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All Journal MediaTor: Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi SEIKO : Journal of Management & Business Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Visi Komunikasi Jurnal TEDC
Reni Nuraeni
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IMPLEMENTASI APLIKASI PENCATATAN PENGUNJUNG, PENDAPATAN DAN INFORMASI MELALUI QR CODE DI MUSEUM SRI BADUGA BANDUNG Idola Perdini Putri; Reni Nuraeni; Agus Aprianti; Asti widayanti; Irna yuniar; Kastaman Kastaman
Dharmakarya Vol 10, No 1 (2021): Maret, 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v10i1.23942

Abstract

Teknologi dan kebudayaan tidak dapat dipisahkan, untuk menghindari terkikisnya pengetahuan budaya pada kalangan generasi muda khususnya dan masyarakat pada umumnya museum mencoba memberikan solusi literasi dengan menerapkan teknologi digitaslisiasi. Museum Sri Baduga merupakan salah satu museum pemerintah provinsi Jawa Barat yang memiliki koleksi lengkap untuk menjadi media pembelajaran masyarakat Jawa Barat terhadap khasanah nilai budaya dan sejarah Jawa Barat. Namun demikian, sebagai salah satu museum yang telah berdiri puluhan tahun, Museum Sri Baduga memerlukan peremajaan dalam hal pengelolaan internal museum dan pengelolaan informasi koleksi museum. Pengabdian masyarakat ini bertujuan untuk mengaplikasikan sistem informasi pengelolaan dan pelaporan data pengunjung dan meningkatkan literasi dan akses informasi koleksi Museum Sri Baduga melalui QR Code dan pembuatan website Museum, dengan tujuan agar tampilan koleksi Museum Sri Baduga diminati karena lebih menarik dan interaktif. Metode yang digunakan pada pengabdian masyakat ini adalah workshop mengenai pengenalan aplikasi melalui sosialisasi dan pendampingan penggunaan aplikasi pencatatan pengunjung, pendapatan dan informasi melalui QR code.  di Museum. Saat ini Sri Baduga Kota Bandung sudah mengimplementasikan aplikasi tersebut dalam kegiatan operasional museum, sehingga memudahkan dan meningkatkan kinerja museum berbasis teknologi informasi.
MANAGEMENT OF ALTERNATIVE MEDIA KAWALCOVID19 AS A SOURCE OF INFORMATION DURING THE COVID-19 PANDEMIC Adi Wiguna; Reni Nuraeni
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8415

Abstract

The world is currently plagued by the Covid-19 pandemic. This situation causes the need for information as an essential thing for the public. KawalCOVID19 is one of the alternative media that contains information, education, and verification purposes regarding the Covid-19 pandemic in Indonesia, therefore good management of alternative media must be carried out by its managers. The purpose of this research is to find out how the management of KawalCOVID19 alternative media handles information about the Covid-19 pandemic. This research is a qualitative study with a descriptive method. The result of this study is that KawalCOVID19's alternative media management from the aspect of content, production, and distribution has a variety of unique features that distinguish it from mainstream media. In terms of content, KawalCOVID19 is neutral and offers a graphical display that makes it easier for readers to find out more information related to the Covid-19 pandemic. In the production aspect, the entire production process is carried out in full online collaboration of data, content, and technology teams. In the distribution aspect, KawalCOVID19 collaborates with various communities and NGOs, and uses social media to reach a wider audience. The management of KawalCOVID19 which is different from most other media, especially mainstream media during the pandemic shows that further studies are still viable regarding alternative media during the pandemic.
STRATEGI RELATIONSHIP MARKETING DALAM AKUN TWITTER @TELKOMSEL Harmika Pradnya Rosediana; Reni Nuraeni; Sylvie Nurfebiaraning
Jurnal Sosioteknologi Vol. 15 No. 3 (2016)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.2016.15.3.4

