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Komunikasi Bisnis PT Galih Estetika Indonesia dalam Meningkatkan Kemitraan Ubi Jalar Luthfi Nur’azkiya; Lukman Mohammad Baga; Netti Tinaprilla
Jurnal Komunikasi Pembangunan Vol. 15 No. 2 (2017): Juli 2017
Publisher : Institut Pertanian Bogor

PT Galih Estetika Indonesia is a first sweet potato agroindustry company in Indonesia that produces sweet potato paste products by export scale. The increasing demand causes companies to establish partnerships with farmers to meet the needs of raw sweet potatoes as input for production. In establishing partnerships it takes good communication to create relationships that can be used to solve all existing business problems. By using all forms of communication both verbal and nonverbal, then communication can be directed to achieve certain goals. The purpose of this research is to describe picture of partnership and partnership pattern which run by PT Galih Estetika Indonesia and analyze business communication conducted by PT Galih Estetika Indonesia in improving sweet potato partnership. This research uses qualitative descriptive method with data collection technique through in-depth interview, FGD (Focus Group Discussion), and observation. The result of this research shows that the partnership has not run optimally and the communication done by PT Galih Estetika Indonesia does not necessarily only communicate, but also keeps the communication in order not to break, so the business relationship can continue that will impact on the profit earned by the company . Well-established communication able to overcome all problems of raw material availability. All forms of conflict can be resolved by business communication.

ANALISIS RISIKO USAHATANI JAMUR MERANG DI KECAMATAN CILAMAYA KULON KABUPATEN KARAWANG Kiki Sasmita; Abubakar Abubakar; Luthfi Nur’azkiya
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6762

Mushroom is one of the leading vegetable commodities that are widely cultivated in Karawang Regency. The aims of this study were 1) to determine the risks faced by mushroom farmers and how the risks to production, prices and incomes 2) farmers' perceptions of risk in Cilamaya Kulon District, 3) how farmers faced risks. The method used is descriptive analytic. This research was conducted in Cilamaya Kulon sub-district which is spread across the villages of Pasirukem, Pasirjaya and Muktijaya. The data analysis used is descriptive analysis to describe the types of risk and how farmers face risk, quantitative analysis to measure production risk, price and opinion by using the coefficient of variation. and analysis of farmers' perceptions which were measured using a Likert scale. The results showed that the types of risks faced by mushroom farmers in Cilamaya Kulon District were: production risk, namely poor seed quality, price/market risk, namely fluctuating selling prices, institutional risk, namely no agricultural extension workers, human risk, namely reduced labor. work, the financial risk is the small amount of capital owned by farmers. Farmers have a good perception of risk because they think the risks that occur are not too disturbing. Farmers' ways of dealing with risk are: Before farmers start farming, farmers make plans with farmer groups. During the production period, farmers adjust the temperature in the mushroom kumbung so that the temperature is maintained. After experiencing the risk, farmers continue to farm mushroom and look for other jobs to get additional income.

Prospek Pengembangan Usahatani Jamur Merang (Volvariella volvacea) di Kecamatan Cilamaya Kulon Kabupaten Karawang Chindy Diana Putri; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 3 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The research objective was to determine the cost and revenue as well as how the prospect of mushroom farming development based on the benefits and feasibility of Cilamaya Kulon District, Karawang Regency. The research method used is descriptive analytic method. Primary data collection by interview technique using a questionnaire. Research respondents were producers or farmers of edible mushrooms, while secondary data were obtained from various literatures and documents from related agencies related to research. The samples were determined using a quota sampling technique taken from several sub-populations or strata. The analysis techniques used are NPV, IRR, NET B / C and Payback Period. The results showed that the total fixed costs incurred for cultivating edible mushrooms for 4 years was Rp. 15,482,486 and Rp. 97,521,263 for variable costs. Revenue obtained by farmers is Rp. 159,319,746. The results of the development prospect analysis based on the advantages and the feasibility show that the mushroom farming in the Cilamaya Kulon District is feasible to be continued and developed with an NPV value of Rp. 32,866,796 / 37 , IRR of 113%, Net B / C of 3.67 and Payback Period for 5 months and 4 days at the prevailing interest rate of 11.25% during the age of 4 years of mushroom farming.

