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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Business Review and Case Studies
Silvia Dewi Sagita Andik
College Of Vocational Studies, IPB University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Veterinary

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A Comparative Study on Indonesian and Malaysian Consumers’ Perception and Preference Towards Handphones From China, South Korea, America, and Europe Silvia Dewi Sagita Andik; Jono M Munandar; Mukhamad Najib
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 2 (2018): IJBE, Vol. 4 No. 2, May 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.2.130

Abstract

Most handphones in Indonesia and Malaysia are imported from other countries such as from America, Europe, China, and South Korea. The enhancement of global brands has reduced local brand preferences. This research aims to clarify the consumers’ perception towards brands of handphones in Indonesia and Malaysia by conducting comparative studies in both countries and examining the effects of product attributes and brand image on brand preference. Questionnaire surveys were conducted to 200 respondents from Indonesia & Malaysia. The data were analyzed by the descriptive analysis, Semantic Differential Scale Analysis, ANOVA test, and Structural Equation Modelling Partial Least Square (SEM-PLS). It has been clarified that there are differences in preferences between consumers in Indonesia and Malaysia in terms of product attributes. Thus, the results of this research give benefits to the market expansion and product development in both countries.Keywords: brand preference, consumers’ perception, country of origin, brand, structural equation modeling
Dampak Pandemi Covid 19 terhadap Tataniaga Hewan Qurban di Jabodetabek: Studi Kasus pada Mahir Farm P. Sembada; A. Hakim; S. D. S. Andik
Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Vol. 9 No. 2 (2021): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
Publisher : Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jipthp.9.2.64-71

Abstract

The Covid 19 pandemic has a broad impact on the agricultural sector. In the livestock sub-sector, there isusually an increase in demand for livestock and livestock products at certain moments, one of which is theEid al-Adha. However, the Eid al-Adha during the pandemic is different from the pre-pandemic period,affecting the demand and supply of qurban animals. This study was conducted to identify the impactof the Covid 19 pandemic on the value chain of the qurban animals. The research performed in-depthinterviews and an online survey with the actors along the chain and 29 Mahir Farm consumers. Theresults showed changes in supply, distribution, marketing, and demand compared to the pre-pandemiccondition. As a response, Mahir Farm improved the sales by using an online mode and created a TebarQurban program. Tebar Qurban is a program to optimize the qurban animals sales in the central ofproduction and suppliers to minimize the transportation cost. The adaptive strategies by improvingonline sales and the Tebar Qurban program’s procurement effectively enhanced the sales of qurbananimals during pandemic Covid 19. The study also confirms that there were changes in the buyingbehavior of qurban animals. Consumers preferred online purchasing compared to coming directly to thequrban stall. The payment system’s ease is the most crucial factor in influencing consumers’ decisions topurchase the qurban animal. This research underlines the importance of adaptive strategies to surviveduring a pandemic.
Dampak Pandemi Covid-19 terhadap Peternakan Hewan Qurban di Kota Sukabumi dan Kabupaten Bogor, Studi Kasus: Zona Hijau dan Merah A. Hakim; P. Sembada; S. D. S. Andik
Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Vol. 9 No. 3 (2021): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
Publisher : Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jipthp.9.3.120-126

Abstract

Corona Virus Disease 2019 (Covid-19) has been declared by the World Health Organization (WHO) as a pandemic and Indonesia is one of the countries affected by the outbreak. This has a major impact on the social economic and the prosperous community, especially for sub sector livestock which contributes to the fulfillment of the nutritional value of animal protein and national food security. This study aims to determine the impact of the Covid-19 pandemic on the livestock sector, especially to the sacrificial animal farm. Direct interviews using a questionnaire were conducted with 36 sacrifial animal farmers in the area of the Covid-19 spread map in the red zone (Bogor Regency) and the green zone (Sukabumi City) from September to November, 2020. The questionnaire was divided into three parts, first part about characteristics of farmers, second part about farming activities, and the last about market of sacrificial animals. The pandemic has caused changes in livestock procurement in terms of input prices and sales of sacrificial animals. The price of livestock for the production input during the pandemic in the green zone is low, while in the red zone is high. The decrease in sales occurred in the green zone, while in the red zone is increase, both for sheep and cattle farmers. Most of sacrificial animal farmers (88.89%) did not change their sales method from the previous year. Sacrificial animal farmers also strongly agree that Covid-19 pandemic has an impact on the economic conditions of farmers.
MOBILE PHONE BRANDS PREFERENCES AMONG STUDENTS: COMPARATIVE STUDIES IN INDONESIA AND MALAYSIA Silvia Dewi Sagita Andik; Jono Munandar; Mukhamad Najib; Abdul Rashid
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.10

Abstract

In recent years, various brands of mobile phones have dominated Indonesia and Malaysia market. Most of them are imported from other countries, such as China, America, Europe, and South Korea which are highly competitive by offering the variety of designs and functions. To compete with other competitors, Indonesian telecommunication industry needs to focus on brand management, especially in building brand preference. The aims of this research to examine factors affecting brand preference. Questionnaire surveys have been conducted to 200 respondents in Indonesia & Malaysia. Data were analyzed by descriptive and Structural Equation Modeling Partial Least Square (SEM-PLS). SEM PLS has been conducted in order to examine the relative impact of the identified factors on brand preference. The major findings are there were differences factors affecting brand preference of mobile phone between Indonesian consumers and Malaysian consumers. Indonesian consumers are more focused on brand awareness when they have to choose mobile phone brands. On the other hands, Malaysian consumers are more focused on brand experience. Keywords: brand awareness, brand experience, brand preference, mobile phone brand, structural equation modeling
Qurban Animal Purchasing System During The Covid 19 Pandemic and Marketing Strategic Implication Silvia Dewi Sagita Andik; Pria Sembada; Annisa Hakim
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.23

Abstract

The Indonesian Government's regulation regarding Large-Scale Social Restrictions (PSBB) has limited interaction and communication during the COVID 19 pandemic. In Indonesia, the location is separated two zones during the COVID 19 pandemic, namely red zones and green zones. The red zone is defined as an area where there are significant number of COVID 19 cases. Meanwhile green zone is an area where there are not significant number of COVID 19 cases. Eid al-Adha is a Muslim holiday that is identical to the slaughter of sacrificial animals (cows or goats). There have been changes in consumer behaviour related to the qurban animal purchasing system during the pandemic. The purpose of this study is to analyze the change of consumer behaviour in qurban purchase system and to develop the marketing strategic during the COVID 19 pandemic to minimize the risk. The survey method using online questionnaires was chosen to collect data from 100 respondents. Analysis using descriptive cross-tabulation, and SWOT analysis. The results showed that there was a change in the behaviour of the qurban animal buying system in two different zones, namely the red zone and the green zone. Most of the consumers in the red zone have shifted to buy qurban animals online, while in the green zone there has not been too much change in the shift of buying from offline to online systems. The marketing strategic for business are they can uses the digital platform for selling their product. Keywords: consumer behavior, COVID-19 Pandemic, Indonesia, SWOT, qurban animal
Co-Authors A. Hakim Abdul Rashid Annisa Hakim Jono M. Munandar Jono Munandar Mukhamad Najib Pria Sembada