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Analisis Preferensi Pengunjung dan Positioning Pusat Perbelanjaan Modern di Kota Bogor (Studi Kasus: Botani Square, Ekalokasari Plaza, Bogor Trade Mall, dan Pangrango Plaza) Munandar, Jono M.; Hermawan, Y.E.
Jurnal Manajemen Vol. 1 No. 1 (2009): Jurnal Manajemen, Agustus 2009
Publisher : Jurnal Manajemen

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The glowing of modern shopping center (MSC) development in Bogor City has caused competition between the promoters of MSC to seized on visitorâ€™s heart.Â It needs more attention of the MSCâ€™s promoters to know about the visitor behavior. The purpose of this research is: (1) to identify the step of MSCâ€™s visitor decision making in Bogor City, (2) to know about the preference of visitor for the attribute of MSC in Bogor City, (3) to know about the positioning of MSC in Bogor City, for the case study in Botani Square, Ekalokasari Plaza, Bogor Trade Mall and Pangrango Plaza. The data used in this research was in form of primary and secondary data. Data was analyzed by using descriptive analysis, importance performance analysis (IPA), and multidimensional scaling (MDS). The result of the data processing by using multidimensional scaling showed that each of MSC has each characteristic for position in perceptual map.Â Furthermore, it was found in the perceptual map that there are three MSC which have close position each other; they are Botani Square, Ekalokasari Plaza, and Pangrango Plaza. That close position showed that Botani Square is the direct competitor of Ekalokasari Plaza and Pangrango Plaza. That perceptual map also showed that Ekalokasari Plaza has the best positioning strategy, because it has the most dominant nearness with two dimensions; namely: 1) supporting facility dimension and 2) completeness of tenant variation dimension.Kata kunci: Modern Shopping Center, Visitor Decision, Preferences, Positioning.

Analisis Kontribusi Komponen Teknologi pada Perusahaan Jasa Kereta Api Barang dengan Pendekatan Model Teknometrik Yanthi, Evy Rusmanida; Basith, Abdul; Munandar, Jono M
Jurnal Manajemen Teknologi Vol 17, No 3 (2018)
Publisher : SBM ITB

Abstrak. Penelitian ini bertujuan untuk menghitung nilai koefisien kontribusi komponen teknologi (TCC) dan menentukan prioritas pengembangan komponen teknologi di PT. Kereta Api Logistik. Untuk menghitung nilai TCC penulis menggunakan model teknometrik dan metode Analytical Hierarchy Process. Hasil perhitungan TCC menunjukkan bahwa nilai TCC PT. Kereta Api Logistik adalah 0.5 (cukup), sedangkan selang penilaian TCC untuk mencapai tingkat state of the art adalah 1.0, sehingga terdapat peluang bagi PT. KALOG untuk melakukan perbaikan pada komponen teknologi yang memiliki nilai kontribusi paling rendah sehingga dapat meningkatkan nilai TCC. Perhitungan nilai intensitas kontribusi komponen teknologi menunjukkan bahwa komponen humanware (0.311) dan technoware (0.289) merupakan komponen teknologi yang menjadi prioitas pengembangan di PT. KALOG kerena berdasarkan urutan nilai bobot kedua komponen tersebut memiliki skor lebih tinggi dibanding komponen infoware dan orgaware. Dengan melakukan tindakan dalam peningkatan komponen humanware dan technoware diharapkan mampu meminimalisir permasalahan operasional PT. KALOG sehingga kinerja operasi dan volume penjualan akan meningkat sehingga PT. KALOG mampu meningkatkan perannya dalam persaingan bisnis.Kata kunci: Transportasi kereta api barang, komponen teknologi, model teknometrik, analisis hirarki proses, manajemen teknologiAbstract. The purpose of this research are two folds. The first is to calculate the technology contribution coefficient (TCC) and the second is to determine the priority of technology component development. This research has been done in PT. KALOG, a rail freight transportation company. To calculate the TCC, the author has used the technometric model and the analytical hierarchy process method. The calculation has shown that the TCC value of PT. KALOG is 0.5 indicating a fair level degree of sophistication. Since the value of the state of the art level is 1.0, there are opportunities for PT. KALOG to improve its technology components, in particular the one with the lowest contribution value, This way the company will be able to increase its TCC value. Next, the calculation of the intensity of the contribution of technology components has shown that humanware and technoware are the technology components that should be prioritized to be developed. By improving these two components, operational problems will be minimized so that operating performance and sales volume will increase. It can then be expected that PT. KALOG will improve its role in business competition.Keyword: Rail freight transportation, technology component, technometric model, analytical hierarchy process, technology management