Analisis Kelayakan Usahatani Timun Apel (Studi Kasus : di Desa Tanjung Pakis, Kecamatan Pakis Jaya, Kabupaten Karawang) Rahmawaty Irwan Darise; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 3 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims are : (1) to determine the cost, receipt, revenues and profits obtained in apple cucumber farming in Tanjung Pakis Village, Pakis Jaya District, Karawang Regency and (2) To know the feasibility of apple cucumber farming based on R/C and BEP. The results showed that the average total cost of apple cucumber farming in Tanjung Pakis Village, Pakis Jaya District, Karawang Regency was Rp.8.086.344/season, The average revenue earned was Rp.25.217.000/season, so the average revenue was Rp.17.893.650/season while the average profit was Rp.17.130.656/season with an average land area of 0,9375 Ha. Apple cucumber farming is seen from R/C this effort is feasible because the value of R/C is greater than one, namely 3,1184 and to reach the break even point minimum must sell apple cucumbers as much as 150,16 Kg for Super and 8,02 Kg for PL with a selling price of Rp.2.179,60/Kg and produce BEP Revenue of Rp.1.075.265,23. So it can be concluded that apple cucumber farming is worth trying based on financial aspects and this business is profitable.

Strategi Pengembangan Usahatani Manggis (Garcinia Mangostana L.) di Kecamatan Wanayasa Kabupaten Purwakarta Wulan Safitri; Yusuf Muhyiddin; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 8 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Mangosteen is a fruit commodity with high export demand. Wanayasa District, Purwakarta Regency is one of the sub-districts that has the potential to develop mangosteen farming. The purpose of the research: to find out how the mangosteen fruit farming cultivation technique, to know the internal and external factors and to know the strategy of developing mangosteen farming to increase farmers' income. The method used is quantitative and qualitative. Primary data collection by observation, interviews and questionnaires. Secondary data were obtained from various literature sources and sources of information related to this research. Research respondents: mangosteen farmers and stakeholders. The sample of respondents was carried out by purposive sampling. The analysis technique used is the analysis of IFS, EFS, SWOT Matrix and QSPM Matrix. The results of the research: the mangosteen cultivation technique includes land management, planting, maintenance and harvesting. The results of the analysis show that internal factors that become strengths are factors that become major strengths, while weaknesses are limited capital. External factors that become opportunities are market opportunities for fresh fruit consumption are still wide open, while threats are climate change and erratic weather. SWOT matrix analysis obtained several alternative strategies. Based on the QSPM matrix, the strategic priority is obtained by "Conducting market and technology research carried out by the government" with a Total Attractive Score (TAS) of 8.39.

Peramalan Penjualan dan Keuntungan Sayuran Hidroponik (Studi Kasus di CV. Mulyana Reksa Tani (Amatta Farm), Karawang, Jawa Barat) Rulita Ramadanti; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 5 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Mulyana Reksa Tani (Amatta Farm) is a company that produces hydroponic vegetables located in Karawang Regency, West Java Province. The types of vegetables cultivated by Amatta Farm include pak choy, kale, and green spinach. These three types of vegetables have very fluctuating sales figures. The purpose of this study was to calculate the average sales and profit forecast of hydroponic vegetables pak choy, kale, and Amatta Farm green spinach for the next 12 months. The research methods used are descriptive analysis and case studies. This study uses primary and secondary data. Primary data collection was conducted using interview and questionnaire techniques. Secondary data was obtained from the Ministry of Agriculture and the Ministry of Health. The sampling technique was purposive sampling. The analysis technique used is the decomposition multiplicative Forecasting Method and profit calculation. The results of sales and profit forecasting show that the average sales of pak choy are 449,749 packs, kale is 374,894 packs, green spinach is 463,157 packs, and the average profit for pak choy is Rp3.489.144, kale is Rp2.864.749, and green spinach is Rp3.602.645.

STRATEGI PENGEMBANGAN USAHA BUUDIDAYA IKAN HIAS KOKI (Carrasiuss auratus) DI DESA CIMUNING KECAMATAN MUSTIKA JAYA KOTA BEKASI Muhammad Taufik Barkah; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 9, No 2 (2022): Mei 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v9i2.6986

Kota Bekasi salah satu daerah yang menghasilkan budidaya perikanan air tawar di Provinsi Jawa Barat. Salah satunya di Desa Cimuning Kecamatan Mustika Jaya Kota Bekasi, potensi lahan perikanan budidaya secara nasional diperkirakan sebesar 17,92 juta ha yang terdiri potensi budidaya air tawar 2,83 juta ha, budidaya air payau 2,96 juta ha dan budidaya laut 12,12 juta ha. Akan tetapi, dalam pengembangan usaha ikan hias koki terdapat permasalahan seperti kurangnya minat dari Sumber Daya Manusia (SDM) yang mempengaruhi produksi budidaya ikan hias koki dan terbatasnya akses penjualan para petani karena kurangnya informasi mengenai pemasaran di desa Cimuning Kecamatan Mustika Jaya Kota Bekasi. Penelitian ini bertujuan untuk menganalisis faktor kekuatan, kelemahan, peluang dan acaman dalam pengembangan Usaha Budidaya Ikan Hias Koki di Desa Cimuning Kecamatan Mustika Jaya Kota Bekasi. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif dan kualitatif. Pemilihan lokasi dilakukan secara sengaja (purposive). Sampel yang digunakan dalam penelitian ini terdiri dari 13 responden. Hasil penelitian analisis QSPM menunjukan bahwa strategi yag menjadi proritas utama adalah meningkatkan kuantitas dan kualitas produksi untuk memenuhi pasar dengan skor sebesar 9.12 dan strategi yang memiliki skor terkecil adalah menaggulangi ancaman hama dan penyakit dengan input produksi yang dapat dihasilkan sendiri dengan nilai 4.74.

