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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Manajemen (JIM) Jurnal Keuangan dan Perbankan The Winners Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal DISPROTEK Owner : Riset dan Jurnal Akuntansi MABIS: Manajemen dan Bisnis Prosiding Seminar Nasional Multidisiplin Ilmu International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Telaah Bisnis Jurnal Ilmu Manajemen & Ekonomika Journal of Applied Economics in Developing Countries
Tri Gunarsih
Universitas Teknologi Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan

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PENGARUH PENGETAHUAN, KEPEDULIAN DAN SIKAP PADA LINGKUNGAN TERHADAP MINAT PEMBELIAN PRODUK HIJAU Ristianawati Dwi Utami; Tri Gunarsih; Triana Aryanti
MediaTrend Vol 9, No 2 (2014): Oktober
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v9i2.775

Abstract

The main issues of this study is how cognitive and affective factors influencegreen products purchase. The objectives of this study are: (1) examine the influence ofenvironmental knowledge on green purchase intention based on gender differences as amoderating variable, (2) examine the influence of environmental concerns on on greenpurchase intention based on gender differences as a moderating variable, (3) examinethe influence of attitude on green purchase intention based on gender differences as amoderating variable, (4) examine the influence of gender on green purchase intentions.Results of this study are (1) environmental knowledge does not significantly influencegreen purchasing intention when moderated by gender with pvalue (0.560) 0.05, (2)environmental concern does not significantly influence green purchase intentions whenmoderated by gender with pvalue (0.475) 0.05, (3) green purchase attitude are notsignificantly influence green purchase intentions when moderated by gender with pvalue(0.781) 0.05, (4) gender diferences are not influence green purchase behavior withpvalue (0.628) 0.05. These results contrast with previous findings Tikka (2000) whoexplains that men are more likely to have more envormental knowledge compared withwoman. The findings also do not support research cby Mohai (1992) and Stern (1992)who found that women are more concerned about the environment than men andMustafa (2007) which states that women express greater environmental concern thanmen . But research is supported by the findings of Chen and Chai (2010) that there is nodifference between the attitude of male students and female students on the environmentand green products.
Co-Authors Anggun Septina Lukitasari Astri Wening Perwitasari Bambang Hartadi Eka Maya Sari Etty Puji Lestari Eva Nurul Ramdiani Fran Sayekti Gunawan, Jhoni Jhoni Gunawan Lilis Endang Wijayanti Mirna Indah Nurlita Oki Ragil Wardana Prasasti, Ponco Adityia Priska Ralna Eunike Culata Priska Ralna Eunike Culata, Priska Ralna Eunike Putri Endah Astuti Ristianawati Dwi Utami, Ristianawati Dwi Saefudin Saefudin Sari, Eka Maya Septi Diana Sari, Septi Diana Setiyono Setiyono Setiyono Setiyono Tamas Novak Tamas Novak Tanti Febi Setiawan Triana Aryanti Try Wahyuny Wahyu Widiastuti Wulan Handayani