The determinant factors of efficiency on Islamic banking and conventional banking in Indonesia Nur Majdina; Jono M. Munandar; Jaenal Effendi
Jurnal Keuangan dan Perbankan Vol 23, No 3 (2019): July 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v23i3.3157

As intermediary institutions, conventional banks have larger amount of loans to third party funds than of Sharia banks. Thus, the bank needs a performance appraisal to measure banking operations through efficiency. We examine the efficiency of Islamic banks and conventional banks in Indonesia and analyzes the factors that influence the level of efficiency known as the Two-Stage Data Envelopment Analysis method. We found that there are significant efficiency differences between Islamic banking and conventional banking in the 1st quarter 2014- 4th quarter 2017. On the other hand, NPF and NPL results affected negatively towards Islamic and conventional banks efficiency. Asset and CAR affected positively significant toward Islamic banks efficiency. Asset and ROA had affected positively significantly toward conventional banks efficiency but CAR had affected positively insignificantly toward conventional banks. Lastly, ROA had affected positively insignificantly toward Islamic banks efficiency.JEL Classification: G31, G32, G33DOI: https://doi.org/10.26905/jkdp.v23i3.3157

SIMULATION OF COMPETITIVENESS POLICY FOR LOCAL SOYBEAN AT DOMESTIC MARKET Dian Handayani; Tajuddin Bantacut; Jono M. Munandar; Slamet Budijanto
Jurnal Teknologi dan Industri Pangan Vol. 12 No. 1 (2001): Jurnal Teknologi dan Industri Pangan
Publisher : Departemen Ilmu dan Teknologi Pangan, IPB Indonesia bekerjasama dengan PATPI

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Soybean is a strategic commodity which is used as a raw material for food processing and consumed by most of Indonesian people. National demand cannot be covered by local production, due to imported one. This research indicated that soybean harvested area was influenced by local soybean real price, maize real price and last year harvested area. Soybean productivity was influenced by rainfall, maize real price and last year productivity. Local soybean price was influenced by soybean real price at producer level, imported soybean real price, quantity of imported soybean, productivity and last year soybean real price. Soybean real price at producer level was influenced by soybean production, imported soybean quantity, soybean consumption, BULOG monopoly and last year real price at producer level. Soybean import quantity was influenced by production and consumption. Imported soybean price was influenced by international price, exchange rates, import tariff, and last year import price. Combination policy of increase the soybean price and import tariff 20% would stimulate the producer to increase harvested area and production. Strategy to increase competitiveness and national soybean production are through productivity improvement and extended planting area programs. The priority to increase the production is to improve productivity and apply suitable technology. Extension of planting area to better region is conducted to increase cropping index. To anticipate trading liberalization negative effect to farmers’ welfare, protection policy by the government is still needed to control international price fluctuation and to strengthen local soybean competitiveness. Keywords: Strategic commodity, productivity, real price, import quantity, soybean

Simulation Of Competitiveness Policy For Local Soybean At Domestic Market Dian Handayani; Tajuddin Bantacut; Jono M. Munandar; Slamet Budijanto
Jurnal Teknologi Industri Pertanian Vol. 19 No. 1 (2009): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

