata berkelanjutan (sustainable tourism) serta mengetahui faktor pendukung dan penghambat strategi komunikasi pemasaran tersebut. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan wawancara dan dokumentasi. Hasil penelitian diperoleh bahwa Desa Wisata Pulewulung dalam strategi pemasarannya menggunakan konsep marketing mix dalam 4P yaitu Product, Price, Place, dan Promotion. Kegiatan promosi didukung dengan promotion mix atau bauran promosi, namun pengelola hanya menggunakan tiga dari lima strategi promosi yaitu direct marketing, public relations dan publisitas, serta periklanan. Desa Wisata Pulewulung dalam strategi pemasaran menerapkan beberapa kegiatan komunikasi pariwisata dan kegiatan pemasarannya dilakukan oleh pengelola yang masih berusia remaja. Pengelolaan Desa Wisata Pulewulung ini juga bekerjasama dengan beberapa pihak yang membantu penerapan pariwisata berkelanjutan (sustainable tourism) sehingga berdirinya desa wisata ini dapat memberi banyak kemanfaatan bagi warga sekitar. Penelitian ini memberikan kontribusi berupa rekomendasi kebijakan baru strategi komunikasi pemasaran Marketing Mix dan Promotional Mix pada kegiatan pariwisata di Desa Wisata Pulewulung dapat berkelanjutan yang dapat diterapkan di daerah pariwisata lainnya.
Desain Layout Dalam Iklan Cetak (Analisis Deskriptif pada Iklan di Majalah Kartini) Kartika Ayu Ardhanariswari; Retno Hendariningrum
Jurnal Ilmu Komunikasi Vol 12, No 3 (2014)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v12i3.1444

Abstract

The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.931 KB) | DOI: 10.24329/aspikom.v5i2.704

Abstract

Developing a creative city is a challenge that requires the collaboration of all creative actors. It is challenging when the development of creative cities adopts the quadruple helix model. The study was essential to introduce the quadruple helix communication model. It employed a qualitative research method to understand how each creative actor communicates and collaborates in the development process of Yogyakarta as a creative city. The result found that the proposed quadruple helix communication model was the development of the transactional communication model. This model emphasized the provision of space for both one way-way and two-way communication to emerge. The quadruple helix communication model helped the development planning of Yogyakarta as a creative city. The use of one-way or two-way communication related to the achieved goal: to inform, consult, collaborate, or empower. Further, this model identified the role of each creative actor in Yogyakarta in developing the creative city.
Co-Authors Ari Wijayani Arika Bagus Perdana Brigita Luna Anggia Putri Brigita Luna Anggia Putri Christina Rochayanti Indah, Sika Nur Krisnandini Wahtu Pratiwi Malida Zulfaniazahra Riski Muhammad Edy Susilo Nabila Diandra Putri Ninik Probosari Prayudi Prayudi Reny Triwardani Reny Triwardani Retno Hendariningrum Wipti Aga Pramasepta Yudhy Widya Kusumo