Abstract

Perkembangan teknologi dan informasi yang pesat membuat gaya hidup masyarakat berubah. Pada tahun 2015, 38,4% masyarakat Indonesia atau sekitar 82,2 juta orang telah menggunakan internet dan 69 juta diantarnya aktif menggunakan sosial media facebook dan twitter. Fenomena ini menjadi peluang bagi perusahaan dalam memanfaatkan media untuk mengembangkan komunikasi perusahaan, salah satunya operator telekomunikasi di Indonesia, Telkomsel. Penelitian ini adalah penelitian kualitatif-deskriptif dengan paradigma post-positvisme dimana peneliti memandang strategi sebagai fenomena yang ada dan utuh. Teknik pengambilan data menggunakan wawancara dengan teknik purposive sampling dan dokumen. Informan merupakan meeka yang mengetahui strategi komunikasi relationship marketing Telkomsel dan mereka yang pernah berkomunikasi dengan twitter @Telkomsel. Hasil penelitian menunjukkan bahwa media sosial twitter bermanfaat untuk PT. Telekomunikasi Seluler dalam berkomunikasi dengan pelanggan. Fitur-fitur yang dimiliki seperti hashtag, mentions, link gambar dan video memudahkan Telkomsel untuk membuat komunikasi yang menarik. Telkomsel menggunakan strategi promosi, customer care, corporate communication dan publication dalam membangun komunikasi di akun twitter @Telkomsel. Dengan strategi tersebut, Telkomsel dapat menanamkan nilai-nilai relationship marketing berupa komunikasi, kepercayaan, komitmen, kerjasama, dan nilai bersama.
The Meaning of Motivation in the Netflix Documentary Serial “The Last Dance” (John Fiske Semiotic Analysis) Muhammad Daffa Hauzan; Reni Nuraeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5287

Abstract

This study discusses the meaning of motivation, especially in the documentary film The Last Dance using John Fiske's semiotics method. Motivation based on Maslow's hierarchy of needs coded in the documentary film The Last Dance is categorized into three levels of needs, namely social needs, self-esteem needs, and self-actualization needs. The purpose of this study is to determine the meaning of motivation at the level of reality, the level of representation, and the level of ideology. This study uses a qualitative method, which is a research approach based on phenomenology and an interpretive paradigm. In this study, the subject used is the Netflix documentary series The Last Dance which consists of 10 episodes. Meanwhile, the objects in this study are signs that contain the meaning of motivation in the documentary film The Last Dance. Data collection techniques used are documentation studies, literature studies, and online data searches. This study concludes that the level of reality that displays the motivation of social needs in the form of the film shows Michael Jordan's relationship with his Chicago Bulls teammates and family. The motivation for self-esteem needs is shown by the appearance and speech of the characters in the film, which focuses more on Air Jordan shoes. Meanwhile, the motivation for self-actualization needs shows Michael Jordan's hard work to practice his basketball skills. Furthermore, the level of representation in The Last Dance film, motivational social needs, self-esteem needs, and self-actualization needs are shown by shooting techniques in the form of long shots, medium shots, close-ups, conversations, and backsounds as well as editing that combines footage and interviews. And the last is the ideological level, the motivation of social needs shows the meaning that the relationships and interactions carried out by Michael Jordan are based on love and feelings of not wanting to be underestimated. The ideology that emphasizes the motivation for self-esteem needs is the popularity of the Air Jordan shoe brand as a form of appreciation from the world community for Michael Jordan's achievements. And the ideology displayed in the motivation for self-actualization needs is Michael Jordan's efforts to always improve and develop his basketball skills.
Strategi Edukasi Kebudayaan Sunda Pada Saung Angklung Udjo Reni Nuraeni; Ananda Rayhan; Nadya Winefadila
Lingkar Studi Komunikasi (LISKI) Vol 7 No 1 (2021): FEBRUARI 2021
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v7i1.3649

