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All Journal ComEngApp : Computer Engineering and Applications Journal JSI: Jurnal Sistem Informasi (E-Journal) Annual Research Seminar Jurnal Pengabdian Masyarakat Bumi Raflesia
Mira Afrina
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Other

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Journal : JURNAL SISTEM INFORMASI

 1 
Pengaruh E-CRM Terhadap Loyalitas Nasabah dari Mahasiswa Unsri Dalam Menggunakan Mobile Banking Bank BNI di Kota Palembang Hardini Novianti; Ali Ibrahim; Yadi Utama; Mira Afrina
Jurnal Sistem Informasi Vol 14, No 1 (2022)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.983 KB) | DOI: 10.36706/jsi.v14i1.17654

Abstract

Perkembangan teknologi membawa perubahan terhadap sistem yang telah diterapkan oleh berbagai industri, salah satunya perbankan. Contohnya adalah Bank BNI yang memanfaatkan teknologi internet untuk meningkatkan pelayanan terhadap nasabahnya lewat sistem mobile banking. Kehadiran teknologi tersebut memungkinkan nasabah Bank BNI untuk melakukan transaksi dimana saja selama 24 jam nonstop. Kehadiran m-banking BNI diharapkan dapat memaksimalkan pelayanan terhadap nasabah khususnya di Palembang. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh dari e-CRM yang diterapakan oleh BNI sekaligus mobile banking BNI terhadap loyalitas nasabah Bank BNI di kota Palembang. Penelitian ini memiliki tiga variabel untuk pengukurnya, yaitu e-CRM atau yang ditulis dengan (X1), M-Banking yang ditulis dengan (X2), dan Kepuasan Pelanggan yang disimbolkan dengan (Y). Dalam penelitian ini dilakukan analisis melakukan pengujian regresi linier berganda. Dalam penelitian ini melibatkan 25 responden nasabah Bank BNI yang merupakan mahasiswa Universitas Sriwijaya di Palembang. Hasil yang diperoleh dari analisis menggunakan pengujian regresi linear berganda mendapatkan kesimpulan bahwa variabel X1 ATAU e-CRM tidak berpengaruh positif, sedangkan variabel X2 atau M-Banking berpengaruh secara positif terhadap variabel Y atau kepuasaan pelanggan. Meskipun begitu, belum terlalu berpengaruh
Performance Measurement of Customer Relationship Management (CRM) Using The CRM Scorecard Method in CV. Lestari Motorindo Jaya Indralaya Risma Damayanti; Ali Ibrahim; Mira Afrina
Jurnal Sistem Informasi Vol 13, No 2 (2021)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.226 KB) | DOI: 10.36706/jsi.v13i2.15794

Abstract

The measurement of customer relationship management (CRM) performance is very necessary to find out how much the level of performance of CRM in the company. CV. Lestari Motorindo Jaya Indralaya is a CV that is engaged in the sale of motorcycles, spare parts, and Honda motorcycle services located in Ogan Ilir Regency. The purpose of this study is to Evaluate and Also know the performance of CRM on CV. Lestari Motorindo Jaya Indralaya by using the CRM Scorecard. There are four perspectives on the CRM Scorecard method items, namely customer value, customer satisfaction, customer interaction, and customer knowledge. CRM performance measurement results in CV. Lestari Motorindo Jaya Indralaya is 3,937 in the Likert scale means having good performance. The measurement results that have low values are found in the customer interaction perspective, the which is 2.75.Keywords: Customer Relationship Management (CRM), CRM Scorecard, Performance Measurement
Penerapan Product Knowledge dan Strategi Up Selling dalam Sistem Penjualan Toko Online dengan Pendekatan Customer Relationship Management Hardini Novianti; Mira Afrina; Ali Ibrahim; Ahmad fali oklilas; Dicha Pratiwi; Nabila Hidayati; Nurullah Marina Kelana; Opi Hernayanti; Septiani Aulia Putri
Jurnal Sistem Informasi Vol 14, No 2 (2022)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jsi.v14i2.19356

Abstract

Nisa Florist is one of the UUKM that provides products and services in the form of snack flower bouquets, flower bouquets, money flower bouquets, hijab flower bouquets, balloon bouquets and so on. Nisa Florist uses social media Instagram as a medium to market her products and services, but the distribution of product information is still not widely reached by the public. If this situation is not corrected, there will be a risk of declining customers, customer loyalty and the ability of Nisa's florists with other competitors to decrease. Therefore, to answer the above problems, the implementation of CRM with up selling and cross selling strategies is expected to be able to provide solutions to existing problems. This research produces a website. the website that has been built can help customers to transact and increase sales at Nisa Florist Palembang. With a CRM-based website with an up-selling strategy, it can increase revenue at Nisa Florist.
Co-Authors Ade Iriani Sapitri Ahmad Fali Oklilas Akbar Al Zaini Ali Ibrahim Ali Ibrahim Annisa Darmawahyuni Apriansyah Putra - Bayu Wijaya Putra Beriadi Agung Nur Rezqe Dicha Pratiwi Firdaus Firdaus Hardini Novianti Hedi Yunus Irvan Fahreza Ken Dihta Tania Lay Kodri Muhammad Fachrurrozi Muhammad Farisan Zhafiri Muhammad Naufal Rachmatullah Nabila Hidayati Nurullah Marina Kelana Opi Hernayanti Risma Damayanti Septiani Aulia Putri Siti Nurmaini Suci Dwi Lestari Wira Islamiansyah Yadi Utama Yadi Utama Yadi Utama, Yudha Pratomo