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All Journal Sains: Jurnal Manajemen dan Bisnis Prosiding National Conference for Community Service Project Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Veri Hartanto
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Work From Home Terhadap Kinerja Karyawan Di Batam Kelvyn Kelvyn; Ellwan Edy Wei; Christopher Khomali; Hosse Fernando; Veri Hartanto
Sains: Jurnal Manajemen dan Bisnis Vol 13, No 2 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v13i2.11282

Abstract

This study aims to obtain empirical evidence about the effect of work from home on employees job performance taken from the respondents. This analysis using independent variables WFH (work from home), work environment, job satisfaction, and work motivation. The dependent variable is job performance. Samples in this study were the college students who ever or currently working with working from home system in Batam city. This study used a sample method of Stratified Disproportionate Random Sampling with total sample of 150 respondents. This is a quantitative study that distributes data and questionnaires. Data analysis in this study was analyzed using regression using SPSS software. The three supporting factors, work environment, job satisfaction, and job motivation affect the job performance in Batam city. This study proves that work motivation and job satisfaction have positive influence on job performance. From the result, we hope this research can be useful as knowledge and consideration for government or company whether need to continue the implementation of work from home system or not.
Penerapan Strategi Rebranding Pada Desa Wisata Kampung Terih Untuk Meningkatkan Jumlah Wisatawan Menggunakan Metode MDLC Deli Deli; Veri Hartanto
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.7063

Abstract

Desa Wisata Kampung Terih merupakan kampung tua yang memiliki luas sekitar 12 hektar yang terletak pada Kelurahan Sambau, Kecamatan Nongsa. Kampung Terih dikembangkan jadi destinasi wisata sejak tahun 2017 tepatnya pada 10 Desember, yang dikelola menjadi destinasi wisata digital itu milik satu keluarga yang terdiri dari empat orang. Desa Wisata Kampung Terih dibangun dengan pelantar kayu dengan konsep klasik di antara rimbunan hutan bakau yang ada disana, selain itu juga terdapat beberapa pondok dan spot foto yang instagramable. Jam operasional untuk. Desa Wisata Kampung Terih beroperasional setiap hari mulai dari pukul 08:00-18:00 WIB. Masalah yang dihadapi oleh Desa Wisata Kampung Terih adalah Semenjak terjadinya pandemi COVID-19, Desa Wisata Kampung Terih menjadi sepi dan wisatawan luar berkurang mengunjungi, hanya terdapat wisatawan lokal. Untuk meningkatkan pengunjungan wisatawan dan dikenal oleh masyarakat luas, Universitas Internasional Batam melakukan kerjasama dengan Desa Wisata Kampung Terih untuk rebranding melalui video promosi pada Desa Wisata Kampung Terih yang akan dirancang oleh penulis dengan menggunakan metode Multimedia Development Life Cyle (MDLC) yang terdapat enam tahapan yaitu yaitu konsep, perancangan, pengumpulan bahan, pembuatan, pengujian, dan distribusi. Video ini diharapkan dapat dijadikan sebagai media promosi dan informasi yang efektif untuk memperkenalkan Desa Wisata Kampung Terih kepada masyarakat dan meningkatan minat wisatawan untuk berkunjung.
ANALISIS KUALITAS IKLAN VIDEO DAN EFEKTIFITASNYA SEBAGAI MATERI PEMASARAN PADA PEREMPUAN DI KOTA BATAM: STUDI KASUS PERHIASAN Veri Hartanto; Deli
JURNAL ILMIAH BETRIK Vol. 13 No. 03 DESEMBER (2022): JURNAL ILMIAH BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : P3M Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/betrik.v13i03 DESEMBER.51

Abstract

Advertising is a form of promotion as a marketing medium used in delivering a message from a product offered to consumers. The study was conducted to determine the effectiveness of advertising on jewelry products using the AIDA model (Attention, Interest, Desire, Action) and the MDLC method (Multimedia Development Life Cycle). The population in this study was 608.010 million women in Batam and with a sample of 100 respondents. The study was conducted by distributing questionnaires on social media that were analyzed and data processed using the SPSS application. The results showed that each variable has a positive and effective influence on advertising. The attention variable got a result of 4.41, the interest variable got a result of 4.30, the desire variable got a result of 4.28, and the action variable got a result of 4.22. The overall average score of AIDA got 4.30 which concluded that the advertisements of jewelry products displayed were in a very effective category.
Co-Authors Christopher Khomali Deli Deli Deli Ellwan Edy Wei Hosse Fernando Kelvyn Kelvyn