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Soybean is a strategic commodity which is used as a raw material for food processing and consumed by most of Indonesian people. National demand cannot be covered by local production, due to imported one. This research indicated that soybean harvested area was influenced by local soybean real price, maize real price and last year harvested area. Soybean productivity was influenced by rainfall, maize real price and last year productivity. Local soybean price was influenced by soybean real price at producer level, imported soybean real price, quantity of imported soybean, productivity and last year soybean real price. Soybean real price at producer level was influenced by soybean production, imported soybean quantity, soybean consumption, BULOG monopoly and last year real price at producer level. Soybean import quantity was influenced by production and consumption. Imported soybean price was influenced by international price, exchange rates, import tariff, and last year import price. Combination policy of increase the soybean price and import tariff 20% would stimulate the producer to increase harvested area and production. Strategy to increase competitiveness and national soybean production are through productivity improvement and extended planting area programs. The priority to increase the production is to improve productivity and apply suitable technology. Extension of planting area to better region is conducted to increase cropping index. To anticipate trading liberalization negative effect to farmers’ welfare, protection policy by the government is still needed to control international price fluctuation and to strengthen local soybean competitiveness. Keywords: Strategic commodity, productivity, real price, import quantity, soybean

ANALISIS FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN PRODUK AIR MINUM DALAM KEMASAN DI BOGOR Jono M. Munandar, Faqih Udin dan Meivita Amelia
Jurnal Teknologi Industri Pertanian Vol. 13 No. 3 (2004): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

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ABSTRACTMineral water is drinkable water with a high mineral salt or gas content, either obtained from a mineral spring or with minerals added. It is usually sold in bottles and satisfy the minimum standard prevailed. Nowadays, the need for mineral water increase following the increase of population. Based on the Central Bureau Statistics (BPS) data, the consumption of mineral water in Indonesia was 1.408.148.000 liter in 1994 and it increased up to 3.643.138.000 liter in 2000. Forestalling the enormous need of fresh and dirt-free water, many corporations are growing to provide and produce mineral water. A corporation marketer needs to understand what the customer needs, perception, preference and behavior in order to satisfy the customer. Therefore, analyzing the factors of costumer preference toward the mineral water become important to be investigated. The purpose of this research is to know the customer characteristics and to identify the attributes of mineral water affecting the customer to choose different type of the products. The other purpose is to compare some of mineral water brands in the market. The method used to measure the customer preference is Fishbein Multi Attributes Behavior Model. Finding shows that the most important attributes to develop mineral water is higiene, followed by smell, price, accessibility, taste, advertisment, packaging and brand images. Generally, costumer prefer the mineral water with brand of Aqua than the other brands.Key words : mineral water, costumer preferences and Multi Attributes Behavior Model

INSTITUTIONAL SYSTEMS ENGINEERING FOR RAW MATERIAL SUPPLY OF GELATIN INDUSTRY TO ENSURE PRODUCT QUALITY Syarifuddin Nur, E. Gumbira-Sa'id, Jono M. Munandar dan Machfud
Jurnal Teknologi Industri Pertanian Vol. 22 No. 1 (2012): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

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ABSTRACTIn the provision of product for “halal” quality, there are several criteria that must be met in terms of the types of materials or substances, the procedure of preparation, and how to get it. Products being studied were cattle hides, but these products were not automatically considered as halal products, without a tracking process and standard using applied halal standard. To perform a traceability gelatine raw materials, a system was needed which allows the user to obtain information about the origin of raw materials and the quality process at every stage to the finished products effectively. Tracking system (traceability system) involved several parties, who have different needs and goals in the process of providing raw materials. Therefore, institutional systems engineering was needed to manage the tracking process and bridge the procurement of gelatine raw materials, in order to guarantee the quality of products. It can be used to facilitate the industry and users to create a gelatine standard quality such as standardization of halal quality. The purpose of this study was to formulate the institutional tracking model of raw material for gelatine industry from cattle hide based on various criteria and assessment of experts. The method used in this study were Interpretive Stuructural Modeling (ISM) to formulate an institutional tracking model of raw material for gelatine industry from cattle hide efficiently, Analytical Hirarchy Process (AHP) to select the traceability strategy of raw materials for gelatine industry, and Data Envelopment Analysis (DEA) to analyze optimal performance of the selected model. The results of this study was the provision of infrastructure and information system for tracking raw materials was needed to ensure product quality and levels of halal products, whereas the model using an independent agency within the quality assurance process, the method of procurement contracts with raw material prices according to quality standards, was the most efficient model.Keywords: gelatine, institutional model, raw material, traceability, quality supply, cattle hide