KONTRIBUSI USAHATANI JAMUR MERANG (Volvariella volvacea) TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI KECAMATAN CILAMAYA KULON KABUPATEN KARAWANG Resty Nurfrida; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 9, No 2 (2022): Mei 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v9i2.7287

Mushroom is one of the horticultural crops that have high business potential in Cilamaya Kulon District, Karawang Regency due to high market demand. The purpose of the research are to determine the income of mushroom farming, household income of farmers, the contribution of mushroom farming to household incomes of farmers, the level of main and secondary income of mushroom farmers. The research method used is descriptive quantitative method. This research uses primary data and secondary data. Primary data collection by interview technique using a questionnaire. The research was carried out from November to December 2021 by simple random sampling of 30 respondents of mushroom farmers in Cilamaya Kulon District, Karawang Regency. The analysis technique used are farm income analysis and descriptive percentage. The results showed that the average income of mushroom farming in one month was Rp2.180.770 and Rp4.959.063 for the average household income of farmers. The contribution of mushroom farming is 44,02% including the moderate level of contribution to the household income of farmers. The main and secondary income levels are 44,02% and 55,98% including the moderate level of contribution to the household income of farmers in Cilamaya Kulon District, Karawang Regency.

Analisis Tingkat Kesejahteraan Rumah Tangga Nelayan Berdasarkan Nilai Tukar Nelayan (NTN) di Kecamatan Cilincing Jakarta Utara Dina Wahyuni; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 11 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Cilincing sub-district is one of the sub-districts that is directly adjacent to the coastal area of DKI Jakarta. The impact of reclamation, water pollution, and weather factors affects the income and the level of welfare of fishermen's households. The purpose of the study was to determine the income from capture fisheries and non-fishery, determine the food and non-food expenditures and determine the welfare level of fishermen's households based on the fishermen's exchange rate in March 2022 in Cilincing District, North Jakarta. The research method used is the survey method, and this research uses quantitative descriptive research. The sampling technique used purposive sampling with respondents as many as 44 fishermen who own boats with a maximum size of 10 gross tons who live in Cilincing District, North Jakarta. This study uses primary and secondary data. Primary data were obtained from interviews using questionnaires and secondary data obtained from related agencies. The results showed that the average income of capture fisheries and non-fishery were Rp2.512.372 and Rp437.589, respectively. The average food and non-food expenditures were Rp1.491.511 and Rp872.536, respectively. The average fishermen's exchange rate in March 2022 is 1,25. This shows that fishers can meet primary and non-primary needs.

Strategi Pemasaran Pada Kedai Kopi Sanggabuana Di Desa Mekarbuana Kecamatan Tegalwaru Kabupaten Karawang Nur Itihadah; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 15 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Coffee is a plantation commodity which is categorized as a strategic commodity in Indonesia. Coffee consumption is now a complement to community activities, so the amount of coffee consumption will continue to increase. The Sanggabuana Coffee Shop is a coffee shop business that is experiencing problems in its marketing. The purpose of this study is to analyze marketing strategies and determine priority strategies at the Sanggabuana Coffee Shop, Karawang Regency. The time of this research was carried out from February to March 2022. The location of the research was at the Sanggabuana Coffee Shop, Mekarbuana Village, Tegalwaru District, Karawang Regency. The choice of research location was done purposively. The research method used is descriptive with qualitative and quantitative approaches. This study uses primary data and secondary data. Primary data collection using interview techniques using questionnaires, the respondents of this study consisted of key informants (Head of the Sanggabuana Coffee Shop, Head of BUMDes Buana Mekar, Head of Mekar Buana Village) and non-key informants (consumers 3 people). Secondary data were obtained from the Central Statistics Agency and the Mekarbuana Village Government. The sample was determined by purposive sampling. The data analysis of this research used SWOT and QSPM analysis. The results of the study based on the SWOT analysis obtained 7 alternative strategies, and then a QSPM analysis was carried out so that the main strategic priority with the highest STAS value of 6.60 was establishing marketing cooperation with the government.

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