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All Journal PROSIDING SEMINAR NASIONAL Jurnal Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Rusnandari Retno Cahyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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APA PERKEMBANGAN TERBARU SEJARAH KEWIRAUSAHAAN DI ERA INDUSTRI 4.0? Rusnandari Retno Cahyani
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 9 No 2 (2020): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. IX, No. 2, Agustus 2020
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v9i2.564

Abstract

The current industrial revolution 4.0 affects the historical development of entrepreneurship. Important activities to bring about change in the economy and society not only in a country but also people in the world. Big changes are not only in concept and definition, but more towards the implementation of entrepreneurship which is increasingly modern and digitalization in various lines. Entrepreneurship in its current development is in the era of the industrial revolution 4.0 which will prepare for the next era changes.
Analisis Faktor-Faktor Yang Mempengaruhi Suksesi Keberhasilan Bisnis Keluarga Della Nur Shayidah; Rusnandari Retno Cahyani
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 2 (2024): Mei : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i2.645

Abstract

Family businesses are controlled by family members through blood ties or marriage and reflect characteristics such as family commitment, learning environment, reliability, spiritual strength, and dual leadership. Sustainability in family businesses is considered a core goal of business, but challenges arise from internal conflicts, generational differences, and adaptation to non-traditional methods. Heritage values and family traditions play an important role in in decision making. Factors such as inheritance for generations, risk management, and organizational culture also affect family business identity and performance. A literature review discusses preparation, family relationships, and planning as important factors in family business succession.
Peran Waralaba Terhadap Bisnis Alternatif UMKM Es Teh Jumbo Emalia Yunika; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1074

Abstract

With the current situation and conditions where employment is very difficult, it is suitable for many people to become entrepreneurs in the business world. The purpose of this research in order to formulate the question is to find out the analysis of franchising other tea companies. In this article, the researcher uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of franchising and umkm iced tea.jumbo tea application system is any level of ordinary business management called a company / institution When you enter this business, one must go through a long process that must be followed and implemented or Details (SOP / Standard Operating Procedure). The franchise agreement has specific provisions that must be contained and regulated in the franchise agreement. One of the important clauses in the franchise agreement concerns confidentiality.
Strategi Brand Relationship Quality Pada Bisnis Waralaba di Indonesia Andressia Yeiza Putri; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1091

Abstract

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.
Kebijakan Bidang Ekonomi Pemda Kota Metro terhadap Pengelolaan Lokasi Usaha di Nuwo Intan Kota Metro Tahun 2018 Viona Rahmawati Jubaidah; Rusnandari Retno Cahyani
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 3 (2024): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i3.752

Abstract

This research discusses efforts to develop Metro City as a city of the future, focusing on the successful integration of the Trans Sumatra Toll Exit in Batanghari Ogan. In the context of development, emphasis is placed on the importance of green open space areas to make Metro City beautiful and act as a model for the autonomy of other cities. Through a literature review, relevant research includes analysis of regional economic regulations and the role of regional government policies in development, with examples of scientific journals that support business contributions to regional income. Although the results of previous research already exist, this research more specifically explores the economic policies of the Metro City regional government regarding the management of Nuwo Intan business locations in 2018. The nature of this research is descriptive and qualitative, using qualitative analysis to describe the phenomenon and influence of the Metro City Regional Government's economic policies on street vendors' income in Nuwo Intan.
Waralaba Franchiese di Indonesia Adelina Murti Syafiina; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.79

Abstract

Franchise is a form of business partnership in which the owner of a brand or business concept (franchisor) gives permission to another party (franchisee) to use and manage their business in accordance with predetermined guidelines. This involves exchanging the right to pay initial fees, royalties, or other fees or special rights owned by individuals or business entities to a business system with business characteristics in order to market goods or services that have proven successful and can be utilized or used by other parties. based on a franchise agreement. A franchise must have a legal basis which is part of the agreement or contract. To avoid undesirable things, before being bound by a franchise agreement, each party involved must pay attention to each point in the franchise agreement carefully and thoroughly. Therefore, the franchise agreement is a very important part of the franchise business.
Strategi Pemilihan Lokasi Usaha Yang Optimal Dan Strategis Untuk Keberhasilan Bisnis Bagi Para Perintis Usaha Desy Rosiana; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.80

Abstract

Business location is very important because it can influence the success or failure of the business. Factors such as accessibility, target market, competition, infrastructure, costs of renting or purchasing property, and local regulations are considerations in choosing the right business location, so entrepreneurs need to make careful considerations regarding choosing a strategic business location. In this era, building a business or determining a business location is not an easy thing, because the business location is very important for the sustainability of the company. If this is not the case, the company will experience a very fatal failure and could even go bankrupt. Determining a business location also requires quite a lot of costs, there are many unexpected costs and it could actually increase expenses for the entrepreneur and not get a profit from choosing the business location. The aim of this research is to find out the influence of choosing a business location on business success and success. Researchers conducted this research using research methods by means of literature reviews. Data collection was carried out by searching and collecting several articles from the internet, previous research journals that were relevant to the discussion of this research, reading books related to the title of this research, and many more. It would be a good idea for researchers to also expand their research to various companies in order to gain broader insight into choosing a good and correct business location for the success and success of the company they are building. Not only that, the researcher also got the most valid source of information because the researcher interviewed directly the relevant parties who understand how to manage and choose a good and correct business location.
Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha Rini Mutianisa; Rusnandari Retno Cahyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): April : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.71

Abstract

The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.
Co-Authors Adelina Murti Syafiina Andressia Yeiza Putri Anggit Dyah Kusumastuti Anniez Rachmawati Musliffah Annisa Indah Mutiasari Della Nur Shayidah Destina Paningrum Desy Rosiana Dynda Hesta Monita Emalia Yunika Hanik Kuriyah Indah Ayu Karlina MUGI HARSONO Rini Mutianisa Sri Winarno Tri Puji Hastuti Viona Rahmawati Jubaidah