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All Journal Inspiratif Pendidikan AL-ISHLAH: Jurnal Pendidikan Journal of Management Review Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Enas Enas
Universitas Galuh Ciamis
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : AL-ISHLAH: Jurnal Pendidikan

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Quality Improvement As A Strategy to Build Pesantren's Brand Credibility Hasan Baharun; Enas Enas; Rafika Laura Noviana
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 1 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.557 KB) | DOI: 10.35445/alishlah.v14i1.1583

Abstract

The purpose of this research is to understand quality improvement as a strategy to build brand credibility in one of the pesantren in the Probolinggo Regency. This research uses a qualitative case study approach. Interviews, observations, and documentation are used to obtain data in the field. The informants in this study consisted of pesantren leaders, administrators, teachers, students, and alumni. Milles and Huberman’s design is used in the data analysis, including collecting data, reducing it, presenting it, and drawing conclusions. The results showed that the quality improvement carried out by one of the pesantren in Probolinggo Regency in building its brand credibility was through; the benefit of technology integration, harmonized relationship with alumni, cashless, service quality, and benchmarking. This study has implications for the importance of the credibility of pesantren in increasing bargaining power and public trust so that pesantren are no longer used as educational institutions that are underestimated.
Co-Authors Baharun, Hasan Emay Irmayanti Idam Wahyudi Lilis Kholisoh Nuryani Rafika Laura Noviana Tatang Parjaman Uung Runalan Soedarmo Uung Runalan Soedarmo