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Strategi Pengembangan Agrowisata Hutan Mangrove Dewi Bahari di Tangkolak Kabupaten Karawang Zeni Ayu Lestari; Abubakar Abubakar; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 15 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.632 KB) | DOI: 10.5281/zenodo.7052282

Abstract

Dewi Bahari Mangrove Forest Agrotourism is a tourism that has the potential to develop. However, there are still internal and external constraints, so a strategy is needed to develop it. The purpose of this study is to analyze the strategic position and determine the appropriate alternative strategy in the development of Dewi Bahari Mangrove Forest Agrotourism. The sampling method used is purposive sampling. In this study, the types of primary data and secondary data were used. Primary data was obtained through interviews with a questionnaire tool addressed to eleven respondents. Primary data was also obtained through field observations. While secondary data is obtained from literature studies and information issued by agencies or institutions related to research. Data analysis was carried out qualitatively and quantitatively. Processing data using SWOT analysis that’s with IFAS matrix, EFAS matrix, grand strategy matrix, and SWOT matrix. The results of the study based on the SWOT analysis showed that Dewi Bahari Mangrove Forest Agrotourism was in quadrant I with the suggested alternative strategy was to support an aggressive growth policy (growth oriented strategy). Based on the results of the SWOT analysis, there were also 10 (ten) strategies which included 2 (two) S-O strategies, 3 (three) W-O strategies, 3 (three) S-T strategies and 2 (two) S-W strategies. The appropriate alternative strategies for the development of Dewi Bahari Mangrove Forest Agrotourism are 2 (two) S-O strategies, including : (1) creating events on weekends which are then published on social media as promotions; (2) empower and train community to be able to have businesses related to tourism.
Strategi Pengembangan Usaha Benih Padi Bersertifikat di CV. Putra Remaja Kimia Kabupaten Karawang Muhammad Rizki Dafa; Wagiono Wagiono; Luthfi Nur’azkiya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.661 KB) | DOI: 10.5281/zenodo.7067910

Abstract

Karawang Regency is one area that produces high rice production in West Java.The availability of approved rice seed breeding is crucial when considering this potential, particularly to fulfill the high demand for rice production in Karawang Regency. For instance, C.V Putra Remaja Kimia, a grade A business that is under the direct supervision of BPSB, is one of the accredited rice seed breeders in West Java. However, there are difficulties in company development such as Low Quality of human resources, items that cannot be kept for an extended period, a lack of a website, a lack of advertising of certified seed products, and farmers' lack of interest in and understanding of utilizing certified seeds.This study aims to determine the results of internal and external factors in the development of certified rice seed businesses and what strategies are suitable for business development. The research method used is descriptive with quantitative and qualitative approaches. The selection of locations is made intentionally (purposive). The sample used consisted of 17 people, and the results showed that the strengths of the business were greater than the weaknesses indicated by the IFAS value of 3.25 and the calculation of EFAS obtained a value of 3.17, indicating that the certified rice seed business was greater than the opportunities of the threat..