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The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention Ahmad Firman; Gunawan Bata Ilyas; Heru Kreshna Reza; Setyani Dwi Lestari; Aditya Halim Perdana Kusuma Putra
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20594

Abstract

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions. This study is the first in Indonesia to analyze the above mediating relationships. The data are from 100 Instagram users responding to online questionnaires and analyzed with PLS-SEM. The results showed that celebrity endorsement and e-WOM positively influence consumer confidence and purchasing intentions by mediating trust variables. This research highlights the role of influence in creating positive buzzes to the promoted sales.
The Effect of Organisation Structure, Competency and Innovation on Firm Performance in The Era of Industry 4.0 Setyani Dwi Lestari; Brantas Juwana
International Journal of Organizational Business Excellence Vol. 4 No. 1 (2021): June 2021
Publisher : Bina Nusantara University

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Abstract

The research aimed to determine the effect of organizational structure, competency, and innovation which are considered as key factors that affect firm performance in the era of industry 4.0. The research used purposive sampling survey to obtain primary data by distributing questionnaires directly to respondents or employees of Indosat Ooredoo's head office in Jakarta. The research had 135 respondents as samples. The method for data analysis was multiple regression analysis using SPSS version 25 software. The results show that the organizational structure has a positive influence of 58,6% on competency, the organizational structure has a positive influence of 44% on innovation, competency has a positive influence of 48,5% on innovation, competency has a positive effect of 72,7% on firm performance, innovation has a positive influence of 38,6% on company performance, and simultaneously both competency and innovation have a positive effect of 72,8% on firm performance. It is recommended that Indosat Ooredoo make improvements on the organizational structure to maximize employee competency and innovation to further enhance firm performance in the industry era 4.0.
The Role of the Board of Commissioners: Determinants in Predicting Bankruptcy Financing Company Nanang Sugianto Y. K.; Setyani Dwi Lestari
International Journal of Organizational Business Excellence Vol. 4 No. 2 (2021): December 2021
Publisher : Bina Nusantara University

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Abstract

The research aims to determine the role of the board of commissioners in moderating the determinants in predicting the bankruptcy of finance companies listed on the Indonesia Stock Exchange for the 2015-2019 period. The research uses secondary data where the population are all financial companies listed on the Indonesia Stock Exchange for the 2015-2019 period with total of 16 companies. The purposive sampling method is used to collect the data and with certain criteria, 13 companies are selected. The research model uses logit data regression where the dependent variable is a dummy variable, and there is the role of the board of commissioners as a moderating variable. The results show that profitability, liquidity, and solvency has an effect on bankruptcy prediction, risk management has no effect on bankruptcy prediction. The role of the board of commissioners does not moderate the effect of profitability on bankruptcy prediction as well as risk management on bankruptcy prediction
Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Aditya Halim Perdana Kusuma Putra; Nurani; Gunawan Bata Ilyas; Yulia Tri Samiha; Setyani Dwi Lestari
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.205

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
Effect of E-Commerce Application, Distribution Management System, and Warehouse Management System in Improving Human Resource Performance Mudjiyono; Setyani Dwi Lestari; Nora Andira Brabo; Eryco Muhdaliha; Heru Kreshna Reza
International Journal of Organizational Business Excellence Vol. 5 No. 1 (2022): June 2022
Publisher : Bina Nusantara University

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Abstract

Many organizations that run their business processes depend on the individuals within the organization rather than to the system so that problems can occur. If one individual does not exist and consequently hinder the performance of other individuals, such as the example of the division of sales and finance dependence on administration and warehouse divisions. Difficulty serving many customers and many kinds of products, as well as mismatches stock data and reports in real compare by system also raises its own problems in this company. Therefore, the authors are interested in doing research, which this study aims to determine how the effects of the adoption of E-Commerce system, Distribution Management System (DMS), and Warehouse Management system to the performance improvement of human resources in the company Marine Asia Pacific. This study was conducted in individuals who use the system the number of respondents 40 people. The census data collection methods, and data processing using multiple linear regression analysis, assisted with SPSS software version 21. Results of this study showed that the adoption of E-Commerce system, Distribution Management system (DMS), and Warehouse Management system (WMS) had effect on Performance Improvement of Human Resources partially or simultaneously in the MAP company.
JUMPA Vol.2 No.3 Okt 2015 FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PENGETAHUAN YANG DIALIHKAN PADA PERUSAHAAN MULTINASIONAL DI JAKARTA: FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PENGETAHUAN YANG DIALIHKAN PADA PERUSAHAAN MULTINASIONAL DI JAKARTA Setyani Dwi Lestari Universitas Budi Luhur
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 2 No. 3 (2015): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.826 KB) | DOI: 10.55963/jumpa.v2i3.186