Abstract

Kota Bandung mempunyai ciri khas dan budaya yang berbeda dengan kota lainnya mempunyai banyak tempat wisata yang salah satunya tempat edukasi melestarikan budaya sunda. Saung Angklung Udjo adalah lokasi tujuan wisata sekaligus tempat belajar kebudayaan sunda karena wisatawan bukan hanya disuguhkan kebudayaan sunda akan tetapi langsung bisa belajar dan berinteraksi mempelajari tarian maupun bermain angklung bersama wisatawan lainnya. Dalam proses edukasi budaya sunda, harus dilakukan strategi agar mudah dipahami komunikan. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi yang Saung Anglung dalam kegiatan ekusi budaya sunda menggunakan metode penelitian kualitatif deskriptif. Pencarian informasi pada penelitian ini dilakukan dengan wawancara mendalam dan observasi. Berdasarkan proses pengamatan dan wawancara memperlihatkan bahwa dengan kegiatan pertunjukan merupakan strategi yang efektif dalam memberikan edukasi kepada kalangan pelajar yang dianggap sebagai sasaran utama kegiatan edukasi. Selain itu juga kekuatan media sosial seperti instagram, youtube, facebook dijadikan sarana informasi untuk menyebarkan informasi budaya sunda. Kata Kunci: strategi komunikasi, kebudayaan, edukasi, saung angkung
Representation of the Role of a Mother in the Mother's Version of Dancow Advertising is Not Perfect but Mother's Love Always is there Rafi Nafis; Reni Nuraeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5418

Abstract

The phenomenon of women as mothers who work and educate children has its own challenges. A mother is required to maintain communication with her child and also be professional at work. The mother can be the head of the family who has responsibility for the family, by managing all household matters including children, and this shows the importance of a mother in the family other than the father. Seeing how women as mothers are represented in a media and considering the progress of a mother's representation in the general world, the researchers are interested in seeing how mass media such as advertisements on YouTube describe the role of a mother. This makes advertising through YouTube more accessible to the wider community and in large numbers. In addition, making advertisements on YouTube will be able to be enjoyed by the public for a longer time because the duration of the video is longer than other social media or television. In this study, the researcher used a qualitative research method with a semiotic theory approach of Roland Barthes. The subject of the research focuses on the representation of the role of a mother in the Dancow version of the Mother Not Perfect But Mother's Love is Always There. Researchers have determined 8 scenes / scenes to identify research problems. The researcher's goal in determining these scenes is to fit the research focus that has been discussed in the previous chapter. The researcher analyzed 8 scenes of Dancow's milk commercial, Mother's version is not perfect but Mother's Love is always there to analyze the representation of a mother's role.
PENDEKATAN EXPERIENTIAL LEARNING PADA PENDIDIKAN DAN PELATIHAN PROGRAM KEAHLIAN DAN SERTIFIKASI BAGI GURU SMK/SMA KEAHLIAN GANDA PELAKSANAAN IN 1 (TATAP MUKA) Reni Nuraeni
Jurnal TEDC Vol 11 No 3 (2017): Jurnal TEDC
Publisher : UPPM Politeknik TEDC Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.618 KB)

Abstract

Tulisan ini bertujuan untuk memaparkan Pendekatan Experiential Learning yang diterapkan pada programdiklat Keahlian ganda dengan peserta diklat guru-guru adaptif dan normatif agar memiliki kompetensi teknikotomasi sebagai guru produktif dengan mengikuti diklat tatap muka selama 2 bulan pada In service learning1. Pendekatan Experiential Learning memberikan pengalaman yang nyata dan berarti yang akanmembangun keterampilan melalui penugasan-penugasan nyata. metode ini akan mengakomodasi danmemberikan proses umpan balik serta evaluasi antara hasil penerapan dengan apa yang seharusnyadilakukan. Melalui 5 fase atau tingkatan/tahapan pada Experiential Learning membawa pengalamanpengalaman yang dimiliki oleh pembelajar/peserta diklat dikolaborasikan dengan pengalaman-pengalamanbaru yang dirasakan selama mengikuti diklat yang akan diimplementasikan di sekolah sebagai guruproduktif.Kata Kunci : keahlian ganda, pendekatan, experiential learning, teknik otomasi industri
John Fiske's Semiotic Analysis: Representation of Social Criticism in Pretty Boys Tasya Arlina; Reni Nuraeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5427

