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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Jamu Indonesia
Ratna Winandi
Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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Journal : Forum Agribisnis

 1 
PEMASARAN DURIAN DI PASAR INDUK KRAMAT JATI Sabrina Sabrina; Ratna Winandi; Dwi Rachmina
Forum Agribisnis Vol 3 No 2 (2013): FA Vol 3 No 2 September 2013
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.3.2.187-200

Abstract

This study aimed to analize the marketing institution, market structure and marketing efficiency of local and imported durio in pasar induk kramat jati. Marketing institution analysis covered marketing channel and marketing function analysis, while operational efficiency was measured by margin analysis and benefit-cost ratio analysis. A snowball sampling that was started from a fruit stall in pasar kramat jati revealed that the local durio comes from Palembang, Lampung, and Bengkulu, while the imported durio was imported from Thàiland by the importeer in Tanjung Priok. Both local durioand imported durio was distributed to the consumer by the fruit wholeseller and retailer. The exchanging function, physical function and facilitating function are done by all of the durio marketing institution. The durio market structure is vary, perfect competition market, oligopoly and monopolistic market for local durio and oligopoly, monopoly and monopolistic for imported durio. Although the marketing efficiency of local and imported durio quite the same due to the similarity of its benefit-cost ratio, but the local durio cannot beat the imported durio in term of its quality.
TATANIAGA RUMPUT LAUT DI DESA KUTUH DAN KELURAHAN BENOA, KECAMATAN KUTA SELATAN, KABUPATEN BADUNG, PROVINSI BALI Ni Putu Ayuning Wulan Pradnyani Mahayana; Ratna Winandi
Forum Agribisnis Vol 3 No 1 (2013): FA Vol 3 No 1 Maret 2013
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.3.1.55-72

Abstract

Seaweed is one of the strategic commodities with the highest production volume in Indonesian aqua culture commodities. According to The Ministry of Marine Affairs and Fisheries, production volume of seaweed had grown at 18,18 percents in 2010.  For the export markets, the volume and the value of this commodity was also increase at 54,87 percents. The differences between the seaweed’s price at its sea farm and the seaweed’s price at export markets indicate a high margin in the marketing system of seaweed.  South Kuta District is one of the seaweed farming center that located in Badung Region, Bali Province. This research is used to analyze the marketing system and the efficiency of seaweed marketing system in South Kuta District. The respondents in this research are all of seaweed farmers and institutional marketing systems which involved in the distribution, such as: assemblers, agent middlemen and exporters. The marketing margin approach, the farmer’s share approach and the ratio of benefit and marketing cost approach are used to measure the efficiency of marketing system. The participation of farmer groups affects the price of seaweed and supports the quality control of standardization for export markets. The recommendation of this research is to increase the efficiency of seaweed marketing system by decreasing the water content of seaweed.
ANALISIS EFISIENSI PEMASARAN JAGUNG DI PROVINSI NUSA TENGGARA BARAT Ika Novita Sari; Ratna Winandi; Juniar Atmakusuma
Forum Agribisnis Vol 2 No 2 (2012): FA Vol 2 No 2 September 2012
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.2.2.191-210

Abstract

Maize is one of important agricultural commodity which can be used for food and feed. However, the marketing of this commodity still inefisient. The purpose of this research is to analyze marketing efficiency of maize of West Nusa Tenggara Province via marketing channel, market structure, market behavior, market performance and marketing strategy. Sampling was conducted by simple random sampling and the number of sample used is 30 people. The method used is SCP analysis that consists of margin, price-share, market integration and marketing mix. The result shows marketing inefficiency presence, where 48.66 percent of farmers use second channel, to sell directly to wholesalers. Market structure tendency is oligopsony, where the wholesalers influence price. The margin distribution among the three channels are differs. Vertical market integration is strong in the short and long run, but only on wholesaler level. Marketing strategy on wholesaler level could not increase marketing efficiency due to the homogenous nature of product sold, dry shelled corn. The price is determined by quality and production cost. Promotion done via words of mouth and most sellers choose to sell along the main road although fifty percent of them live in the countryside.
ANALISIS FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI JAGUNG SERTA EFISIENSI TEKNIS DI KABUPATEN KUPANG Jullyo Gideon Rohi; Ratna Winandi; Anna Fariyanti
Forum Agribisnis Vol 8 No 2 (2018): FA VOL 8 NO 2 SEPTEMBER 2018
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.8.2.181-198

Abstract

Corn (Zea mays L.) is a potential agribusiness commodity in meeting food needs. In the national economy, corn is the second largest contributor after rice in the food subsector. One potential area for corn production is Kupang Regency which has a lot of marginal lands (dry land). This study aims to determine the factors that influence the production and technical efficiency of corn farming in Kupang Regency. This study, using the Cobb-Douglas production function method, is a functional form of the corn production function in the study area and the Stochastic Frontier method is estimated using the Ordinary Least Square (OLS) and Maximum Likelihood Estimation (MLE) methods. The results showed that all the variables in the significant model were soil, seeds, Urea, KCL, SP36, pesticides and had signs that matched expectations. The study also found that farmers were technically efficient with an average of 75 percent and factors that had a significant influence on increasing technical personnel, namely age, formal education and income.
ANALISIS EFISIENSI PEMASARAN IKAN BANDENG DI KECAMATAN TIRTAJAYA KABUPATEN KARAWANG Dina Azhara; Ratna Winandi
Forum Agribisnis Vol 9 No 1 (2019): FA VOL 9 NO 1 MARET 2019
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.9.1.69-84

Abstract

Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers. The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.
Co-Authors Andri Kurniawan Anna Fariyanti Dina Azhara Dwi Rachmina Heny K. S. Daryanto Ika Novita Sari Innike Abdillah Fahmi Jullyo Gideon Rohi Juniar Atmakusuma Ni Putu Ayuning Wulan Pradnyani Mahayana Nunung Kusnadi Rizky Lutfi Suprabowo Sabrina Sabrina Sari Narulita Siti Jahroh