Abstract

This study aims to obtain empirical evidence about the influence of resource complementarity, operational compatibility dan cultural compatibility to interorganizational learning and relational capital, also affect to quality of knowledge transferred. Sample consisted of 110 top management team of companies. Questionnaires distributed 110 questionnaires, and 110 questionnaires distributed back that can be processed as many as 110 questionnaires. processing using the test validity, reliability testing, simultaneous test, and partial correlation test by Lisrel 8.8. Data Analysis test with Strutural Equation Model (SEM). Research has been conducted that Resource complementarity, operational compatibility, cultural compatibility affect to interorganizational learning by R² = 75% , learning and relational capital affect to quality of knowledge transferred by R²= 74%, also resource complementarity, operational compatibility and cultural compatibility affect to relational capital by R² = 67%, that all is significant 0.05.
JUMPA Vol.3 No.1 Feb 2016 HUMAN CAPITAL SEBAGAI ASET PALING UTAMA BAGI PERUSAHAAN: HUMAN CAPITAL SEBAGAI ASET PALING UTAMA BAGI PERUSAHAAN Setyani Dwi Lestari Universitas Budi Luhur
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 3 No. 1 (2016): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.932 KB) | DOI: 10.55963/jumpa.v3i1.189

Abstract

This study aims to explain that human capital is the best company’s asset for sustainable competitive advantage, which is the best employees in a company can contribute well for increasing the performance. Human capital is one of the main component from intellectual capital or intangible asset owned by company. In fact, human capital management in company will be the success key to increase its productivity that will have an impact on increasing the total revenue’s company. Those factors are new opportunities for a company, but it is difficult to measure it.
JUMPA Vol.3 No.2 Juni 2016 PENERAPAN STRATEGI BALANCE SCORE CARD DAN SUMBER DAYA STRATEGIS TERHADAP KINERJA PERUSAHAAN: PENERAPAN STRATEGI BALANCE SCORE CARD DAN SUMBER DAYA STRATEGIS TERHADAP KINERJA PERUSAHAAN Setyani Dwi Lestari Universitas Budi Luhur
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 3 No. 2 (2016): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.749 KB) | DOI: 10.55963/jumpa.v3i2.196

Abstract

This study aims to explain how to manage Strategic Human Resource Management with ScoreCard Maps that Scorecard has affect to highly performance. Competing for the future with Balance Scorecard would be revolutionaries the tools and concepts. Those concepts provide the wealth of the experience on this work is based and it also explores new ways to measure organizational performance.
Analysis of Emotional Intelligence, Airmanship, and Situational Awareness Resilience to Indonesian Pilot Emergency Decision Making Rizka Triansyah; Setyani Dwi Lestari
Business and Entrepreneurial Review Vol. 22 No. 2 (2022): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.557 KB) | DOI: 10.25105/ber.v22i2.13782

Abstract

Aircraft is a mean of transportation with the highest level of safety among other means of transportation, this is inseparable from improvements in the operating system, maintenance and improvement of rules in aviation safety and security. Among the causes of the plane crash, based on the recorded data, the HR factor or Human Error is the highest causal factor, and this cannot be separated from the Pilot's Decision Making in a flight. This study examines 3 aspects that must be considered by regulators and flight operators, including 1. Emotional Intelligence of an Aviator, 2. Airmanship and 3. Situational Awareness Resilience of a Pilot who has limitations on Emergency Decision Making Strategies. Sampling in this study used a random sampling technique with a total of 99 Indonesian Pilots. The data was collected using a questionnaire with a Likert scale which was processed using SPSS version 25. The research method used was multiple linear regression. The results of this study indicate that the Emotional Intelligence variable has a significant effect on emergency decision making, while the airmanship variable has no significant effect on emergency decision making, at the same time the situational awareness resilience variable has a significant effect on emergency decision making by Indonesian Pilots. The results of this study are expected to improve flight safety in Indonesia.
Corporate Social Responsibility and Firm Size on Earnings Management: Financial Profitability as Mediating Variable Sunda Ariana; Setyani Dwi Lestari; Suharno Pawirosumarto; Yuwono Yuwono; Sundari Soekotjo
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.330

Abstract

This study examines and determines the effect of corporate social responsibility disclosure and firm size on earnings management with profitability as an intervening variable in banking companies listed on the Indonesia Stock Exchange. The population in this study are banking companies listed on the Indonesia Stock Exchange for the 2019-2021 period, a total of 43 banking companies. The sampling technique used in this study used purposive sampling, so the research data obtained were 11 banks. The data source used in this study is secondary data in the form of annual financial statements of banking companies listed on the Indonesia Stock Exchange (IDX) for 2019-2021. The analytical method consists of descriptive statistical analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test) and testing all hypotheses through multiple linear regression analysis, path analysis, t-test and coefficient of determination test. The results show that CSR disclosure has a positive and insignificant effect on earnings management in banking companies listed on the Indonesia Stock Exchange. Firm size negatively and significantly impacts earnings management in banking companies listed on the Indonesia Stock Exchange. Profitability positively and substantially affects earnings management in banking companies listed on the Indonesia Stock Exchange. CSR disclosure has a positive and insignificant impact on banking companies' profitability on the Indonesia Stock Exchange. Firm size positively and significantly affects profitability in banking companies listed on the Indonesia Stock Exchange. Profitability cannot influence CSR disclosure and company size on earnings management in banking companies listed on the Indonesia Stock Exchange.