Abstract

This study aims to analyze the representation of social criticism in the film Pretty Boys using John Fiske's semiotic analysis. In this study, the researcher used a qualitative research method with a descriptive type of research to examine a social critique that occurred in the film "Pretty Boys." In contrast, the approach used was John Fiske's semiotic approach which was used to investigate the level of reality, the level of representation, and the level of ideology. Based on the analysis, it is known that at the reality level, nine television codes represent social criticism through four scenes analyzed by the researchers, namely the display code, dress code, and makeup code—media owner. At the representation level, five television codes represent social criticism through four scenes analyzed by the researcher showing the camera code the shooting technique used is close up to show Bayu's gesture when giving an example to appear as a kemayu man to Rahmat and Anugrah, medium close up shows the player's expression, the medium shot shows the atmosphere captured by the camera and the extended photo shows the player's clothing, makeup, words, and gestures clearly. At the ideological level, it describes the existence of an ideology of capitalism which shows that media ownership is concerned with economic profit compared to the interests of the audience, with Karl Max's critical theory as a supporter and the commodification that occurs behind a media, the author concludes that there is a social criticism that arises in the Pretty Boys film.
Stereo type dan Labelling Terhadap Perempuan Pada Berita “19 Detik Gisella Anastasia” di Portal Okezone.com dan Kompas.com Tiara Angelica; Reni Nuraeni
Jurnal Visi Komunikasi Vol 21, No 02 (2022): November 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i02.17242

Abstract

In November 2020, public attention was drawn to the immoral video issue involving the artist Gisella Anastasia. The case is synonymous with the term "19 Seconds," as the duration of the footage that has been distributed publicly is 19 Seconds. As a result, the media, notably okezone.com and kompas.com, turned their attention to this matter. The purpose of this study is to examine how the media outlets okezone.com and kompas.com covered the 19 Seconds immoral video case and framed the female figure in the 19 Seconds of Gisella Anastasia immoral video case in order to foster stereotypes and stigma against women. Pan and Kosicki framing analysis is used in this study to determine how the media outlets okezone.com and kompas.com construct immoral video reporting through the text and images that appear on the immoral video news 19 Seconds Gisella Anastasia. The study's findings indicate that the news portals okezone.com and kompas.com frequently discuss Gisella Anastasia
Pengaruh Konten Youtube Cocomelon Terhadap Pendidikan Anak Periode Usia Golden Age (Lokasi Penelitian pada Wilayah Jabodetabek) Nabila Syawitri; Reni Nuraeni
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2142

Abstract

Abstrak Penelitian ini menggunakan teknik non probability sampling yaitu purposive sampling. Teknik yang akan digunakan dalam penalitian ini adalah purposive sampling yaitu pengambilan sample dengan cara menetapkan ciri-ciri khusus yang sesusai dengan tujuan penelitian sehingga diharapkan dapat menjawab permasalahan penelitian. Ciri-ciri khusus itu ialah Berusia 0-5 tahun, tinggal di salah satu kota tersebut : Jakarta, Bogor, Depok, Tangerang, Bekasi, menonton konten Youtube Cocomelon. Berdasarkan perhitungan tersebut, sampel yang didapat sebesar 96,04 orang , tetapi peneliti melakukan pembulatan dan untuk mempermudah itungan maka peneliti akan mengambil sampel sebanyak 100 orang. Populasi yang dipilih peneliti untuk ditinjau kemudian menjadi pembatas dari hasil penelitian yang diperoleh. Berdasarkan penjelasan di atas dapat dikatakan populasi merupakan semua objek yang memiliki keistimewaan untuk dijadikan sampel. Populasi pada penelitian ini adalah jumlah anak usia golden age di Jabodetabek yakni 610.538 anak yang berusia 0-5 tahun atau anak usia dini (BPS, 2020) . Penelitian ini melibatkan orang tua dari anak usia golden age sebagai responden. Kata Kunci: Media Sosial, Konten Youtube, Anak Usia Golden Age
Co-Authors Adi Wiguna Agus Aprianti Ananda Rayhan Fildzah Jonerd Ramadhani Harmika Pradnya Rosediana Idola Perdini Putri Irna Yuniar Kastaman, Kastaman Muhammad Daffa Hauzan Nabila Syawitri Nadya Winefadila Rafi Nafis Sylvie Nurfebiaraning Tasya Arlina Tiara Angelica Widayanti, Asti