Analisis Persepsi Konsumen dan Strategi Pemasaran Beras Analog (Analog rice) Deviany Amanda Rizki; Jono M. Munandar; M. Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Analog rice is artificial ricewhose material is not from paddy, but it is made from a variety of local flour (corn, sago and shorgum). As a new product, Rice Analog require appropriate marketing strategies through analysis of consumer perception. This research purposes are to develop a marketing strategy through identification Analog Rice segmentation, targeting and positioning based on consumer perception. The analytical method used were crosstabs analysis, cluster analysis and biplot analysis with 73 respondent. Crosstabs result indicated that consumer characteristics (age, marital status, education, income and expenses of month), associated with their impression and interested to re-purchase. Cluster analysis was delivered into four market segments, the third target market are 31-40 years old, married, the level of income of IDR 4,500,001 to IDR 6,000,000. Biplot analysis deliver positioning for Analog Rice product therefore this rice offers “health benefits”, “nutritive ingredients”, and “safe to consumed”.Keywords : Analog rice, consumer perceptions, marketing strategy, cluster analysis, biplot analysis.

Analisis Efektivitas Program Promosi IMOVSES terhadap Tingkat Penggunaan Produk Microsoft Berlisensi pada Sivitas IPB Ifan Hernata Sembiring; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 7 No. 1 (2016): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Institut Pertanian Bogor (IPB) Microsoft Open Value Subcscription for Education Solution atau IMOVSES merupakan program promosi Microsoft yang dikelola oleh IPB dalam rangka memperkenalkan sekaligus meningkatkan penggunaan produk Microsoft berlisensi kepada sivitas akademika IPB dengan cara menawarkan produk Microsoft berlisensi dengan potongan harga yang signifikan. Tujuan penelitian ini adalah untuk mengidentifikasi karakteristik sivitas IPB terkait keputusan penggunaan software berlisensi, menganalisis respon sivitas IPB terhadap program promosi IMOVSES, serta menganalisis efektivitas penganggaran biaya program promosi IMOVSES. Metode yang digunakan untuk mengidentifikasi karakteristik sivitas IPB adalah chi square, untuk menganalisis respon sivitas digunakan EPIC Model dan Direct Rating Method, sedangkan untuk menganalisis efektivitas penganggaran promosi digunakan analisis regresi. EPIC Rate yang dihasilkan adalah sebesar 3,15, yang menunjukkan bahwa promosi berada pada rentang cukup efektif. Nilai direct rating (ǧ) diperoleh sebesar 64,14, yang menunjukkan bahwa promosi masuk dalam kategori baik. Persamaan regresi yang diperoleh adalah “Jumlah sivitas = 27,2+0,000027 Biaya promosi” yang menunjukan bahwa apabila biaya promosi ditambah sebesar Rp100.000,- akan menambah jumlah sivitas sebanyak 3 orang. Dibutuhkan setidaknya biaya sebesar Rp127.300.000,- untuk menjadikan program promosi efektif secara penjualan.

Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor) Fredie Pratama; Jono M. Munandar
Jurnal Manajemen dan Organisasi Vol. 1 No. 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research is to analyze Pocari Sweat’s brand equity. It covers several elements: brand awareness, brand association, brand’s perceived quality and brand loyalty. In order to see the overall competition among isotonic drinks, this research also involves several other brands such as ProSweat, Mizone, Aqua, and Coca-Cola. This research is conducted in three universities in Bogor; Bogor Institute of Agriculture (Institut Pertanian Bogor), Pakuan University and Ibnu Khaldun University. The result shows that in the element of brand awareness, Pocari Sweat is the most memorized brand. The association of brand image in brand association element shows that Pocari Sweat has two brand images: safe for health and fresh taste to kill thirst. Analysis on perceived quality with biplot method shows that Pocari Sweat has several attributive characteristics namely benefit, safe for health, eliminates dehydration and recharge stamina. Meanwhile, analysis in brand loyalty shows that Pocari Sweat doesn’t have a strong brand loyalty yet.

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