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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology International Research Journal of Business Studies (E-Journal) AFEBI Economic and Finance Review Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) International Journal of Supply Chain Management Journal of Public Administration Studies International Journal of Social Service and Research Jurnal Pendidikan Progresif Jurnal Manajemen Pemasaran dan Perilaku Konsumen JETBIS Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Kewirausahaan dan Inovasi
Sri Palupi Prabandari
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Mahasiswa FEB

 1 
PENGARUH SERVICESCAPE DAN KEMAMPUAN KOMUNIKASI INTERPERSONAL KARYAWAN TERHADAP KEPUASAN KONSUMEN PADA WISATA ECO GREEN PARK BATU. Putri, Luh Ayu Surya Eka; Prabandari, Sri Palupi
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study disscuses the servicescape and interpersonal comunication skills of employees that affect customer satisfaction tourism service. The purpose of this study was to determine whether the servicescape factors consisting of enviromental conditions, spatial layout, signs and symbol or artifacts and interpersonal  communication affects customer satisfaction and also to find out which factors are the most dominant influence on custumer satisfaction. The analytical method used is multiple regression analysis and classical assumption. As for testing the hypothesis using the F test and T test based on the analysis performed, variable ambient conditions (X1), spatial layout (X2), signs,  symbol, artifacts (X3), and interpersonal communication skills (X4) jointly have a significant impact on customer satisfaction. Based on the T test is known that (X1), (X2), (X3), no significant effect partially while (X4) significant effect partially. Through standardized β coefficient obtained that variable interpersonal communication skills have a dominant influence in the amount of 0,544. Keywords: Servicescape, Interpersonal Communication, Satisfaction.
Co-Authors Aditya Firdaus Kyswantoro Ahmad Zaki Pratama Ainul Rizkiyah Ananda Sabil Hussein Anina Tri Yuniza Aprilianti Catur Putri Areta Widya Kusumadewi Arie Andani Savitri Claudia Gadizza Perdani Deko Rhama Putra Devi Nur Cahaya Diana Kristia Silvi Dunga Dwi Barinta Dwi Maulidatuz Fajar Hafidh Arasy Faril Ardian Fatchur Rohman Franciska Yuniati Frans Yuda Yonathan Marpaung Hafizh Rakha Adyuta I Gede Chaitanya Indra Supraptha Ida Yulianti Ida Yulianti Karimatun Nisa’ Khusnul Ashar Luh Ayu Surya Eka Putri Mintarti Rahayu Misbahuddin Azzuhri Muhammad Rauf Fabian Nadira Maysa Suryanto Octadila Laily Anggraeni Puput Ichwatus Sholihah Sri Suhartini, PhD Widya Yeney Prihatiningtias