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All Journal Jurnal Penyuluhan Panrita Abdi - Jurnal Pengabdian pada Masyarakat ZIRAA'AH MAJALAH ILMIAH PERTANIAN International Journal of Business, Law, and Education Sanskara Akuntansi dan Keuangan Seminar Nasional Hasil Penelitian LP2M UNM West Science Agro
Hartati Hartati
Universitas Muhammadiyah Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : International Journal of Business, Law, and Education

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The Impact of External Environmental Factors, Entrepreneurial Motivation, Social Support, and Business Knowledge on the Success of Start-ups Hartati Hartati; Zainol Hasan; Dr Muhamad Risal Tawil; Lexi Jalu Aji
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.539

Abstract

This research explores the intricate dynamics influencing the success of start-up ventures, focusing on the interactions between external environmental factors, entrepreneurial motivation, social support, and business knowledge. Through a quantitative approach and employing Partial Least Squares Structural Equation Modeling (PLS SEM), data from a diverse sample of 170 participants in Indonesia were analyzed. The results unveil significant positive relationships between sustainable marketing strategies, environmental awareness, and consumer preferences for eco-friendly products, highlighting the pivotal role of external factors and intrinsic drivers in shaping entrepreneurial endeavors. Additionally, the findings underscore the mediating role of environmental awareness in the relationship between sustainable marketing strategies and consumer preferences, emphasizing the importance of integrating sustainability principles into marketing strategies. These insights contribute to a deeper understanding of the multifaceted determinants of start-up success and offer actionable recommendations for fostering a conducive ecosystem for entrepreneurial growth and innovation in Indonesia.
Co-Authors Agi Nanjar Ahmad Muhlis Nuryadi Ali Zainal Abidin Alaydrus Basri Basri Dr Muhamad Risal Tawil Eva Yuniarti Utami Herdianto Husein La Ode Ali Musa Lexi Jalu AJi Mansyar Lamatungga Mohammad Gifari Sono Rayuddin Rosa Zulfikhar Rosmalah, Sitti Saida Said Sutiharni Sutiharni Urip Sudiana Zainol Hasan