Articles
<![CDATA[Perceived Enjoyment, Compatibility dan Social Influence dalam Adopsi Media Sosial ]]>
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Mohamad Irhas Effendi]]>;
<![CDATA[Yuni Istanto]]>;
<![CDATA[Rahajeng Arundati]]>;
<![CDATA[Esti Dwi Rahmawati]]>
<![CDATA[ Eksos LPPM Vol 2, No 1 (2020): Mei ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta ]]>
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DOI: 10.31315/eksos.v2i1.4141
<![CDATA[This study is a descriptive study to explain perceived enjoyment, compatibility and social influence in social media setting. This study used 100 respondents who have used social media in their daily lives. This study does not limit respondents in terms of gender or other respondents backgrounds. Data were analyzed from the average respondents answers obtained during the study. The results of this study indicate that the items used to measure perceived enjoyment, compatibility, and social influence show relatively very high answers. This research can be the basis for further research in predicting the adoption of information technology innovations by using variables of perceived enjoyment, compatibility and social influence.]]>
<![CDATA[Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan ]]>
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Yulia Aji Puspitasari]]>;
<![CDATA[Yuni Istanto]]>
<![CDATA[ Eksos LPPM Vol 2, No 2 (2020): November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta ]]>
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DOI: 10.31315/eksos.v2i2.4166
<![CDATA[This study aims to see the loyalty of tourists in the Prambanan temple in Yogyakarta as one of the Heritage tours, using respondents from foreign tourists and domestic tourists. The number of samples used in this study were 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the loyalty of tourists as indicated by e_WOM, willingness to recommend and intention to visit again shows a high average answer. So it can be seen that tourists who visit Prambanan Temple have high loyalty to this tourist destination.]]>
<![CDATA[Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug ]]>
<![CDATA[Shalli Habiibika Baaq]]>;
<![CDATA[Sarah Fadila]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Haris Novy Admadianto]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i4.692
<![CDATA[Tourism is a very important sector in supporting economic development in Indonesia. The existing potential, natural resources, historical and cultural heritage can be developed into attractive leading tourist destinations that encourage tourists to make repeat visits to the same destinations. One of them is the Taru Jurug Animal Park in Surakarta City, Central Java. The purpose of this study was to analyze the role of visitor satisfaction and motivation on the intention to return to the same destination. The method used in this research is descriptive quantitative with a survey method for all tourists visiting Taru Jurug Surakarta Animal Park using a questionnaire. And using convenience sampling technique, with a total of 100 respondents. Then the data were analyzed using multiple linear regression analysis using SPSS.]]>
<![CDATA[Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug ]]>
<![CDATA[Shalli Habiibika Baaq]]>;
<![CDATA[Sarah Fadila]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Haris Novy Admadianto]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i4.692
<![CDATA[Tourism is a very important sector in supporting economic development in Indonesia. The existing potential, natural resources, historical and cultural heritage can be developed into attractive leading tourist destinations that encourage tourists to make repeat visits to the same destinations. One of them is the Taru Jurug Animal Park in Surakarta City, Central Java. The purpose of this study was to analyze the role of visitor satisfaction and motivation on the intention to return to the same destination. The method used in this research is descriptive quantitative with a survey method for all tourists visiting Taru Jurug Surakarta Animal Park using a questionnaire. And using convenience sampling technique, with a total of 100 respondents. Then the data were analyzed using multiple linear regression analysis using SPSS.]]>
<![CDATA[Pengaruh Pandemi Covid-19 Terhadap Pendapatan Rumah Makan Rasa Sambal ]]>
<![CDATA[Dewi Oktaviyanti]]>;
<![CDATA[Alifia Nur Aini]]>;
<![CDATA[Devi Aprilia]]>;
<![CDATA[Esti Dwi Rahmawati]]>
<![CDATA[ Jurnal Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Vol 2 No 2 Tahun 2022 ]]>
Publisher : <![CDATA[Universitas Duta Bangsa Surakarta ]]>
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<![CDATA[Abstrak Merebaknya penyebaran virus corona sangat berpengaruh dalam berbagai sektor, terutama dalam sector bisnis kuliner. Hal ini sangat berpengaruh pada pendapatan dari usaha tersebut, karena pendapatan merupakan hal penting dalam kegiatan operasional rumah makan. Tujuan dari penelitian ini adalah mengetahui pengaruh covid-19 pada pengelolaan dan pendapatan dari rumah makan, menganalisis adakah pengurangan karyawan dan penurunan harga dalam menu , dan menganalisis upaya apa saja yang dilakukan dari pihak rumah makan dalam menghadapi pandemic ini. Metode yang dilakukan dalam penlitian ini menggunakan metode observasi atau pengamatan. Kesimpulan yang diambil dari penelitian ini yakni pandemic covid-19 memiliki pengaruh yang sangat signifikan terhadap pendapatan rumah makan rasa sambal. Hal ini mengakibatkan penurunan omset penjualan rumah makan sehingga pengelola harus memiliki kebijakan dan strategi untuk bertahan. Pihak rumah makan tidak melakukan pengurangan karyawan, tetapi ada beberapa menu makanan yang mengalami penurunan harga. Strategi rumah makan untuk mengurangi resiko kerugian yang tinggi adalah dengan mengurangi pembelian bahan baku. Di sisi lain, pengelola membuka tempat makan dengan menerapkan protocol kesehatan, melayani pesan antar dengan minimal belanja, dan melakukan promosi online di media sosial.]]>
<![CDATA[Minat Konsumen Membeli Produk Online Melalui Tik Tok Shop Ditinjau Dari Kepercayaan, Kualitas Dan Pengiriman Barang ]]>
<![CDATA[Wiedy Rahmawati]]>;
<![CDATA[Nissa Gayuh K]]>;
<![CDATA[Amanda Yuniarta]]>;
<![CDATA[Zakina Eva C]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Saryadi]]>
<![CDATA[ Journal of Student Research Vol 1 No 3 (2023): Mei: Journal of Student Research ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Trianandra ]]>
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DOI: 10.55606/jsr.v1i3.1131
<![CDATA[E-commerce telah menjadi saluran pemasaran masa kini. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kualitas dan pengiriman barang terhadap minat konsumen membeli produk online melalui tik tok shop. Penelitian ini menggunakan penyebaran angket melalui google form. sampel diperoleh sebanyak 156 responden dengan cara accidental random sampling. Hasil penelitian menunjukkan adanya pengaruh positif signifikan kualitas produk terhadap minat beli di Tiktok shop. Untuk kepercayaan dan pengiriman barang menunjukkan hasil positif tetapi tidak signifikan terhadap minat beli di Tiktok shop.]]>
<![CDATA[Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo ]]>
<![CDATA[Hasanudin Hasanudin]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Agus Suyatno]]>
<![CDATA[ Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Trianandra ]]>
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DOI: 10.55606/jubima.v1i3.1895
<![CDATA[The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Citra Merek dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Layanan Go-ride ]]>
<![CDATA[Sumarah Budi Santoso]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[Esti Dwi Rahmawati]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v1i3.78
<![CDATA[The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.]]>
<![CDATA[Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi ]]>
<![CDATA[Abdul Azis]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Khabib Alia Akhmad]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jmki-widyakarya.v1i4.1279
<![CDATA[The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.]]>
<![CDATA[Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi ]]>
<![CDATA[Abdul Azis]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Khabib Alia Akhmad]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jmki-widyakarya.v1i4.1279
<![CDATA[The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.]]>
