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All Journal Jurnal Komunikasi Pembangunan PRofesi Humas
Kapat Yuriawan
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Strategi Komunikasi Sains LIPI dalam Kegiatan Diseminasi Pupuk Organik Hayati Kepada Masyarakat Kapat Yuriawan
Jurnal Komunikasi Pembangunan Vol. 19 No. 02 (2021): July 2021
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/19202136320

Abstract

Lembaga penelitian di Indonesia memiliki peran penting dalam meningkatkan pengetahuan, keterampilan, dan perekonomian masyarakat melalui pemanfaatan hasil penelitian. Namun, hingga saat ini, hasil penelitian dalam negeri belum disebarluaskan dengan baik. Salah satu faktor yang mempengaruhinya adalah belum optimalnya kolaborasi antara peneliti dan humas sebagai komunikator sains dalam mengkomunikasikan hasil penelitian kepada publik. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus diseminasi Pupuk Organik Hayati Beyonic Startmik-LIPI tahun 2021. Penelitian ini menggunakan sumber data primer percakapan antara peneliti dan humas melalui media whatsapp. Teknik wawancara dilakukan secara daring melalui zoom meeting. Dalam menganalisa percakapan antara peneliti dan humas, penelitian ini menggunakan Teori Manajemen Makna Terkoordinasi. Sumber data sekunder diperoleh melalui dokumen laporan kegiatan diseminasi serta pemberitaan POH Beyonic Startmik-LIPI di website. Hasil penelitian menunjukkan strategi komunikasi humas dan peneliti dalam kegiatan diseminasi POH Beyonik Startmik melalui tiga tahapan yaitu: (1) tahap persiapan meliputi pengkoordinasian penginformasian jadwal dan konfirmasi narasumber, (2) tahap pelaksanaan meliputi pengkoordinasian persiapan perjalanan dan metode presentasi, (3) tahap evaluasi meliputi pengkoordinasian penyusunan konten berita.
Meaning of science communication construct for researchers and public relations at the Indonesian Institute of sciences Kapat Yuriawan; Sarwititi Sarwoprasodjo; Dyah Rachmawati Sugiyanto
PRofesi Humas Vol 7, No 1 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.34263

Abstract

Research institutions in Indonesia have an essential role in improving knowledge, skills, and the community’s economy through research results. However, until now, domestic research results have not been well disseminated. One factor that influences it is the not yet optimal collaboration between researchers and public relations as science communicators in communicating research results to the public. They work for a research institution called the Indonesian institute of sciences. This study aims to find out the meaning of science communication for researchers and public relations and how they coordinate these meanings. This study uses a qualitative method with a case study approach. The case study was the dissemination of Beyonic Startmik Biological Organic Fertilizer in Pekalongan, Central Java. The primary data of this study were the results of observations on the conversation between researchers and public relations and semi-structured interviews. The results show that the meaning of science communication for researchers is the activity of conveying scientific information to the public by involving the assistance of public relations and supported by institutional policies. In contrast, the meaning of science communication for Public Relations is the dissemination of scientific information to the public based on information from researchers as a source of information. In coordinating meaning, researchers and public relations discuss the meaning of science communication as a series of communication processes that require the support of researcher competence, public relations communication strategies, and cooperation in building strong relationships with stakeholders. 
Co-Authors Dyah Rachmawati Sugiyanto