Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Pariwisata Indonesian Marketing Journal
Dhana Calista Oktaviani
Universitas Pelita Harapan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY Juliana Juliana; Amelda Pramezwary; Dhana Calista Oktaviani; Felicia Tania E; Michelle A. Benly
Indonesian Marketing Journal Vol. 1, No. 2, September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v1i2.5104

Abstract

In the restaurant industry, customer loyalty has become the most important strategic goal. The impact of service quality dimensions on customer loyalty is investigated using the SERVQUAL scale's dimensional structure in fast food restaurant service environments. Pizza Hut is a well-known fast-food chain that appeals to people of all ages, from children to the elderly. Pizza Hut has locations throughout the city as well as internationally. Each branch's level of service is unquestionably different. Pizza Hut Indonesia will be the subject of this study. A sample of 100 respondents is used to create and test research hypotheses. Quantitative research is the form of research that we used in this study. A questionnaire was used to collect data from everyone who has ever visited Pizza Hut Indonesia. PLS-SEM was utilized to perform the data analysis. According to the data, total consumer loyalty is 44,8 percent. As a consequence of this research, consumer loyalty at Pizza Hut Indonesia is substantially influenced by service quality.
Pelatihan Pembuatan Japanese Fruit Sando di SML UMKM Centre BSD City Vasco A. H Goeltom; V. Nonot Yuliantoro; Dhana Calista Oktaviani
Jurnal Pemberdayaan Pariwisata Vol 3 No 2 (2021): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.842 KB) | DOI: 10.30647/jpp.v3i2.1595

Abstract

Kawasan Asia Timur terdiri dari China, Taiwan, Korea, Jepang dan Mongolia. Tentunya makanan yang berasal dari negara masing-masing sangatlah beragam dan sedang mengalami peningkatan tren di beberapa tahun terakhir. Di Kawasan itu juga tentunya memiliki makanan jajanan yang khas dan juga bervariasi. Makanan jajanan atau yang biasa disebut dengan “Street Food” merupakan makanan atau minuman yang disajikan dalam wadah di tempat umum ini memiliki berbagai macam varian dan jenisnya. Namun pada era pandemic Covid-19 sekarang ini, para penikmat dari street food ini pun harus lebih berhati-hati dalam mengonsumsi makanan dari luar. Maka dari itu penulis menyelenggarakan pengabdian kepada masyarakat (PKM) dengan tema “Pelatihan Pembuatan Japanese Fruit Sando di SML UMKM Centre BSD City” yang merupakan salah satu street food dari Jepang agar dapat dibuat dan dikreasikan sendiri di rumah. Kata Kunci: Makanan Jajanan, Asia Timur, Japanese Fruit Sando
Co-Authors Amelda Pramezwary Felicia Tania E Juliana, Juliana Michelle A. Benly Vasco A. H Goeltom